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Instagram vs Facebook in VietnamWill Vietnam be next Thailand for Instagram country?

Survey summary

• Female of 16-24 recognize Instagram better• The usage of Facebook is longer than Instagram• Instagram is used highest for photo editing (42%),

followed by following celebs (27%)• 54% people use Facebook more than before• Those who use Instagram more = 5%• Main reason of instagram ussage is better privacy (44%)

and interface (32%)

Do you know Instagram?

All

Male 16-24

Famel 16-24

Male 25-35

Female 25-35

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

21%

20%

28%

19%

16%

14%

15%

14%

12%

10%

30%

29%

31%

33%

28%

35%

35%

28%

36%

46%

Yes, I know and use it Yes, I installed but not use itYes, but I never use it No

Female of 16-24 recognize Instagram better

How long do you use Facebook and Instagram?

Facebook

Instagram

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

14%

31%

20%

22%

21%

18%

14%

10%

9%

6%

21%

14%

Less than 30 min 31 min - 1 hour 1 - 2 hours2 - 3 hours 3 - 4 hours More than 4 hours

The usage of Facebook longer than Instagram

* Those who installed and use Instagram only

Which app do you use for the following?

Edit photo

Selling things

Following fashion trend

Buying things

Following idols / celebrities

Check-in

Post photo / status

Following news / events

Following friends

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

44%

55%

60%

61%

62%

74%

75%

76%

79%

42%

10%

24%

12%

27%

12%

16%

12%

11%

5%

9%

6%

9%

5%

8%

5%

7%

6%

9%

26%

10%

18%

7%

6%

4%

5%

5%

Facebook InstagramOther services I do not do this activity

Instagram highest ratio for photo editing (42%), followed by following celebs (27%)

* Those who installed and use Instagram only

What is your usage of Facebook vs before?

I use Facebook more than before;

54%I use Facebook as many as before;

29%

I use Facebook less than before;

15%

I don't use Facebook; 2%

54% people use Facebook more than before

* Those who installed and use Instagram only

Which do you use more – Facebook or Instagram?

Facebook; 78%

Both at same length; 17%

Instagram; 5%

Those who use Instagram more = 5%

* Those who installed and use Instagram only

(Instagram user) Why do you prefer Instagram?

Easier to follow

Others

More information can be found

More selective and useful information

Because of my friends

Due to less advertisement

Better photo editing feature

More stores to shop

Better user interaface

More privacy

0% 5% 10%15%20%25%30%35%40%45%50%

4%

4%

8%

8%

12%

12%

16%

28%

32%

44%

Main reason of instagram ussage is better privacy (44%) and interface (32%)

* Those who use Instagram more than Facebook

Survey information

• 2155 Vietnamese from 16-35 years old• Conducted on July, 2015

Ref: How does Vietnamese use Instagram for buying things?

How Vietnamese do shopping on Instagram?

Step 1: Browse user from the recommendation from “Search” or search on “Following” of your friends

Step 2: In the following list of your friend, if it’s a shop, they will have a short description to show what they are selling and “following” button if you are interested in to follow

How Vietnamese do shopping on Instagram?

Step 3: After found the shop either through “Search” page or your friends’ “followings”, people will go to see whether the shop has the products that they are interested in, then press “+ Follow” button to have its update. The shop’s information will be shown in the description.

Step 4: People will comment to ask for products’ further details and order or direct contact to the seller via viber/imessage/zalo/whatsapp with number provided to get further consulting and products info

Shopping category on Instagram

Fashion selling Cosmetic selling

Food selling Accessory selling

Top shops on Instagram

Top shops on Instagram

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