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ORGANISATIONAL STRUCTURE

TRAINING REPORT1 MAY 2011 TO 30 MAY 2011

AT

MAHINDRA & MAHINDRA LTD.

By

PRATEEK

Roll no. 1120817

MBA

CHRIST UNIVERSITY INSTITUTE OFMANAGEMENT

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CONTENTS

Mahindra & Mahindra Company Introduction

Introduction to the FARM EQUIPMENT DIVISION

Introduction to the AUTOMOTIVE DIVISION

Introduction to the INDIAN CONSTRUCTION

EQUIPMENT DIVISION

SWOT ANALYSIS

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MAHINDRA &

MAHINDRA

COMPANY

INTRODUCTION

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MISSION:

Mahindras mission and vision:

We create:PRODUCTS,SERVICES and

POSSIBILITIES.

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INTRODUCTION

One of the top 10 business houses of INDIA

It is a 31,000 Crore INDIAN multinational.

Setup in 1945 by the name of Mahindra and

mohammad ,but got the name M&M in 1947.

Started its business by setting up a plant for

assembling WILLYSs jeeps in india.

In 1994,the structure got re-engineered into segments.

Main business of M&M is in the Automotive Farm

Equipment.

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MAIN PRODUCTS:

Willys jeep plant set-up on 2 oct 1945.

Mahindra Tractors

Tractors come under the division

calledFarm Equipment

Division. This division has also ventured

into manufacturing of engines .

This division employees over

11,500 people over its 49 slaes

offices and outles around 750.

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MAHINDRA SCORPIO

It is the Automotive Division part of its Operating divisions.

In utility vehicle segment mahindra covers over 50% of themarket.

It has 14,500 employees in its six assembling and manufacturing

units all over india. It has its own separate R&D department at nashik.

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INTRODUCTION TO THE PROJECT

Mahindra & Mahindra plans to enter the construction

equipment business

First product Back-hoe Loader

Background

y Construction Business involves a lot of hiring and renting

of earth moving machines (especially the back-hoe loader).

y The aim of the project is to make this process simpler and

faster.

y Also to provide more work and revenue to the Mahindra

customers

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BACK-HOE

It comes under the newly included segment of mahindra

construction equipment division

In India the total business is estimated around US $2.3billion. Back hoes account appprox 26% of the total utility.

They are basically duplicate Bull-dozers in advanced form.

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SWOT

STRENGTHS::

Strong brand recognition.

Effective use of technology.

Strong hold on automotive market .

High reach towards rural and urban consumers

too.

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OPPORTUNITIES::

Fastest growing formats.

Potential for investment.

Sectors with high growth potential.

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THREATS::

Inexperience in the new division could be a big

threat.

Competitors who are already big giants in the

field.

Beureaucracy.

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FINANCIAL REPORT OF M&M

REVENUE

(2010)

Rs.31,568.54 crore

(US $ 6.72 billion)

NET INCOME

(2010)

Rs.2871.49 crore

(US $ 611.63 million)

Type-- PUBLIC BSE.

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THANKYOU !