Credentials Presentation

Via Media Health

India’s Largest Integrated Healthcare Communication

Company

13 years I 250+ years of cumulative experience|05 regional offices I 100+ people|100+ clients I 500+ projects

Growing Need for Specialist Healthcare Communications Companies – Varied Skill sets

EVENTS

Health care Advertising Health care Content

Government & Regulatory

KOL Management Healthcare Events Healthcare PR

Health care Research

Healthcare Digital

Growing Need for Specialist Healthcare Communications Companies – In-Depth Understanding

Management of Multiple stakeholders in the Indian Healthcare Ecosystem needs an understanding of Local flavors & Engagement to deliver desired Results.

Healthcare Ecosystem

Via Media Health well positioned to Exploit the Opportunity - Experience

Healthcare PR

KOL Management

Media Advocacy - HEAL

KOL Advocacy- Advisory

Board

Healthcare Events - CMEs

Medico Marketing

Nutritionist Services

Nutritionist Events -

CNEs

Nutritionists’ Property - NR

Medical Endorsement &

Partnerships

Health Campaigns &

Properties - DBF

Y: 2001-03

T : 03

Y: 2003-05

T: 20

Y: 2005-07

T: 35

Y: 2007- 09

T: 80

Y: 2009-11

T: 80 + Project team

Y: 2011 -13

T: 80 + Project Team

Y: 2013 -15

Doctors’ Property- DR

Digital Media in Healthcare

Health Proprieties and health

specific tools

Via Media Health Journey (Oldest in Healthcare with more than 500 Projects)

Via Media Health well positioned to Exploit the Opportunity – Clients

1-2 yrs

2-3 yrs

3-5 yrs

5-8 yrs

>8 yrs

•GSKCH •PepsiCo •Metro Hospital

•Reckitt Benkiser •Medtronics •Merck •GSK Pharma •Sanofi •Ranbaxy OTC

•P&G •Glenmark •Cipla •HUL •Bourn Hall •Ranbaxy Pharma •Pigeon •Danone •Stryker

•Marico •TetraPak •Britannia •Abbott •GAIN •Fortis Escorts •Sir Ganga Ram Hospital

•Kellogg’s •Dabur •Unicef •WHO •Eureka Forbes •Centre for Sight

Tenure

Via Media Health well positioned to Exploit the Opportunity – Services

Health Communication Advisory & KOL Management Alliances & Partnerships

• Health Care PR

• Media Integrations

• Channel Marketing

• Surveys & Findings

Integrated Campaigns Healthcare Digital

•360 Integrated Campaigns

• Mass Media &

Ground Activations

•Clearances & Approvals •Policy Influencing • Advisory Board Management • Guidelines •Brand Claims •Influencer Programs • Seminars

•Central & State Govt. •Civic bodies •Development Organization •Medical Bodies •Health Centres • Brand Endorsements by Medical Body & Experts

Healthcare Content

•Content Creation

• Content Curation

•Health Writers Platform

• Research & Studies

• Owned Digital Platforms • Digital Content • Healthcare Social Media • Online Reputation Management • Influencer engagement

1 2 3

4 5 6

Brand’s Solution to Consumer’s Need

Health Communication Advisory & KOL Management Alliances & Partnerships

• Health Care PR

• Media Integrations

• Channel Marketing

• Surveys & Findings

Integrated Campaigns Healthcare Digital

•360 Integrated Campaigns

• Mass Media &

Ground Activations

•Clearances & Approvals •Policy Influencing • Advisory Board Management • Guidelines •Brand Claims •Influencer Programs • Seminars

•Central & State Govt. •Civic bodies •Development Organization •Medical Bodies •Health Centres • Brand Endorsements by Medical Body & Experts

Healthcare Content

•Content Creation

• Content Curation

•Health Writers Platform

• Research & Studies

• Owned Digital Platforms • Digital Content • Healthcare Social Media • Online Reputation Management • Influencer engagement

