No change strategy - stability strategies - corporate level strategies - Strategic management -...
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Transcript of No change strategy - stability strategies - corporate level strategies - Strategic management -...
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Manu Melwin JoyAssistant Professor
Ilahia School of Management Studies
Kerala, India.Phone – 9744551114
Mail – [email protected]
Stability strategies
Stability strategy is a
strategy in which the
organization retains its
present strategy at the
corporate level and
continues focusing on its
present products and
markets.
Examples of Stability strategiesSteel Authority of India has
adopted stability strategy
because of over capacity in steel
sector. Instead it has
concentrated on increasing
operational efficiency of its
various plants rather than going
for expansion. Others industries
are ‘heavy commercial vehicle’,
‘coal industry’.
Examples of Stability strategiesCigarette, liquor industries
fall in this category because
of strict control over
capacity expansion. Both
these industries require
license under the provisions
of Industries (Development
and regulations) Act, 1951.
No-Change Strategy
It is a conscious decision
to do nothing new. The
firm will continue with its
present business
definition.
No-Change Strategy
When a firm has a stable
internal and external
environment the firm will
continue with its present
strategy.