PROFILE PERSONALISATION

PROFILE Personalisation uses specialist big data and text analytics techniques to derive meaning from a consumer’s digital footprint and delivers unique and relevant insights into your consumer base.

WHAT......products/services are your customers interested in?

WHEN......to engage with your customers

HOW......do they want to be contacted?

65% of clients see increased ROI

12% uplift in response & click-through rates12%

78% more likely to purchase when the user journey is personalised

£

www.hellosoda.com Tel: (+44) (0)161 694 9747 | Email: enquiries@hellosoda.com

12th Floor City Tower | Piccadilly Plaza | Manchester | M1 4BTHELLOSODAHS

PROFILE provides real-time, detailed information on individual consumers to help marketers better engage and personalise their user experience.

How can you use it?• Enhance customer experience

• Target your ad campaigns

• Tailor your homepage

• Re-engage with drop-offs

• Increase email engagement

Go beyond social listening...

PROFILEPERSONALISATION

Scores & Features• Personality Traits (The Big Five)

• Contact strategy

• Spending habits (Cycle)

• Social influencers

• Social demographic information

• Geo-location

HSSOCIAL CONNECTPOWERED BY HELLOSODA

Likes & dislikes

Interests& hobbies

Best time to contact

Geo-activityLife

Events

Personalitytraits

Preferredcontactchannel