Advertising 2nd Presentation
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History of Advertising
Indian Scenario- Part II
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Lata
The picture shows Hindi Film music
director Anil Biswas cooking forLata
Mangeshkar. Tins of Dalda areconspicuously present.
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Air-India
The agency-HTA- has also been handling
Air India's (international air carrier)
Maharaja campaign from 1953!
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Air India
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Air-India
The Maharajah is the mascot of Air-
India.
He made his first appearance in theairline's advertisements in 1946
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Radio Ceylon
In the 1950s, commercial advertising on radio
began with Radio Ceylon (now Sri Lanka) and
Radio Goa.
All India Radio accepted commercial ads in themiddle 1970s when their 'Vividh Bharati' channel
took on sponsored programmes like Binaca
Geet Mala, Saridon ke Saathiand Bournvita
Quiz Contest.
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Radio
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Ameen Sayani
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All India Radio
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Radio Ceylon
Radio Ceylon is the oldest radio station in
Asia.
Broadcasting was started on anexperimental basis in Ceylon by the
Telegraph Department in 1923, just three
years after the inauguration of
broadcasting in Europe.
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Edward Harper
Edward Harperwho came to Ceylon as
Chief Engineer of the Telegraph Office in
1921, was the first person to actively
promote broadcasting in Ceylon.
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Horlicks
Very few of the innumerable advertising
agencies can boast of a long agency-client
relationship.
However, the association with health food
brand 'Horlicks', and Hindustan Thompson
Associates Limited (HTA, previously J
Walter Thompson), has remainedunbroken for 68 years.
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ITC
1912
- ITC (then Imperial Tobacco Co. Ltd.)
launches Gold Flake
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1920
1920s
- Enter the first foreign owned ad agencies
- Gujarat Advertising and Indian Advertising setup
- Expatriate agencies emerge: Alliance
Advertising, Tata Publicity
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1920
LA Stronach's merges into today's
Norvicson Advertising
- D J Keymer gives rise to Ogilvy & Mather
and Clarion (now Bates)
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1925
LR Swami & Co, Madras
Beginning of multinational agencies-
1925-26
- J Walter Thompson (JWT) opened to
service General Motors business
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1926
1926
- LA Stronach & Co (India) Pr. Ltd, Bombay starts
- Agency called National set up for American rather thanBritish Advertisers
- American importers hire Jagan Nath Jaini, thenadvertising manager of Civil and Military Gazette,
Lahore. National today is still run byJaini's family
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The Civil and Military Gazette
The Civil and Military Gazette
Lahore, October 22, 1900
Courtesy: National Archives of Pakistan
Islamabad
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Link
http://economictimes.indiatimes.com/Featu
res/Brand-Equity/Indian-advertising-in-the-
sixties/articleshow/4146647.cms
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1926
Beginning of multinational agencies
- J Walter Thompson (JWT) opened to
service General Motors business
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Cotton advertisement
Spool cotton
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1928
- BOMAS Ltd (Formerly DJ Keymer & Co
Ltd) set up
1929
- J Walter Thompson Co Pr. Ltd formed
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Indian agencies, foreign
advertising in the thirties
1931
- National Advertising Service Pr. Ltd. Bombay set up
- Universal Publicity Co, Calcutta formed
1934
- Venkatrao Sista opens Sista Advertising and Publicity Services as
first full service Indian agency
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1935
- Indian Publicity Bureau PrLtd, Calcutta established
1936
- Krishna Publicity Co Pr. Ltd, Kanpur begins operations
- Studio Ratan Batra Pr. Ltd, Bombay established
- Indian Broadcasting Company becomes All India Radio(AIR)
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1938
- Jayendra Publicity, Kolhapur started
1939
- The Press Syndicate Ltd, Bombay set up
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Print syndication is a form of syndication
in which news articles, columns, orcomic
strips are made available to newspapers,
magazines, and websites.
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There are several prominent syndication
services operating across the globe such
as The Telegraph Media Group Service,
The New York Times News Service,
Tribune Media Services, Project
Syndicate, North Star Writers Group,
Guardian News Service, FamilyFeatures Editorial Syndicate,
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3DSyndication : Syndication Service from
India , The India Today Group's
Syndications Today, the Indian Times
Syndication Service and Universal
Press Syndicate, which provide news and
lifestyle content to various other
publications.
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They offer reprint rights and grant
permissions to other parties for
republishing content of which they own
copyrights.
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Indianising advertisements in the
forties
1940
- Navanitlal & Co., Ahmedabad set up
1941
- Lux signs Leela Chitnis as the first Indian
film actress to endorse theproduct
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Hindustan Thompson Associates (HTA),
the current incarnation of
JWT, coins the Balanced Nourishment
concept to make Horlicks
more relevant to India
- Green's Advertising Service Agents,Bombay formed
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1943
- Advertising & Sales Promotion Co (ASP), Calcuttaestablished
1944
- Dazzal, Bombay comes into existence
- Ranjit Sales & Publicity Pr. Ltd, Bombay started
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1945
- Efficient Publicities Pr. Ltd, Madras set
up
- Tom & Bay (Advertising) Pr. Ltd., Poona
begins operations in India
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1946
- Eastern Psychograph Pr. Ltd., Bombay
set up
- Everest Advertising Pr. Ltd, Bombay
established
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1948
- RC Advertising Co, Bombay set up
- Phoenix Advertising Pr. Ltd, Calcutta
formed
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Corporate advertising in the
fifties
1950s
- Radio Ceylon and Radio Goa becomethe media option
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1951
- Vicks VapoRub: a rub for colds, causes
ripples with its entry in the balm market
1952
- Shantilal G Shah & Co, Bombay
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