HOW VISIT PHILLY USES SNAPCHAT & INSTAGRAM STORIES TO ... … · •Snapchat Geofilters deployed:...
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HOW VISIT PHILLY USES SNAPCHAT & INSTAGRAM STORIES TO GENERATE EXCITEMENT, ENGAGEMENT AND VISITATION
Transcript of HOW VISIT PHILLY USES SNAPCHAT & INSTAGRAM STORIES TO ... … · •Snapchat Geofilters deployed:...
HOW VISIT PHILLY USES SNAPCHAT & INSTAGRAM STORIES TO GENERATE EXCITEMENT, ENGAGEMENT AND VISITATION
JAMES ZALEVICE PRESIDENT, DIGITAL STRATEGYVISIT PHILADELPHIA®
VISIT PHILLY’s Snapchat Strategy
Use Snapchat to build image, drive visitation and get people to do more and stay longer when they visit.
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WHAT WE TRY TO PROMOTE ON SNAPCHAT (AND INSTAGRAM STORIES):
Examples of VISIT PHILLY Snapchat Stories
Seasonal Attractions:
Terror Behind The Walls at Eastern State
SNAPCHAT STORIES
Exhibitions that have recently
opened:i found god in
myself
SNAPCHAT STORIES
Timely Events That Are Taking
Place Right Now:
Philly Open Streets
SNAPCHAT STORIES
Events that appeal to a
diverse audience:
Outfest
SNAPCHAT STORIES
Relevant content on our websites: Where To Find
The Best Frozen Treats in Philly
SNAPCHAT STORIES
Events at Iconic Attractions:
National Park Service 100th
Birthday at INHP
INSTAGRAM STORIES
• Snapchat Stories produced: 50+• Snapchat stories views: 50,000+
• Instagram stories produced: 10+• Instagram story views: 5,000 per
RESULTS
Snapchat Geofilters
• Snapchat Geofilters deployed: 50+• More than 17,000 uses and 4
million total views• Avg Cost Per Use: $0.93• Avg Cost Per View: $0.004
SNAPCHAT GEOFILTER RESULTS
Snapchat Meetups
Objective:
18
19103 Uses - 9305 Views
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SNAPCHAT MEETUP RESULTS
Guest Snapchat Takeovers
Giving someone else the controls to show off their
Philadelphia for a few days.
GUEST SNAPCHATTER
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SUMMARY & TAKEAWAYS
Thank You!
