Interactive presentation --Advertising

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    24-Jan-2017
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Transcript of Interactive presentation --Advertising

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https://searchenginewatch.com/sew/opinion/2346645/why-small-business-should-care-about-native-advertising

What is Advertising?

Advertising is defined as.

http://www.bluetext.com/sixsteps/

Institutional Advertising

https://en.wikipedia.org/wiki/Mountain_Dew

https://mir-s3-cdn-cf.behance.net/project_modules/disp/fdf48d17494746.5603c6febea0f.jpg

Promotional AdvertisingVS.

History of Advertising

Types of MediaPrintBroadcastInternetSpecialtyOther Media

http://guides.nyu.edu/c.php?g=276728&p=1845733

Print Media

https://pixabay.com/en/photos/newspaper/

http://www.dirxion.com/_img/products/interface/page_zooming_directory.png

http://www.fanpop.com/clubs/taylor-swift/images/15141406/title/taylors-magazine-covers-3-photo

http://begoniamarketing.com/wp-content/uploads/2014/08/1999271.jpg

Newspaper AdvertisingPrint ads that run in local or national, daily or weekly news publications. (entrepreneur.com)Daily/weeklyBenefits

https://www.flickr.com/photos/51764518@N02/16228913583

Magazine AdvertisingAdvertising that appears in local and national magazines (entrepreneur.com)Cost depends on size and colorAdvantagesDisadvantages

https://www.flickr.com/photos/nesster/3771956220

Direct-Mail Advertising

http://image.slidesharecdn.com/directmail-140717093545-phpapp01/95/how-to-use-direct-mail-to-market-your-local-business-3-638.jpg?cb=1405589838

Directory Advertising

https://www.flickr.com/photos/jamiesrabbits/4248396588

Outdoor Advertising

Advantages and Disadvantages

http://webseasoning.com/wp-content/uploads/2013/09/Smoking-causes-Blindness1.jpg

http://www.signindustry.com/led/articles/2011-06-01-Dynamic-Digital-Expands-in-Public-Spaces.php3

Billboard CostLocationColorNumber of ViewsHow much does billboard advertising cost?

https://www.flickr.com/photos/mpd01605/3939463787

Transit Advertising

https://emerging-advertising-media.wikispaces.com/Transit+Advertising

https://www.pinterest.com/pin/266697609152847866/

Broadcast Media

https://www.flickr.com/photos/99329675@N02/11064786625

http://images.google.com/hosted/life/36ec57ce647c9a45.html

Television Advertising10 to 60 second commercials on network TV stations (entrepreneur.com)Television Pros and Cons

(information is from 2013)

Radio Advertising

http://www.entrepreneur.com/article/203246

Internet Advertising

http://www.totalmarketexposure.com/online-marketing-company-definitions/

https://ewhabrandcommunication.wordpress.com/2015/05/13/definition-of-online-interactive-advertising-on-websites/

Internet Advertising cont.Opt-In Email AdsBanner and Search Engine AdsSocial-Media Advertising

http://thebluediamondgallery.com/i/internet-marketing.html

Specialty Media

Product Placement

http://brandchannel.com/2011/08/03/product-placement-watch-yale-study-on-opportunistic-ads-an-opportunistic-ad-for-yale/

http://consumerist.com/2013/06/07/from-blatant-to-shameless-to-egregious-rating-product-placements-in-11-ad-packed-movies/

Advertising Do's and Don'ts

1. Check for UnderstandingAdvertising is ____________.Designed to increase salesCreate a favorable image for a companyPaid, nonpersonal promotion for ideas, goods, services

2. Check for UnderstandingMedia is _______.An area, place, spaceThe agencies, means, or instruments used to convey to the publicThe goal intended to be obtained

3. Check for UnderstandingWhat is Print Advertising?Advertising in newspapers, magazines, direct mailAdvertising thought email or World Wide WebAdvertising on a bus

4. Check for UnderstandingWhat is promotional advertising?Advertising seen on public transportationAdvertising designed to increase salesAdvertising designed to decrease sales

5. Check for Understanding.What 2 things make up broadcast advertising?TV and newspapersRadio and InternetTV and Radio

Lets Watch!

Advertising

Nonpersonal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlet.

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THATS CORRECT

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THATS CORRECT

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THATS CORRECT

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THATS CORRECT

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THATS CORRECT

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Sorry!Try Again

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Sorry!Try Again

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Sorry!Try Again

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Sorry!Try Again

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Sorry!Try Again

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Sorry!Try Again

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Sorry!Try Again

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Sorry!Try Again

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Promotional Advertising

Advertising designed to increase sales

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Institutional Advertising

Advertising designed to create a favorable image for a company and foster goodwill in the marketplace

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