DMRC Advertising,TDI Metro Advertising,DMRC presentation
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Transcript of DMRC Advertising,TDI Metro Advertising,DMRC presentation
TDI International:Passport To Affluent Decision Making Consumers
1. TDI company overview
2. DMRC Advertising – A Brief Insight
3. Benefits of advertising at DMRC
4. TDI’s experience in advertising across various categories
5. Available Media Options
CONTENTS
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India’s Leading Outdoor Advertiser
1. Pioneer of airport advertising for 28 years, with the largest outdoor network
2. Single largest airport advertiser in India, with strong pan-India execution skills
3. Exclusive rights to 9 airports, 22 metro stations, and a media services agency
4. Largest outdoor inventory with 600,000 display sites and over 500 customers
Integrated Business Model Providing Wide Range of Outdoor Solutions
Airport Advertising
MetroAdvertising
Media Services
MADServices
■ Exclusive advertising rights for 9 airports across India
■ 5,500+ advertising sites spread across high visibility zones in airports
■ Exclusive advertising rights for 22 Delhi metro stations
■ 750 advertising sites spread across strategic locations at stations
■ Specialized out of home media agency offering advertising solutions
■ Services include strategic planning, media buying and media execution
■ 40+ clients and 680 websites across mobile and Internet advertising
■ Strong international relationships with major ad-server networks
TDI Pioneer of Airport Advertising
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West Bengal
Gujarat
Rajasthan
Delhi
Maharashtra
KeralaTamilNadu
We have created India’s Largest Advertising Network in the Fastest Growing Regions…
Ahmedabad
Traffic: 4.7 mnGrowth: 23%
Pune
Traffic: 3.3 mnGrowth: 17%
Goa
Traffic: 3.5 mnGrowth: 18%
Kolkata
Traffic: 10.3 mnGrowth: 7%
Chennai
Traffic: 12.9 mnGrowth: 7%
Delhi (Metro)
Traffic: 605.9 mnGrowth: 210%
Calicut
Traffic: 2.2 mnGrowth: 7%
Cochin
Traffic: 4.7 mnGrowth: 8%
Trivandrum
Traffic: 2.8 mnGrowth: 43%
Tirupati
Traffic: 0.2 mnGrowth: 38%
Source: Company presentation, AAI, DMRC; Note: Traffic refers to international & domestic passenger traffic for ’2012
1. Pioneered airport advertising in India in 1986
2. First printed display in India for outdoor developed
3. First tri-vision display in India created
4. First outdoor interactive kiosk in India created
5. First audio-visual (digital) outdoor advertiser in India
6. First 360 degree tri-vision displays in India made
7. Started internet and mobile advertising division in 2008 – the fastest growing industry
…By Pioneering the Industry and Continuously Innovating
Largest Advertising inventory developed
1. TDI company overview
2. DMRC Advertising – A Brief Insight
3. Benefits of advertising at DMRC
4. TDI’s experience in advertising across various categories
5. Available Media Options
CONTENTS
Advertising at Delhi Metro – An Insight
Overview: Over the years, Delhi Metro has emerged as one of the crucial outdoor advertising sites and its network penetration deeper into the capital.
Why Delhi Metro:
Delhi Metro is a unique opportunity for advertisers keen to tap the huge cosmopolitan market of Delhi.
More than 25 Lac people commute by Delhi metro daily.
Consumers are continuously surrounded by your brand as they spend minimum six minutes at the station.
It guarantees maximum exposure a brand can get.
Brand gets exposure of 17:30 hours daily (6:00AM to 11:30 PM)
Over the past two years, both national and regional brands have shifted significant portion of their budgets towards this mode of advertising.
1. TDI company overview
2. DMRC Advertising – A Brief Insight
3. Benefits of advertising at DMRC
4. TDI’s experience in advertising across various categories
5. Available Media Options
CONTENTS
Delhi Metro – Reaches various SEC categories (1/4)
Delhi Metro – Reaches various SEC categories (2/4)
70% of the metro users belong to the middle class category
Delhi Metro – Reaches various SEC categories (3/4)
18% of metro users come from Upper Middle class category
Close to 60% of commuters belong to salaried class
Delhi Metro – Reaches various SEC categories (4/4)
Delhi Metro Advertising – Reaches all the demographic segments(1/3)
Predominantly Male close to 76%
Females, working women, Children
Delhi Metro Advertising – Reaches all the demographic segments(2/3)
Delhi Metro Advertising – Reaches all the demographic segments(3/3)
Close to 85% of commuters come under 35 years of age, Of these 50% fall between 25 & 35 yrs of age
Close to 80% of commuters comprises of Graduates and above and use metro everyday to commute to their work place.
Delhi Metro Advertising – Creates top of mind recall by reinforcement
1. TDI company overview
2. DMRC Advertising – A Brief Insight
3. Benefits of advertising at DMRC
4. TDI’s experience in advertising across various categories
5. Available Media Options
CONTENTS
Consumer Durables - Philips
Real Estate - Nirala
Auto Components - MRF
Electricals – Crompton Greaves
Govt Bodies – Public Notices
Healthcare - Fortis
Media & Entertainment – Zee TV
Hospitality – Mc Donalds
FMCG - HUL
Movies
Banking – Allahabad Bank
Tourism – Gujarat Tourism
Automobile - Toyota
Financial Services & Investment – Reliance Capital
Lifestyle - Grasim
Retail – Vijay Sales
IT Hardware - HCL
IT Software - Microsoft
ITES - IBM
1. TDI company overview
2. DMRC Advertising – A Brief Insight
3. Benefits of advertising at DMRC
4. TDI’s experience in advertising across various categories
5. Available Media Options
CONTENTS
Proposed Solution-1
Backlit Translite of 12’X6’ at Exit of the Platform
Proposed Solution-2
Backlit Translite of 38.3’X5.8’ at Entrance of the Station
Proposed Solution-3
Backlit Translite of 5’X10’ at Entrance of the Platform
Proposed Solution-4
Backlit Translite of 16’X4’ at Entrance of the Platform
Proposed Solution-5
Backlit Translite of 10’X5’ at Concourse Area
Proposed Solution-6
Backlit Translite of 12’X4’ Above Ticket Counter
Proposed Solution-7
Backlit Translite of 10’X5’ On the Platform
Proposed Solution-8
Backlit Translite of 10’X5’ On the Platform
Proposed Solution-9
Backlit Translite of 7’X11’ Near Token Channel
Proposed Solution-10
Backlit Translite of 8’X4’ Near Ticket Counter
Proposed Solution-11
Backlit Translite of 12’X6’ at Exit of the Station
Proposed Solution-12
Backlit Translite of 15’X5’ at Exit of the Platform
Proposed Solution-13
Backlit Translite of 15’X5’ at Exit of the Platform
Proposed Solution-14
Backlit Translite of 10’X5’ at Exit of the Platform