Personal branding for employers - #culturecode

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    21-Apr-2017
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Transcript of Personal branding for employers - #culturecode

  • BRANDING

  • They are talking about it

  • Question #1 : Tell us about yourself?

    Question #2 : What do you value?

    Question #3 : What are you passionate about?

    Question #4 : What motivates you?

    Question #5 : What makes you remarkable?

    Interviews

  • Signal #1 : Diligent

    Signal #2 : Consistent

    Signal #3 : Relevant

    Signal #4 : Interesting

    Signal #5 : Interested

    Employers hear for Brand Signals

  • Employers look for Brand Footprints

  • just being GOOD

    isnt good enough!

  • Dead or Alive?

  • Personal Brands

  • Conformity Commodity

  • Individualism Innovation

  • Employer Employee

    Personality encourages Contribution

    Contribution leads to Engagement

    Engagement adds Business Value

  • Personal brands

    aggregate to

    Corporate brands!

  • Bringing Publicity & Visibility

  • Building Organizational Credibility

  • Expands Influence

  • Increases Engagement Levels

  • Human Connection to Organization

  • Steps

  • BrandingToolkit

    Reference

    CV

    Portfolio

    Step #1 : Build Inventory

    V-Card

  • Step #2 : Develop a (Brand) Plan

  • Step #3 : Craft Your Identity

  • Step #4 : Choose the Right Tools & Channels

    Online Profiles

    PR channels

  • Step #5 : Experiment, Measure & Repeat

    How to Measure Coming Soon

  • BRANDING Manage your Online Identity with Arbunize

    Support Us | Follow Us

    http://arbunize.com/resume.html?utm_source=SlideShare&utm_medium=PPT&utm_campaign=Employers&utm_content=EmployersPPT-Logohttp://arbunize.com/brand/?utm_source=SlideShare&utm_medium=PPT&utm_campaign=Employers&utm_content=EmployersPPT-C2Ahttp://goo.gl/sEiD3chttp://www.slideshare.com/Arbunize