Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands...

23
May 22-24, 2017 | Atlanta Snapchat Melanie Cohn, Dunkin’ Brands #shakeupshow www.socialshakeupshow.com @SocialMel

Transcript of Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands...

Page 1: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

Snapchat Melanie Cohn, Dunkin’ Brands

#shakeupshow www.socialshakeupshow.com

@SocialMel

Page 2: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

Snapchat is a Portal Inside the World of Dunkin’!

Sneak Peek

Tease

Surprise

Reveal

#shakeupshow @socialmel

Page 3: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

Major Areas of Our Snapchat Programming

#shakeupshow @socialmel

Snap Ads Snapchat Stories Fan Tools

Page 4: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

Snapchat Program Examples

#shakeupshow @socialmel

Page 5: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

Better Targeting & Creative Ads

#shakeupshow @socialmel

Page 6: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

Iced Coffee National Filter: Mass Scale, Personalized 12am - 8am 8am - 12pm 12pm - 5pm 5pm - 12am

#shakeupshow @socialmel

Page 7: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

Snap Ads Created to Look Like a User Snap

#shakeupshow @socialmel

Page 8: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

Snap Ads Created to Look Like a User Snap

#shakeupshow @socialmel

Page 9: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

Snap Ads + Geofilters Work Better Together

#shakeupshow @socialmel

Retargeting National Filter Users via Snap ads

Page 10: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

Snapchat vs. Instagram Stories

#shakeupshow @socialmel

Page 11: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

We Treat Snapchat & Instagram Differently

#shakeupshow @socialmel

A peek inside the world of Dunkin’ Create the crave & tell real stories

Page 12: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

Sourcing Content: Influencers

#shakeupshow @socialmel

Page 13: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

We Use Internal Influencers to Drive Content Creation

#shakeupshow @socialmel

Page 14: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

And Creators to Build Content that Drives Traffic

#shakeupshow @socialmel

NYC NYC Nashville LA LA

Page 15: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

Connecting Snapchat & In-Store

#shakeupshow @socialmel

Page 16: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

Geofilters are the Best Way to Tie the In-Store + Social Experience

#shakeupshow @socialmel

Only unlocked INSIDE our over 8,000+ Dunkin stores!

Page 17: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

It’s a Tool for Fans to Share Specific Moments

#shakeupshow @socialmel

Page 18: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

We Leverage In-Store Menu Boards to Drive Usage

#shakeupshow @socialmel

Page 19: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

Making a Dent on Snapchat

#shakeupshow @socialmel

Page 20: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

Red Carpet Program Featured 360 Snapchat View

#shakeupshow @socialmel

Snapchat Stories: Gamification

Snapchat Geofilter Celebrity Snaps 100% Snap Ad Takeover on People day after Grammys & Oscars

Page 21: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

What’s Next?

#shakeupshow @socialmel

Page 22: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

World Lenses Snap to Store

We’re Excited to Test Two New Offerings

#shakeupshow @socialmel

Page 23: Melanie Cohn, Dunkin’ Brands Snapchat · 2020-01-03 · Snapchat . Melanie Cohn,Dunkin’ Brands . #shakeupshow . @SocialMel . May 22-24, 2017 ... We Treat Snapchat & Instagram

May 22-24, 2017 | Atlanta

Key Takeaways

#shakeupshow @socialmel

• Test & learn with various Snap ad formats and start utilizing retargeting. Participate in betas!

• Use Snapchat as a window into your culture – find your internal & external influencers and highlight them

• Design geofilters that celebrate a moment & tie them into the in-store experience in innovative ways

• Use a mix of ad products, organic content & influencer partners to make a true dent on the channel