1 2 3

4 5 6

Via Media Health – Key Services

Some Interesting Work

SOME OF OUR WORK

Milk Boiling Habits Study

3000 Respondents

Women

Top 10 Cities

Exam Preparation

Practices Study

625 Respondents

Parents

Delhi, Mumbai, Bangalore,

Chennai, Kolkata

Kitchen Cleanliness, Hygiene and

Infection Study

500 Respondents

Women

Delhi, Mumbai, Bangalore,

Chennai

Child Health, Intelligence & Performance

Study

500 Respondents

Parents

Delhi, Mumbai, Chennai, Kolkata

INDIA POLD Study

900 Families

Diabetic Family

Delhi, Mumbai, Bangalore

School Canteen Study

200 Schools

Canteen owners

Delhi

Nutritionists Awareness Study

1000 Respondents

Nutritionists

Across India

VEDNA Study

600 Respondents

Cardiologists

8 metros

MILK BOILING HABITS STUDY

EXAM PREPARATION PRACTICES STUDY

CHILD HEALTH ITELLIGENCE & PERFORMANCE (CHIP) STUDY

Health Communication Advisory & KOL Management Alliances & Partnerships

• Health Care PR

• Media Integrations

• Channel Marketing

• Surveys & Findings

Integrated Campaigns Healthcare Digital

•360 Integrated Campaigns

• Mass Media &

Ground Activations

•Clearances & Approvals •Policy Influencing • Advisory Board Management • Guidelines •Brand Claims •Influencer Programs • Seminars

•Central & State Govt. •Civic bodies •Development Organization •Medical Bodies •Health Centres • Brand Endorsements by Medical Body & Experts

Healthcare Content

•Content Creation

• Content Curation

•Health Writers Platform

• Research & Studies

• Owned Digital Platforms • Digital Content • Healthcare Social Media • Online Reputation Management • Influencer engagement

1 2 3

4 5 6

Via Media Health – Key Services

Some Interesting Work

• Building, maintaining and leveraging relationships with stakeholders of the health industry • Bringing together relevant stakeholders on one platform for programmes/ campaigns on a variety of health subjects like diabetes awareness, improving nutrition status of school children, clinical studies on heart health to name a few.

Some Interesting Work

• Dedicated Advisory Board formation by engaging experts on the subject for brands.

• Creating interactive and innovative detailers for doctors to help them understand and experience the product/ service better.

• Conducted highest number of individual CMEs, CNEs, seminars, webinars as a platform for educating and building capacity of target HCPs.

• As an extension, also help MNC brands to get adequate placement in pharmacies and hospital kitchens.

• Field force of 100 + MR for conducting activations for brands.

Health Communication Advisory & KOL Management Alliances & Partnerships

• Health Care PR

• Media Integrations

• Channel Marketing

• Surveys & Findings

Integrated Campaigns Healthcare Digital

•360 Integrated Campaigns

• Mass Media &

Ground Activations

•Clearances & Approvals •Policy Influencing • Advisory Board Management • Guidelines •Brand Claims •Influencer Programs • Seminars

•Central & State Govt. •Civic bodies •Development Organization •Medical Bodies •Health Centres • Brand Endorsements by Medical Body & Experts

Healthcare Content

•Content Creation

• Content Curation

•Health Writers Platform

• Research & Studies

• Owned Digital Platforms • Digital Content • Healthcare Social Media • Online Reputation Management • Influencer engagement

1 2 3

4 5 6

Via Media Health – Key Services

Some Interesting Work

Various ministries of the government have lent their support to our programmes and campaigns on many health issues

Health Communication Advisory & KOL Management Alliances & Partnerships

• Health Care PR

• Media Integrations

• Channel Marketing

• Surveys & Findings

Integrated Campaigns Healthcare Digital

•360 Integrated Campaigns

• Mass Media &

Ground Activations

•Clearances & Approvals •Policy Influencing • Advisory Board Management • Guidelines •Brand Claims •Influencer Programs • Seminars

•Central & State Govt. •Civic bodies •Development Organization •Medical Bodies •Health Centres • Brand Endorsements by Medical Body & Experts

Healthcare Content

•Content Creation

• Content Curation

•Health Writers Platform

• Research & Studies

• Owned Digital Platforms • Digital Content • Healthcare Social Media • Online Reputation Management • Influencer engagement

1 2 3

4 5 6

Via Media Health – Key Services

Integrated Campaign Case study – Sanofi Diabetes Blue Fortnight

Objective: Position Biocon Cardiology Division as a serious player in the heart health space and help it get increased attention and recognition from the doctors.

