PERSONAL BRAND: SOPHIA TUPPER

STRAIGHT UP WITH A TWIST WHERE ART MEETS FASHION AND WHERE FASHION INSPIRES ART

Who am I? Who am I?

•Vancouverite

•Love and appreciation of art and design

•Creative

•Hardworking, dedicated

•Heart of gold

•Imaginative, Innovative

•Straight Up With a Twist: Where Art Meets Fashion and Where Fashion Inspires Art

•Engages in social media

• Humber Public Relations student

•Well traveled

Create a niche for myself within the industry that fulfills my needs and the needs of my employer and my clients

Maintain a blog and online presence that accurately resembles my personality

Goals

Measurable objective

Measurable Objectives

•Secure a well mentored internship in a cutting edge public relations agency while gaining maximum exposure to a range of clients

•Maintain and update my blog, “Straight Up With A Twist”, at least once a week with current pictures and critiques of art and fashion

•Make more contacts in the PR industry

•Increase my following on Twitter, stay in touch with the people I meet on LinkedIn

Situation AnalysisSTRENGTHS WEAKNENESSES OPPORTUNITIES THREATS

-Highly personable, socially/situational intuitive and broad contact list

-Lack of experience-Not current member of CPRS or IABC

-Strong connections with media relations for professional sports, close working relationships with artists and brokers-Join CRPS and IABC

-Possible misconceptions of lack of experience versus lack of ability

-Creative, fashionable

-Difficult to do or say something no one else has done or said

-Take advantage of volunteer opportunities-Continue to network

-Competitive Industry-Many fashion blogs exist, differentiating myself may be difficult

-Mastery in e-communications

- Difficult to keep up/stay updated

-Networking opportunities, easy to stay in touch

-Rapidly changing industry

Where art meets fashion and where fashion inspires art.

1.Find out whose interested2.How my audiences like to receive information3.Reaching those interested4.Reaching those interested withspecific channels

Driving my messagesStrategies and tactics:

Strategies and Tactics

•Increase my online presence

•Share content that reflects who I am and what I want my personal brand to be

•Maintain good relationships with my PR contacts and continue to network and meet new people

•Write more blogs, tweet more often

•Demonstrate that I have valid opinions and good writing skills in the blogs that I post

•Continue to volunteer in PR related jobs

You can reach me @:

MARCH 2010-AUGUST 2010: blog at least once a week, update my Twitter account, continue to volunteer, network and keep in touch with the people I meet

SEPTEMBER 2010 AND OCTOBER 2010: maintain my online presence by relating my posts and blogs to my internship and the things I am learning, experiencing and beginning to question

NOVEMBER 2010-FUTURE: ensure that my online presence reflects the person that I become through the development of my career

CRITICAL PATH

A big thank you to the smartest man in the world, Saul Colt:http://saulcolt.blogspot.com/