CONTENTS1. Acknowledgement2. Profile3. Products & Services4. Presence in the Country5. Business Operations6. Marketing Practices7. Market Share & Industry Competitiveness8. Profile of Competitors9. Future Marketing Strategies 10. Bibliography

ACKNOWLEDGEMENTThis project consumed huge amount of work, research and dedication. Still, implementation would not have been possible if I did not have a support of many individuals and organizations. Therefore I would like to extend my sincere gratitude to all of them.First of all I am thankful to Mr. Abhinav Nath for his support and for providing necessary guidance concerning projects implementation.I am grateful to him for provision of expertise, and technical support in the implementation. Without his superior knowledge and experience, the Project would like in quality of outcomes, and thus his support has been essential. I would like to express my sincere thanks towards volunteer researchers who devoted their time and knowledge in the implementation of this project.Nevertheless, I express my gratitude toward my families and colleagues for their kind cooperation and encouragement which helped me in completion of this project.

Abhinandan Malhotra

PROFILEIt was founded in 1924 and has head quarter in Germany .In 1948 , Adolf Dassler split from his brothers company , Adidas to form his own company called Puma .Puma is a large German multinational company which designs and develops athletic shoes, lifestyle footwear and other sportswear and accessories. The company also offers lines shoes and sports clothing, designed by Lamine Kouyate, Amy Garbers, and other. It distributes its product in more than 120 countries, employees more than 9000 people and generates revenue of $2.5 million. They sponsor many football teams all over the world and have a big involvement in terms of sponsorships in the football matches and player Puma is partnered with several major national soccer leagues in countries such as Germany and Egypt. Christoph von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Bavarian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. After leaving school, their son, Rudolf Dassler, joined his father at the shoe factory. When he returned from fighting in World War I, Rudolf received a management position at a porcelain factory, and later in leather wholesale business in Nuremberg. Rudolf returned to Herzogenaurach in 1924 to join his younger brother, Adolf, nicknamed "Adi", who had founded his own shoe factory. They named the new business "Gebrder Dassler Schuhfabrik" (Dassler Brothers Shoe Factory). The pair started their venture in their mother's laundry. At the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal powe from a stationary bicycle to run their equipment.[5]

Adolf drove from Bavaria to the 1936 Summer Olympics in Berlin with a suitcase full of spikes and persuaded United States sprinter Jesse Owens to use them, the first sponsorship for an African American. Owens won four gold medals. Business boomed; the Dasslers were selling 200,000 pairs of shoes annually before World War II. PUMA introduces its most powerful boot evo POWER. Inspired by the freedom of movement of barefoot kicking, evo POWER features the most advanced PUMA technologies to date and is designed to enhance a player's natural kicking ability as well as power and accuracy when striking the ball.

PUMA and Arsenal Football Club announce a long-term partnership, effective 1 July 2014. PUMA has acquired wide-ranging licensing rights to develop Arsenal branded merchandise on a global basis. It represents the biggest deal in both PUMAs and Arsenals history.

The 2014 FIFA World Cup in Brazil proves to be a fantastic stage for PUMAs innovative football products: Both the eight different National Team shirts featuring PUMAs apparel innovation PWR ACTV as well as PUMAs colourful pink and blue interpretation of its revolutionary evoPOWER and evoSPEED football boots Tricks spotted in 72% of all games are eye-catchers and create lots of positive headlines.

PUMA IN INDIA-June 2006, the first Puma Store opened in Chennai. Puma India closed 2007 with 14 exclusive stores, presence in hundred outlets and a Regional Office in Gurgaon (NCR).Within a short span of 2 years PUMA India has established itself as the most desirable sports lifestyle brand of the country. Currently, Rajiv Mehta is the Managing Director of Puma India, Bangalore, India..

LOGO: Puma logo grips a notion of strong and chic icon with the help of a leaping animal and bold font. A distinguished impression is immediately cast on the spectator, narrating the kind of image the company possesse

Shape of Puma Logo: A leaping Puma, an animal known as cougar, panther or a mountain lion, is highlighted in the Puma logo. It summarizes the power beast-like nature of the firm and its products. The logo enhances the attributes of the firms reliability and its products aptitude in the international market.

Color of Puma Logo: Puma logo is wrapped graciously in black hue which depicts immense supremacy and strength of the firm itself.

Font of Puma Logo: The complete Puma logo is a sign of authority and confidence. The bold font featured in Puma logo projects the firms stability and prominence.

PRODUCTS As outlined in our Sustainability strategy section, PUMAs focus is on integrating sustainability, and nowhere is that more true than for our products. PUMA is working to embed sustainability in our design language and innovating raw materials to deliver more dynamic, fast and commercially sustainable products that express our DNA as a sports brand. Sustainability remains an important value in PUMAs product strategy as we are constantly innovating and investing in more sustainable products. Learn more about PUMAs most important initiatives on the following pages such as Organic Cotton, Recycled Polyester and bluesign approved materials.

It has wide range of footwear, sportswear, sports goods, fashion accessories.

Black Labe include collaboration with renowned designer such as Alexander,Mcqueen,Yasuhiro,Mihara and Rossi.

Puma group owns Puma , Tretorn , Hussein ,chalayan.

Foot wear Custom made shoes sports shoes Running Shoes Apparel T shirts, Tracks Boxers Accessories Gloves Helmets Water bottles Phone cases Caps Wallets

PRESENCE IN COUNTRYIts all started when Puma first opened its first showroom in Delhi. The company plans to open exclusive showrooms in Delhi, Mumbai, Pune, Bangalore and Chandigarh before the end of the current fiscal, Puma Sports India Private Limited Managing Director Rajiv Mehta said.These showrooms would sell imported sportswear and shoes manufactured by the company's units abroad.The company would also use India's expertise in garment sector and would manufacture sportswear in the country. It would also export sports garments manufactured in India.

Ahmadabad Pune Bangalore Meerut New Delhi Bareilly Bhopal Mysore Rampur Moradabad Lucknow Indore Guragon Chandigarh Jaipur Gohwati Mumbai Raipur Ranchi Rajasthan Punjab Hyderabad Chennai Ludhiana Patna Ranchi Noida Ghaziabad Jabalpur Jalander Bhubaneswar Viskapatnam Orissa Kota Agra Allahabad Nepal Kolkata Nagpur Chittagong Haryana Gujarat Jaunpur Mathura Haridwar Pali Varanasi Surat Kochi Mulund Otti