What’s Your Unique Selling Proposition?

Why will they buy from you?

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Marc Parham, Radio Show Host, MC/Speaker, Infopreneur

A few rules to follow: • Show why you’re more skilled, more unique, more qualified,

etc. • Show why you are different than your competition • Show the one thing about your company that you excel in • Give proof that you are the best choice • Only make statements you can back up. • Focus on how it benefits the customer!

Step 1: What are your top 3 strengths?

What do you offer clients that you do really well?

Step 2: How are each of your strengths better

than your competition’s?

Step 3: What’s different about

you? Look at your education, process, guarantee, offer, background, Experience, who you work with, etc.

What is going to motivate you customer to buy from you.

Step 4: For every statement you listed in Steps 1-3, ask, why they are important to your customer

MAKING YOUR PITCH

WHO – WHO ARE YOU AND THE NAME OF YOUR BUSINESS

WHAT- WHAT PRODUCTS OR SERVICES DOES YOUR BUSINESS PROVIDE

WHERE – WHERE CAN THEY GET IT

WHEN – WHEN CAN THEY GET IT

WHY – WHY ARE YOU DOING THIS

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www.capbuildernetwork.commarcp@capbuildernetwork.com

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