Presentation 3 Getting personal: a tailored advertising ... Media Presentation 3 final… ·...
Transcript of Presentation 3 Getting personal: a tailored advertising ... Media Presentation 3 final… ·...
![Page 1: Presentation 3 Getting personal: a tailored advertising ... Media Presentation 3 final… · Presentation 3 Getting personal: a tailored advertising experience Get Media Smart –](https://reader034.fdocuments.us/reader034/viewer/2022051914/6005577fd041707ac548f34a/html5/thumbnails/1.jpg)
Presentation 3Getting personal: a tailored advertising experience
Get Media Smart – social media
![Page 2: Presentation 3 Getting personal: a tailored advertising ... Media Presentation 3 final… · Presentation 3 Getting personal: a tailored advertising experience Get Media Smart –](https://reader034.fdocuments.us/reader034/viewer/2022051914/6005577fd041707ac548f34a/html5/thumbnails/2.jpg)
2Getting personal: a tailored advertising experience
Get Media Smart – social media
These ads are from one person’s Facebook page – what can we learn about them?
What might they have beensearching forpreviously?
GilletteUK Watch the One Stroke Shave. Now possiblewith Gillette Fusion ProGlide with #FlexBallTech...
Get started Now!Login.createsend.comCreate stunning emails in minutes.
Community Health is Crucial| GSKChange.gsk.comSmall local charities have the ability to#changelives in their communities. Read moreabo...
OXJAM NEEDS YOUOutstanding local volunteers wanted to helporganise one massive month of music.
WIN YOUR STYLEwww.topman.comFancy winning a personalised wardrobe? Ofcourse you do! Simply take our quiz to enter.
Order your free SIM NowGiffgaff.comExam season is approaching. Stay connectedwith your peers with a gifgaff Sim. Order Now
Create your first email in minutes with Campaign Monitor
Terms Apply.
SPONSORED Create Advert SPONSORED Create Advert SPONSORED Create Advert
![Page 3: Presentation 3 Getting personal: a tailored advertising ... Media Presentation 3 final… · Presentation 3 Getting personal: a tailored advertising experience Get Media Smart –](https://reader034.fdocuments.us/reader034/viewer/2022051914/6005577fd041707ac548f34a/html5/thumbnails/3.jpg)
3Getting personal: a tailored advertising experience
Get Media Smart – social media
These ads are from a different person’s Facebookpage – what can we learn about them?
What might they have beensearching forpreviously?
John LewisJohnlewis.comPhase Eight Collection 8 Guliana Beaded Lace Dress, Cream - £350
Achieve your career goalswww.wearesquared.comSquared Online is the digital marketing coursedeveloped with Google
Female Volunteers NeededQuintilesclinicaltrials.co.ukYou could receive £100 per day for taking partin one of our clinical studies.
Perfect Dress For YouSheinside.comPerfect For Fashion Ladies & Always Be inTrend. Free Shipping & 38% OFF DonʼtHesitate!
SPONSORED Create Advert SPONSORED Create Advert
Build Your Store on FB!r.shopify.comWe want your daydreams.
Max Factor UKTo celebrate our new glamourambassador, Max FactorGlobal Creative Director, PatMcGrath.
SPONSORED
![Page 4: Presentation 3 Getting personal: a tailored advertising ... Media Presentation 3 final… · Presentation 3 Getting personal: a tailored advertising experience Get Media Smart –](https://reader034.fdocuments.us/reader034/viewer/2022051914/6005577fd041707ac548f34a/html5/thumbnails/4.jpg)
4How do companies know what you like?
Get Media Smart – social media
Some websites use small text files called cookies to keep track of what we do on the internet. Theytrack our search requests, things we view regularly,things we ‘like’ and even who and where we are.
Cookies don’t know who we are, just thatwe are particular individuals. Without them websites wouldn’t know what wehave put in our online shopping basketsfor instance, or might need us to log inevery time we click through to anotherpage on a website.
![Page 5: Presentation 3 Getting personal: a tailored advertising ... Media Presentation 3 final… · Presentation 3 Getting personal: a tailored advertising experience Get Media Smart –](https://reader034.fdocuments.us/reader034/viewer/2022051914/6005577fd041707ac548f34a/html5/thumbnails/5.jpg)
5How do companies know what you like?
Get Media Smart – social media
Websites likeAmazon collectinformation fromall their users and then use that data to ‘guess’what we might be interested in.
