Tailored Fit Startup Weekend Presentation
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Transcript of Tailored Fit Startup Weekend Presentation
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We shopping, but…
Problem
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A hybrid recommendation
system that knows what
clothes you want before you do
Market
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demo
Problem
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Who Will Use Tailored Fit?
1. Women. Age 18-44, 70-81% of whom shop online
2. Professionals. To shop quickly and reliably
3. Businesses. For promotion and market analytics
Users
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The Clothing Market Keeps Growing
2012: Growth rate of 5%
2013: 7-9%, 13% in some areas
By 2014: Womenswear (621b) + Menswear (402b)
> 1 Trillion dollar industry
Market
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?
How do we tap
this market
Market
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Market
Shopping Social Learns Preferences Analytics
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Some of the Retailers We Can
Feature Immediately
Revenue
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A Three-Part Revenue Model…
1. Affiliates. We earn commissions on sales to other sites
2. Sponsors. Paid suggestions that fit your preferences
3. Data. In-depth customer analytics that no one brand’s
site can generate
Revenue
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The Data We Can Provide…
1. Trends. What’s trending and what’s going to start trending
2. Competitors. Popular clothes that you don’t offer
3. Demographics. Facebook/Twitter personal data
Revenue
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The Cost To Us…
1. People.
2. Technology.
Revenue
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?
Do People Want to
Use Tailored Fit
Validation
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“I wear petites and have a range of
styles from Lafayette 143 to Armani
and Talbots. A website that can zero
in on style and quality is an incredible
asset.” - Cherie
“I'm clueless when it comes to style. But if I can
just plug in the designer that my wife buys me
for Christmas, I know I'll be buying something
she'd approve of“ - Randall
“This is actually very cool, good luck!” -Jarry
“I am in love with the idea of Tailored
Fit...absolutely needed!” - Jenni
“...can’t wait ‘till it comes out.” - Daren
“This would probably make me buy way too much…” - Eric
“It would save me so much time!” - Angela
“It's a solid idea and it would definitely
have a need market. People need
clothing. People have money. People
have tastes.” - Devin
“When I have a style in mind, it's annoying to
have to comb through pages and pages of
clothes to find what I'm looking for. But this lets
me find what I'm looking for immediately, and
even multiple options” - Sonja
"I think Tailored Fit has convinced
me that I need better than a closet
full of free Dropbox shirts“ - Aaron
…Tailored Fit is perfect for anyone with a busy
lifestyle, it provides me with the outfits I need
to be successful in my career and reduces the
time I spend searching for them - Deniz
Validation
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Validation
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Would you want to shop with Tailored Fit?
91% Yes
Validation
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?
What About
Businesses
Validation
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In speaking with a senior director at a major
fashion retailer in NYC with revenues >$1b,
they would be interested in discussing
piloting Tailored Fit’s data analytics once we
have an established user base.
Validation
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“…If you package the analytics in a way
that’s easy for businesses to access, it will
add a lot of value to a company’s
marketing strategy“
-- former President/CEO and CMO at American Eagle Outfitters
Validation
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Speaking with a major manufacturer in
Pittsburgh, fewer than 20% of products
make it past the first season—a
problem that could be significantly
mitigated with these analytics.
And small businesses would know what
to buy in advance, based on analytics
Validation
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