Print - Domo · 2017-10-12 · STORY WARS INSTAGRAM VS SNAPCHAT 2017 In a survey of 10,000 users:...

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STORY WARS INSTAGRAM VS SNAPCHAT 2017 In a survey of 10,000 users: 37% of users say their use of Snapchat has declined since the launch of Instagram Stories 59.6% of users preferred Instagram Stories over Snapchat Stories 32.8% say that Snapchatʼs filters are the most important stories feature 31 % say that Instagramʼs Live broadcasting feature is the most important feature 80% of Instagram users are outside of the U.S. Puppy ears is the most popular filter on both platforms Avg # influencer posts per day 15.0 12.5 2.95 7.58 0.04 7.20 15 3.34 5.66 6.96 4.64 1.06 10.0 7.5 5.0 2.5 Comedy Lifestyle Beauty Health/Fitness Celebrity Pizza is the #1 most Instagrammed food 1 in 5 Instagram Stories posted by a business receives a DM reply Snapchat users, on average, open the app 18+ times a day 71 % of Snapchat users are under 34 years old 57% of social media influencers post more on Instagram than on Snapchat each day 30% of millennials in the United States use Snapchat daily 1Million users of Instagram Stories are advertisers Of 18-34 year-olds 21% prefer Instagram Stories 45% prefer Snapchat Stories VS 68% of Instagram users are female 70% of Snapchat users are female VS 23% of teens say Instagram is their favorite social media platform 39% of teens say Snapchat is their favorite social media platform VS 53% of teens prefer brands to communicate with them through Instagram 42% of teens prefer brands to communicate with them through Snapchat VS 18 Snapchatʼs growth has dropped 82% since the launch of Instagram Stories 1/3 of the most viewed stories are businesses using Instagram to advertise Snapchat Stories or Instagram Stories? 100% 90% 88% Snapchat Stories Whatsgoodly surveyed 1,106 millennials between Nov. 2016 and Dec. 2016 Instagram Stories Both Neither 4% 2% 6% 80% 70% 60% 50% 40% 30% 20% 10% 0% Sources: Business Insider, Recode.net, Omnicore Agency, Tech Crunch, Icono Square, CNBC, Bussiness of apps.com, Statista, Whatsgoodly, Klip, Piper Jaffray domo.com/blog The ability to collect, analyze, and utilize social media data is changing—and oftentimes driving—the way companies market to their customer base. Domo helps you deliver the perfect experiences on any channel by giving you live data on every single social engagement on any platform to help you spot trends, follow patterns, and anticipate what your audience will respond to next. BROUGHT TO YOU BY

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Transcript of Print - Domo · 2017-10-12 · STORY WARS INSTAGRAM VS SNAPCHAT 2017 In a survey of 10,000 users:...

  • STORYWARS

    INSTAGRAM

    VS

    SNAPCHAT

    2017In

    a s

    urve

    y of

    10,

    000

    user

    s:

    37% of users say their

    use of Snapchat has declined since the

    launch of Instagram Stories

    59.6% of users preferred Instagram Stories

    over Snapchat Stories

    32.8% say that Snapchatʼs filters

    are the most important stories feature

    31%say that Instagramʼs Live broadcasting feature is

    the most important feature

    80% of Instagram usersare outside of the U.S.

    Puppy ears is the mostpopular filter on both platforms

    Avg # influencer posts per day

    15.0

    12.5

    2.95

    7.58

    0.04

    7.20

    15

    3.34

    5.666.96

    4.64

    1.06

    10.0

    7.5

    5.0

    2.5

    Comedy Lifestyle Beauty Health/Fitness Celebrity

    Pizza is the #1 most Instagrammed food

    1 in 5 Instagram Stories postedby a business receives a DM reply

    Snapchat users, on average,open the app 18+ times a day

    71% of Snapchat users areunder 34 years old

    57% of social media influencers post

    more on Instagram than on Snapchat

    each day

    30% of millennials in the United States use Snapchat daily

    1Millionusers of Instagram

    Stories are advertisers

    Of 18-34 year-olds

    21% prefer Instagram Stories45% prefer Snapchat Stories VS

    68% of Instagram users are female70% of Snapchat users are female VS

    23% of teens say Instagram istheir favorite social media platform

    39% of teens say Snapchat is their favorite social media platform VS

    53% of teens prefer brands to communicate with them through Instagram

    42% of teens prefer brands tocommunicate with them through Snapchat VS

    18

    Snapchatʼs growth has dropped 82% since the launch of Instagram Stories

    1/3 of the most viewed stories are businesses using Instagram to advertise

    Snapchat Stories or Instagram Stories?

    100%

    90%88%

    Snapchat Stories

    Whatsgoodly surveyed 1,106 millennials between Nov. 2016 and Dec. 2016

    Instagram Stories Both Neither

    4% 2%6%

    80%

    70%

    60%

    50%

    40%

    30%

    20%

    10%

    0%

    Sources: Business Insider, Recode.net, Omnicore Agency, Tech Crunch, Icono Square, CNBC, Bussiness of apps.com, Statista, Whatsgoodly, Klip, Piper Jaffray

    domo.com/blog

    The ability to collect, analyze, and utilize social media data is changing—and oftentimes driving—the way companies market to their customer base. Domo helps you deliver the perfect experiences on any channel by giving you live data on every single social engagement on any platform to help you spot trends, follow patterns, and anticipate what your audience will respond to next.

    BROUGHT TO YOU BY