Mobile marketing - Manu Melwin Joy
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Transcript of Mobile marketing - Manu Melwin Joy
Mobile Marketing
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
Mobile Marketing
• Mobile marketing is
promotional activity designed
for delivery to cell phones,
smart phones and other
handheld devices, usually as a
component of a multi-channel
campaign.
Mobile Marketing• Mobile marketing is multi-channel
online marketing technique focused
at reaching a specific audience on
their smart phone, tablets, or any
other related devices through
websites, E mail, SMS and MMS,
social media or mobile applications.
Mobile Marketing
• Mobile marketing can
provide customers with
time and location sensitive,
personalized information
that promotes goods,
services and ideas.
Mobile Marketing• In a more theoretical manner,
academic Andreas Kaplan defines
mobile marketing as "any marketing
activity conducted through a
ubiquitous network to which
consumers are constantly connected
using a personal mobile device".
Mobile Marketing
• The Kelsey Group, a marketing
research company, predicted
that the mobile advertising
industry would grow from to
$3.1 billion in 2013, up from
$160 million in 2008.
Mobile Marketing
• The firm also predicts that
mobile search marketing will
account for 73% of mobile
marketing by 2013, up from 24%
in 2008, and that SMS-based
campaigns would shrink to 9%,
down from 63% in 2008.
Mobile Marketing Channels
• Location-based service (LBS),
which involves detecting the
area the user is connecting
from (geolocation) and
sending marketing messages
for businesses in that area.
Mobile Marketing Channels
• Augmented reality mobile
campaigns, which overlay
the user's phone display
with location-specific
information about
businesses and products.
Mobile Marketing Channels
• 2D barcodes, which are
barcodes that scan vertically as
well as horizontally to include
much more information. A
mobile user can scan barcodes in
the environment to access
associated information.
Mobile Marketing Channels
• GPS messaging, which
involves location-specific
messages that the user
picks up when he comes
into range.