Strategy: • Purple cow strategy. Talk something new. Identify and own an

uncharted territory – Heart Disease in Women. • Convert it into a doctor-centric-campaign – Queen of Heart

Activities and Scale: • Context Setting Survey – VEDNA (500 doctors) • Contextual PR – Pan India; 300+ clippings; 50K+ scm coverage • MICE for Doctors – 180+ KOLs from across India • Full page advertorial in ‘The Times of India – All Editions’ • Free Doctor Consultation – SMS Activity • Queen of Heart Express – 50 cities; 200 points; 50K+ people • Doctors Talk at Corporate Houses and Housing Societies – 50+ • Physician Certification Programme – ~ 2000 general physicians • Digital Promotion – Website, Twitter, Facebook, Youtube

Result: • Engaged 20 cardiologists, 200 consulting physicians and 2000 general

physicians. • Prescription has risen by 23%.

Integrated Campaign Case study – Biocon Queen of Heart

Health Communication Advisory & KOL Management Alliances & Partnerships

• Health Care PR

• Media Integrations

• Channel Marketing

• Surveys & Findings

Integrated Campaigns Healthcare Digital

•360 Integrated Campaigns

• Mass Media &

Ground Activations

•Clearances & Approvals •Policy Influencing • Advisory Board Management • Guidelines •Brand Claims •Influencer Programs • Seminars

•Central & State Govt. •Civic bodies •Development Organization •Medical Bodies •Health Centres • Brand Endorsements by Medical Body & Experts

Healthcare Content

•Content Creation

• Content Curation

•Health Writers Platform

• Research & Studies

• Owned Digital Platforms • Digital Content • Healthcare Social Media • Online Reputation Management • Influencer engagement

1 2 3

4 5 6

Via Media Health – Key Services

India’s Largest HealthCare Content Team

Medical & Dental Doctors Wellness & Nutrition Experts

Naturopath & Pharmacology Experts Seasoned Health Journalists

In-house based Editorial Team for curated content based in Top 4 metros to

provide content with local flavour

180+ Health Journalist & 25+ Health Editors on the largest platform HEAL

55+ Doctor Writers

21+ Food + Nutrition Writers

15+ Lifestyle & Wellness Writers

11+ Medical Content Writers

11+ Health Bloggers

Huge bandwidth to produce specific tailor-made content in all domain's of healthcare across 15 super

specialties as there are 250+ KOLs in our network

Health Communication Advisory & KOL Management Alliances & Partnerships

• Health Care PR

• Media Integrations

• Channel Marketing

• Surveys & Findings

Integrated Campaigns Healthcare Digital

•360 Integrated Campaigns

• Mass Media &

Ground Activations

•Clearances & Approvals •Policy Influencing • Advisory Board Management • Guidelines •Brand Claims •Influencer Programs • Seminars

•Central & State Govt. •Civic bodies •Development Organization •Medical Bodies •Health Centres • Brand Endorsements by Medical Body & Experts

Healthcare Content

•Content Creation

• Content Curation

•Health Writers Platform

• Research & Studies

• Owned Digital Platforms • Digital Content • Healthcare Social Media • Online Reputation Management • Influencer engagement

1 2 3

4 5 6

Via Media Health – Key Services

Owned Digital Platforms

DoctorsRepublic.com

• A specialised platform exclusively for doctors to connect, network and share knowledge.

• With 35000+ doctors as members, widely used to carry out surveys and targeted communication.

NutritionistsRepublic.com

• Bringing dieticians and nutritionists under one roof to facilitate free flow and share of ideas and issues.

• Surveys, panel discussions, contests, job opportunities, new trends are often undertaken and deliberated upon on the platform by 13500+ nutritionist members.

VIA IQ+

• As per an estimate reported in Forbes*, top 20 drug makers in India spend about $600 million a year on only freebies for doctors and this amount is increasing exponentially.

• We present a well thought out alternate integrated – technology based promotional strategy to help pharma companies reach out to doctors and doctors to their patients which is highly effective.

Reach & Presence

Central & State Govt.,

Development Organisations

Medical & Nutrition

Bodies

Regulatory Bodies

Medical & Nutrition Experts

Customers

Health Writers

Patients

Health Influencers

People

• 05 regional offices

• 08 associate offices

Thank You

Health PR & Advocacy

Brand Claims & Credentialling

Medico-Marketing

Capacity Building KOL Advocacy Brand Endorsements

A Health Marketing Communication Organisation

Scientific Content

Digital Communication

Offline/ Online Expert Consultation

Government Relations

Integrated Campaigns

We are a 13 year OLD group with the zeal of a 3 year YOUNG!

Social Marketing & Communications