Pitching Best Practices; Telling Your Story
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Telling Your Story September 1, 2009 Lance Weatherby
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Presentation to CapVenture on September 1, 2009 covering the topic of pitching best practices for startups looking to raise their first round in institutional funding.
Transcript of Pitching Best Practices; Telling Your Story
Telling Your Story
September 1, 2009
Lance Weatherby
Agenda
Investor Toolkit
Presentation Deep Dive
Top Tips
Forget all that
Don’t send slides
Three things
1. Be prepared
2. Create a story
3. It’s all about you
Four words
Internet access service
Enterprise email security
Technology startup accelerator
Blog topic suggestions
Payments via Twitter
Four words
One page
12 slides
Appendix
Spreadsheet required
10 - 20 - 30 10 - 20 - 30 10 - 20 - 30 10 - 20 - 30 10 - 20 - 30 10 - 20 - 30 10 - 20 - 30
And remember
Don’t send slides
And don’t send a 50 page business plan
2. You need a story
What’s a story?
Sequence of events
Objectives
Obstacles
Characters
3. It’s all about you
To be a great champion, you must believe you are the best. If you're not, pretend you are.
Muhammad Ali
It’s not what you say, it’s how you make
people feel
Do your homework
Whatever you do, do it enthusiastically and people will like it more.
Chris Martin
Yes they can!
1. Be prepared
2. Create a story
3. It’s all about you
