Strategic Alliance - Integration strategies

Corporate Level Strategies

Prepared By

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Manu Melwin JoyAssistant Professor

Ilahia School of Management Studies

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Integration strategies

Integration strategies

• It is done where the company attempts to widen the scope of its business definition in such a manner that it results in serving the same set of customers. The alternative technology of the business undergoes a change.

Integration strategies

• It is combing activities related to the present activity of a firm. Such a combination may be done through value chain. A value chain is a set of interrelated activity performed by an organization right from the procurement of basic raw materials down to the marketing of finished products to the ultimate customers.

Strategic Alliance

• A strategic alliance is a

cooperative arrangement

between two or more

organizations that does

not involve the creation

of a new entity.

Examples of Strategic Alliance

• In June 2011,Twitter

announced the formation of

a strategic alliance with

Yahoo! Japan. The alliance

involves relevant Tweets

appearing within various

functions offered by Yahoo!

Japan.