Long Story Short - University Of Maryland...Instagram managed to beat Snapchat at its own game....

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Long Story Short Successful Instagram and Snapchat Stories

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  • Long Story ShortSuccessful Instagram and Snapchat Stories

  • Hello!Golshan Jalali

    Media & Digital Communications Coordinator, Office of Community Engagement

    Andrew MuirCommunications Manager, Office of Sustainability

    Whitney SchepfCoordinator of Marketing & Graphic Design, STAMP

    Cameron ThurstonCommunications & Logistics Coordinator, Office of Community Engagement

  • Our handles:Office of Community Engagement

    @umd_oce @umd_oce1

    Office of [email protected]

    [email protected]

  • ● The O.G. of temporary social media content

    ● A platform that skews “younger”

    ● Notoriously tricky for first-timers to use (exclusive)

    ● Fewer users than Instagram—but many Snapchat users aren’t on Instagram!

    What is Snapchat?

  • ...What about Instagram Stories?

    ● Launched in August 2016 -- “a clone of Snapchat stories.”

    ● Instagram managed to beat Snapchat at its own game.

    ● Instagram gives you both the feed and the Stories, all in one place.

    ● Snapchat: What went wrong?

    ○ Lack of data, marketing and searchability is a big pain point on Snapchat.

    ● 800 million Instagram users; 166 Million Snapchat users.

    ● Main users of Snapchat are teenagers and 18-24 year olds.

  • Past Snaps and Stories

  • SustainableUMD Instagram Stories

    ● Good interaction with audience on Instagram, Facebook & Twitter but……..Looking for ways to incorporate student interns as admins

    ● Scared of SnapChat (?): not really but also not crazy about adding another platform (more work with same amount of resources)

    ● Desire to do more on Instagram: amazing response & interaction● INSTAGRAM STORIES TO THE RESCUE!!!● Increased student involvement, audience interaction, provides the

    best feature on SnapChat and allows for more “outside of the box” postings!

  • Students Lead the Way!!

    https://docs.google.com/file/d/1Zx5yZxnJVwWwxdpa18WOYlgfmIgfGnwM/previewhttps://docs.google.com/file/d/1Y7c6_k61juYQH5EN6pbzG6tueDcEzX2O/preview

  • Students Lead the Way!!

  • Students Lead the Way!!

    https://docs.google.com/file/d/1cFNSEK43rmHfVLXABz4qJHTEE4EM_nh_/previewhttps://docs.google.com/file/d/1_fg3tWYCSWVc45_aYQQgXbeByL-JZ5o4/preview

  • Students Lead the Way!!

    https://docs.google.com/file/d/10pYsocC_qM5f60qPlg5vKFHDMkPLCs7K/preview

  • Students Lead the Way!!

    https://docs.google.com/file/d/1gZ1JAdltx844jpdPAob_IBDGAz4h65Ob/previewhttps://docs.google.com/file/d/1KuS5DtkDM-xsZTqT8SppgOB5b_xfT-8e/preview

  • Tell Your Story

    https://docs.google.com/file/d/1e-Ys5k0sxDdwv6ICcci-8oU96kVlML__/preview

  • STAMP Snaps and Instagram Stories● Were big Snapchat users in the past—but have now given it up in favor of Instagram

    Stories● One plus of Snapchat: filters!● Stories are great for a “less curated” experience● Ideal for time-sensitive or “in the moment” messaging—especially since the Instagram

    feed stopped being chronological

  • STAMP Snaps:First Look Fair

    https://docs.google.com/file/d/1SZ5qz5CTP5QhVIpk01_sgXmf7Fo4O2Sv/previewhttps://docs.google.com/file/d/1jYe-XLnsdegZUty0vftEtLA0qMEG2TPK/preview

  • STAMP Instagram Story:Adele’s Restaurant Poll

  • STAMP Instagram Story:Random Silliness

    https://docs.google.com/file/d/1skd8RYuyvz3R0Sq2UeUOft2RC1in8eXO/preview

  • UMD Office of Community Engagement (OCE)

    ● Content focuses on connecting campus and wider community. ● Promoting campus and community events, volunteer opportunities, OCE signature

    programs. ○ Highlighting new features College Park, supporting departments across UMD.

    ● Farewell, Snapchat. ● Prioritize creating long Instagram Stories that walk you through an event

    -- “digital storytelling”. ● Delegate IG Stories to our student interns to capture student perspective.

  • UMD_OCE IG Story: UMD Community Learning Garden

  • https://docs.google.com/file/d/1SPWAs3zbft-RbhlStEZe2btXQBufGIkt/previewhttps://docs.google.com/file/d/1VcMDf2QTM_SMDno773xSoyumMv9Jezkh/previewhttps://docs.google.com/file/d/1Ci-o2xJcFb_qKHnFvYOWf1Miv51GW4ze/preview

  • https://docs.google.com/file/d/1YcvTvTBo60qg9Ux4_aqlgZhO-pWDmq_D/preview

  • UMD OCE IG Story: Grand Re-Opening of MOM’s Organic Market

    https://docs.google.com/file/d/1ylIW1cQTK8IOkceMe7fMD6Jz_GcRCa6Q/preview

  • https://docs.google.com/file/d/1PYtsSVALLnqZbpHJz0FfEXQi9h6o6-C_/preview

  • https://docs.google.com/file/d/1j5Na8J8Msl476PMoR2Fv462dRxyVlsEo/previewhttps://docs.google.com/file/d/1wexyh7n9lWuPFU-lpVXUUSUllNV-7Ave/preview

  • https://docs.google.com/file/d/1ZuSHqjwN8XfUAX4dLOJL32PXqf9NFOyX/preview

  • Questions?

  • BONUS:Let’s take a look at our current stories!

    ● What do you like about these stories/Snaps?

    ● Do you think they’re “successful?”

    ● Would they catch the attention of our audience (students?)