Performance Based B2B Social Media Marketing

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description

SociallyPosting.com offers one of the only social media marketing services that bases pricing on Pure Performance Metrics. Putting our money where our mouth is, SociallyPosting.com shares the risk of social media marketing campaigns with our clients. With Pure Performance Metrics, SociallyPosting.com ensures clients only pay for results! Each performance based price model is customized for the industry it serves, for example: • Cost Per Qualified Candidate (For Recruiting New Employees) • Cost Per Lead (For Lawyers; Personal Injury, DUI, Bankruptcy etc.) • Cost Per Call • Cost Per Action (Including Cost Per Sale) There are still anti-social companies out there that doubt the ability for Social Media channels to produce a healthy ROI. Sociallyposting.com takes the doubt out of the question of social media marketing returns. Social media marketing is by far, the most powerful method for creating business relationships by starting conversations with current and prospective customers who already have their hands up asking the business world to engage in a conversation. Social media recruiting, which reaches both passive and active candidates throughout the country who have the exact qualifications and a desire to work for the target company, has the highest return on investment of any recruiting method. With SociallyPosting.com, we bring the power of social media engagement to our clients' marketing and recruiting goals. SociallyPosting.com is headquartered in Glen Allen, VA. http://www.SociallyPosting.com

Transcript of Performance Based B2B Social Media Marketing

Page 1: Performance Based B2B Social Media Marketing
Page 2: Performance Based B2B Social Media Marketing

CHANNELS

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LINKEDIN STATS

• Over 300 million users, and 40% check it on a daily basis.

• 3 Million Business Pages.• Accounts for 64% of all visits from

Social Media sites to corporate websites.

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FORMULA FOR SUCCESS

• Create engaging compelling content .

• Target audience and tailor content to match interest of target audience.

• Publish, Promote and Distribute content to LinkedIn, Facebook, Twitter, Google+, YouTube, Blog,

• (Content = Conversations = Relationships) = ROI

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LINKEDIN AUTOMATION

• Automated LinkedIn Birthday, Work Anniversary, New Job, congratulations messages event messages.

• Group Discussion Monitor and respond.

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BUILDING LINKEDIN CONNECTIONS

• Connect to at least 20 new targeted connections per month

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SEO CONTENT IS KING

• Content creation distribution, publishing is half the battle to achieve search engine top page placements for the keywords associated with your company.

• Simply having a presence on social media sites is not enough. Google has made it clear that social media presence is not a ranking factor. Natural links built by good content is the key to SEO search engine rankings.

• The other half of the SEO battle is onsite website work.

• Blog Creation and Postings

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REPORTING & ENGAGEMENT

• Brand and Keyword Monitoring

• Review Monitoring

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EMAIL MARKETING

Still one of the strongest sources for referrals for most service companies and the least utilized. If you’re like most companies you realize that email marketing should be part of the mix but for some reason or another it never gets done.

Your best source of new business is your own database. We can leverage your current contacts and keep your name in front of them with interesting original and engaging content.

Sample Newsletter: http://bit.ly/1ps0kSD

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AUTOMATED SOCIAL MARKETING

• Automate tweets & Linkedin messages based on keyword activity.

• Worldwide or down to city level.

• Tweet Based on Keyword

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COLLABORATION

• Create engaging compelling content .

• Target audience and tailor content to match interest of target audience.

• Publish, Promote and Distribute content to LinkedIn, Facebook, Twitter, Google+, YouTube, Blog,

• (Content = Conversations = Relationships) = ROI

• Our approach is to collaborate with the person(s) responsible for social media within your company not replace your social media representative.

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DISTRIBUTION SEGMENTATION

• Content distribution is matched to both media channels and groups.

• In some cases pushing a message to the entire distribution group is appropriate. In most cases the content should only be pushed to those that would be interested and engaged by the targeted content.

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GROUP SEGMENTATION

• Segmentation of groups allows the creation and distribution by groups. In this case the Healthcare group can get very different content than the marketing groups.

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PRICE MODEL

• SociallyPosting.com offers one of the only social media marketing services that bases pricing on Pure Performance Metrics. Putting their money where our mouth is, SociallyPosting.com shares the risk of social media marketing campaigns with our clients. With Pure Performance Metrics, SociallyPosting.com ensures clients only pay for results!

• Each performance based price model is customized for the industry it serves, for example:

• Cost Per Qualified Candidate (For Recruiting New Employees)

• Cost Per Lead (For Lawyers; Personal Injury, DUI, Bankruptcy etc.)

• Cost Per Call

• Cost Per Action (Including Cost Per Sale)

• There are still anti-social companies out there that doubt the ability for Social Media channels to produce a healthy ROI. Sociallyposting.com takes the doubt out of the question of social media marketing returns.