The Strategic Open Source New Media Wiki Guide

to BusinessMashup Beta 2.0

1997

weblog

1. Embrace Process Project Identified

Project Logged toMarketing NewMedia eRoom

Design & BuildTeams notifieddetermination setfor:- Date(s)- Project Level- Priority

BusinessPartner

notified ofdate(s)

Date(s) updated in eRoom

DetermineProject Level

Engage Level IWeb Development

Process

Engage Level IIWeb Development

Process

Engage Level IIIWeb Development

Process

Level I Level III

Level II

Project Added toIndividual Project List(highlighted in Yellow

if a new project)

Has ProjectBeen ApprovedThrough WebGovernance

Yes

No

Project Checklist- Current Architecture- Approx. # of Pages

> Information> Data> Tool

- Un-Secure or Secure- URL(s) of Website(s)- Audience or Enterprise

Brandcreates a

page

Has UserEndorsedBrand?

Brand Feedcreated

YesBrand added

as Friend

NoUser opt-out

@Launch:

- 60 Advertisers Registered

- 100,000 Profiles built

SaaS

Mobile

AJaX

XP Podcast Scrum RIA

SEO

TLA

JSONWeb

Wiki

ASPPHPTivo

SEMRoR

2. Start with the What

• What are we trying to accomplish?

• What is our objective?

SEO

SEM

Blogs

Podcast

Vodcast

Webinar

Webcast

Slidecast

Websites

Mobile Devices

Banner Ads

SMS

Wiki's

Tivo

RSS

Digital Billboards

Email

Virtual Communities

Viral Video

Video on Demand

Social Networks

Chat

Mashups

Widgets

3. Ask Good Questions

• What is a good question?– Provokes thought

– Can start a trail

• Fact Based Thinking

• Ask your Consumers!

• Examples– What consumer need is XXX filling?

– By doing XXX what are the expected results?

– Does XXX bring us to table stakes or take us to a new level?

4. Thirst for Context

• Good Marketers Tell a Story

• Get the Facts– In 2002, Nintendo invested more than $140 million in R&D

– The U.S. Government spent less than half as much on R&D in Education

– U.S. Ranks 20th in broadband internet penetration

• Voice of the Consumer– Click-Clack

.

5. Pause for Science

• Data– 52475

• Information = Facts in context – May 24, 1975

• Knowledge = info used for something– May 24, 1975 is Jason's Birthday

• Wisdom = Capacity to apply knowledge – May 24, 1975 is Jason's Birthday so I need to get him a gift

Data > Information > Knowledge > Wisdom

7 2+

6. Importance of Strategy

• "Strategy is about knowing where your company is today, where you want to take it, and how you are going to get there" - Peter Drucker

• Positioning– Al Gore not only invented the internet, he saved the planet as well

• Adoption = Inventors > Early Adopters > Early Late Adopters > Laggards

– GMail

• Brand Integration– Apple + Nike

• Products that are Remarkable Inspire Conversation

Consumerism

7. Benchmark

• What to benchmark?– Innovative Components

– Great Experiences

– Bad Experiences• This is Broken

• How are your capturing insights?– PowerPoint

– SnagIt

8. Brand of You

• You Control Your Own Development

• The Knowledge Economy

• Experimentation– Register for sites

– Experience new media

• The 10/20/40 Rule

• Read & Apply…

Retention from various learning strategies

NEWSFLASH

Life is not the pursuit of happiness

9. Pursuit of Joy

• Joy is unpredictable

• Get out of your comfort zone!

• Challenge is good

• Study what you love

10. Food for Thought

Sites• ChangeThis• Del.icio.us• Apple• Kid Robot• Google• Fast Company• Boxes & Arrows• TED• Mahalo• Creative Commons• iStockPhoto• StumbleUpon• Presentation Zen• Technorati• Compete.com• Amazon.com

Feeds• Wall Street Journal• Guy Kawasaki• Shelly Palmer• Jack Myers• Blog Maverick• Adaptive Path• A List Apart• Marketing VOX• Church of the

Customer• Seth Godin• Health 2.0• Frog Blog• IAB SmartBrief• Good Experience• The Onion• Harvard Business Journal

Books• The Long Tail• Love is the Killer App• How to Win Friends &

Influence People• Quiet Strength• The Paradox of Choice• Permission Marketing• Now, Discover Your

Strengths• The No Asshole Rule• The Fifth Discipline• Creating Customer

Evangelists• Don't Make me Think• The Design of Everyday

Things

Recap

1. Embrace Process

2. Start with the What

3. Ask Good Questions

4. Thirst for Context

5. Pause for Science

6. Importance of Strategy

7. Benchmark

8. Brand of You

9. Pursuit of Joy

10.Food for Thought

Where's Jason?

• jloehr@gmail.com

• http://www.flickr.com/photos/legend393

• http://www.linkedin.com/in/jloehr

• Face Book

• MySpace

• http://del.icio.us/legend393

• http://anothergolfblog.wordpress.com

• http://www.slideshare.net/legend393