![Page 6: Presentation 3 Getting personal: a tailored advertising ... Media Presentation 3 final… · Presentation 3 Getting personal: a tailored advertising experience Get Media Smart –](https://reader034.fdocuments.us/reader034/viewer/2022051914/6005577fd041707ac548f34a/html5/thumbnails/6.jpg)
Frequently bought together
Sponsored products related to this item
Customers who bought this item also bought
![Page 7: Presentation 3 Getting personal: a tailored advertising ... Media Presentation 3 final… · Presentation 3 Getting personal: a tailored advertising experience Get Media Smart –](https://reader034.fdocuments.us/reader034/viewer/2022051914/6005577fd041707ac548f34a/html5/thumbnails/7.jpg)
7How do companies know what you like?
Get Media Smart – social media
What other items do customers buy after viewing this item?
Look for similar items by category
Your Recently Viewed Items and Featured Recommendations
![Page 8: Presentation 3 Getting personal: a tailored advertising ... Media Presentation 3 final… · Presentation 3 Getting personal: a tailored advertising experience Get Media Smart –](https://reader034.fdocuments.us/reader034/viewer/2022051914/6005577fd041707ac548f34a/html5/thumbnails/8.jpg)
8How do companies know what you like?
Get Media Smart – social media
Other websites usethe information we provide to helpthem understandwhat we might beinterested in.
Sign up to Facebook –part 1.
![Page 9: Presentation 3 Getting personal: a tailored advertising ... Media Presentation 3 final… · Presentation 3 Getting personal: a tailored advertising experience Get Media Smart –](https://reader034.fdocuments.us/reader034/viewer/2022051914/6005577fd041707ac548f34a/html5/thumbnails/9.jpg)
How do companies know what you like?
Get Media Smart – social media
9
Other websites usethe information we provide to helpthem understandwhat we might beinterested in.
Sign up to Facebook –part 2.
After creating aFacebook page, they askfor more information.
![Page 10: Presentation 3 Getting personal: a tailored advertising ... Media Presentation 3 final… · Presentation 3 Getting personal: a tailored advertising experience Get Media Smart –](https://reader034.fdocuments.us/reader034/viewer/2022051914/6005577fd041707ac548f34a/html5/thumbnails/10.jpg)
10How do companies know what you like?
Get Media Smart – social media
Other websites usethe information we provide to helpthem understandwhat we might beinterested in.
![Page 11: Presentation 3 Getting personal: a tailored advertising ... Media Presentation 3 final… · Presentation 3 Getting personal: a tailored advertising experience Get Media Smart –](https://reader034.fdocuments.us/reader034/viewer/2022051914/6005577fd041707ac548f34a/html5/thumbnails/11.jpg)
11How do companies know what you like?
Get Media Smart – social media
Other websites usethe information we provide to helpthem understandwhat we might beinterested in.
The ad preferences pageis accessible from everyad on Facebook.
![Page 12: Presentation 3 Getting personal: a tailored advertising ... Media Presentation 3 final… · Presentation 3 Getting personal: a tailored advertising experience Get Media Smart –](https://reader034.fdocuments.us/reader034/viewer/2022051914/6005577fd041707ac548f34a/html5/thumbnails/12.jpg)
12How do companies know what you like?
Get Media Smart – social media
Other websites usethe information we provide to helpthem understandwhat we might beinterested in.
Twitter after signup.
![Page 13: Presentation 3 Getting personal: a tailored advertising ... Media Presentation 3 final… · Presentation 3 Getting personal: a tailored advertising experience Get Media Smart –](https://reader034.fdocuments.us/reader034/viewer/2022051914/6005577fd041707ac548f34a/html5/thumbnails/13.jpg)
13How do companies know what you like?
Get Media Smart – social media
Other websites usethe information we provide to helpthem understandwhat we might beinterested in.
Twitter after signup –part 2.
![Page 14: Presentation 3 Getting personal: a tailored advertising ... Media Presentation 3 final… · Presentation 3 Getting personal: a tailored advertising experience Get Media Smart –](https://reader034.fdocuments.us/reader034/viewer/2022051914/6005577fd041707ac548f34a/html5/thumbnails/14.jpg)
14How do companies know what you like?
Get Media Smart – social media
Other websites usethe information we provide to helpthem understandwhat we might beinterested in.
Twitter after signup –part 3.