Media Moments Credentials 2010

Media Moments PR ! Communications ! Consulting

Powering Brands with Media Moments


About Us


About Us

Media Moments is a dynamic Public Relations company which believes in unique ideation, strategic business insight, in-depth media intelligence and global approach towards building a robust corporate communication strategy for its Brands.


Our Essence


Our Essence

Listen & Understand Ideate & Conceptualize Communicate & Build


“I listen to you to Understand you well, I need to know you to service you well”

Listen & Understand:


“A plan is dull without creative ideas, An idea is dead without detailed planning”

Ideate & Conceptualize:


“An effective Communication executes the idea to BUILD the Brand identity & achieve Objectives”

Communicate & Build:


Case Studies


“Weaving together an optimistic image that is synonymous with style and quality”

Fashion, Luxury & Lifestyle:


ESPR

IT

Objective: Position Esprit as an International, youthful, smart, affordable luxury brand with emphasis on the brands 12 product lines women’s wear, men’s wear, kid’s wear, edc, shoes and accessories

PR Strategy & Plan: Position Esprit as a thought leader in the International fashion scene through business stories and interactions with CEO, COO and Chairman

Facilitate international campaigns like Big Bang that reaches 4 million people in the world, organise fashion classes with actress Sonam Kapoor highlighting pro-active social & fashion initiatives

Case Studies


ESPR

IT

Case Studies

Achievements:

•  Esprit listed in “Top 100 most valuable brands” in 2010

•  The brand is perceived as a brand with the most contemporary collection

•  Increase in sourcing for magazines, TV shows and celebrity wardrobe preference by

Powering Brands with Media Moments Case Studies

Objective: Myntra.com in the beginning of 2011 moved from their positioning of personalized jerseys and gifts to a Fashion and Lifestyle ecommerce player

PR Strategy & Plan: Media Moments established Myntra ‘s Lifestyle and Fashion ecommerce business through:

•  Corporate / Business stories, aggressive spokesperson profiling, industry stories and investment news

•  World Cup PR Campaign involving Top 150 Bollywood stars, influencers and senior media who were gifted personalized World Cup jerseys to create positive word of mouth

•  Positioning Myntra as market leader with all industry stories on brand campaigns, spokesperson’s vision and pioneering in best practices in e-commerce

Achievement: In less than a year post the launch of Myntra.com, it became the second biggest online retailer in the country M

yntr

a.co

m


“Framing a brand connection with quality product”

Consumer Goods & Retail:


Van

Heu

sen

Objective: Reposition Van Heusen from a wholesale-led Men’s formal shirt brand into premium, retail-led lifestyle brand for men, women and youth

PR Strategy & Plan: Media Moments organised campaigns and events like: •  Brand Ambassador Launches/Promotions - V Dot with John Abraham, VH Women with Nargis Fakhri VH Woman, VH India Men's Fashion Week

•  Exclusive properties for VH - Behind the scenes exclusive footage of the Advertisement shoot shared with key TV channels; Special Preview of the new season to Fashion writers

Achievements: Van Heusen is today the country’s Number 1 lifestyle brand and the first choice of corporate wear

Case Studies


Pres

tige

Ret

ail

Objective: Position Prestige Group’s property – Forum Value Mall as a family and community destination for shopping that offers you a wholesome experience

PR Strategy & Plan: Create unique and innovative campaigns like: -  RIP Campaign which has now become a property of Forum Value Mall - Tarla Dalal cooking session -  My Lovely Mom Fashion Show

•  Articles in major mainlines and financials to project the “value shopping” format that the mall portrays

Achievement: Forum Value Mall became the ‘value’ shopping destination of the city

Case Studies


“Creating an image associated with reliability, comfort and most essentially unmatched services”

Travel, Leisure & Hospitality:


Mov

enpi

ck

Objective: •  To successfully launch Movenpick Hotels & Spa in Bangalore

•  Position it as the most “preferred brand” for business travellers in Bangalore

•  To be seen as the first choice for fine dining in the city

PR Strategy & Plan: •  Business interactions with the CEO of the Hotel Group on the expansion in India

•  Articles profiling the hotel in leading business, F&B, Travel & lifestyle publications

Case Studies


PR Strategy & Plan: •  Reviews, events with influencers to create silent ambassadors

Achievements: •  A niche has been created among Movenpick Hotel & Spa

customers in the travel, F&B and entertainment space

•  Increasing visibility has led to continuous and steady customer base

Mov

enpi

ck

Case Studies


F Ba

r &

Kit

chen

Objective: Successfully re-launch F-Bar & Kitchen in Bangalore

PR Strategy & Plan: •  Create events that would bring out the entertainment quotient such as fashion and music that is synonymous with the brand

•  Launched the property with a glam fashion show by Rocky S with the biggest models in the country walking the ramp and chief guest Anil Kumble

Achievement: F Bar & Kitchen became the most sought-after, niche club in the city

Case Studies


Beauty & Style


b: b

lunt

Objective: Launch and establish b:blunt - Salon Academy and Blowout bar in Bangalore

PR Strategy & Plan : •  Position the Academy, Salon, Spa and the Blowout Bar as separate entities

•  Highlight Academy by profiling spokesperson and conducting beauty and training workshops

•  Conduct FAM trips, invite celebrities to experience a spa & salon day out with media to capture the ‘fun’ element

Achievements: b:blunt is one of the most premier salons and hair academy’s in Bangalore

Case Studies


“Formulating an association with trust and consistence”

Banking, Financial services & Insurance


Objective: Introduce and establish Angel Prime as a unique “incubator” that plans to launch multiple start-up companies

PR Strategy & Plan: •  Profile client as a technology innovator and thought leader in Entrepreneurship

•  Profile company in business media: ET -Starting up, Economic Time, Times of India, Hindu Business Line etc

Achievements: •  Spokesperson seen as leading technologists and business leaders in their specific areas of expertise

•  The company has currently successfully incubated more than 2 companies post their launch in October

Ang

el P

rim

e

Case Studies


Our Services


Corporate Communications

Media Training and Relations

Ideation

Editorial Services

Event Management & Promotions

Crisis Management

Media Monitoring Our Services


New Age PR Services


Social Media

Digital PR

Media Intelligence

Newsroom

New Age PR Services


Our Network


Delhi/ NCR

Kolkata

Chennai Bangalore

Hyderabad

Mumbai Pune

Chandigarh

Goa

Lucknow

Coimbatore Kochi

Jaipur

Ahmedabad

We have a strong national presence with offices and affiliates in more than 50 cities/ towns in the country

Our Network


Our Team


Creative Consultants

Domain Experts

Media Specialists

Content Managers

Connectors

Online Geeks

Our Team Our Team brings together expertise from across domains and functions


Contact Us [email protected]


Thank You!

Media Moments Credentials 2010

Marketing

Transcript of Media Moments Credentials 2010