Barbarossa media credentials

BARBAROSSA.media

W H AT I S C O N T E N T M A R K E T I N G ?

WE ARE | CONTENT FIRST

Content marketing is a strategic marketing approach

focused on creating and distributing valuable,

relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

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WHAT DOES THAT MEAN FOR YOU?

1. Dynamic on-site content. 2. Higher search engine visibility. 3. Higher domain authority. 4. More referral traffic. 5. More social traffic (and followers). 6. More conversions. 7. Improved brand reputation. 8. Tighter customer / reader relationships. 9. Fitting for any brand. 10. Decreased marketing costs and compound value.

BENEFITS | CONTENT MARKETING

THE | STATS www.aberdeen.com / www.forbes.com / blog.hubspot.com / www.dragonsearch.com

TRAFFIC

Companies that blog have 55%

more visitors, 97% more inbound links

& 434% more indexed pages.

CONVERSIONS

Conversion rates are 5,8x higher for

content marketing adopters than non-

adopters.

STRATEGY

88% of B2B & 76% of B2C marketers

use content marketing, yet only about a third have

a documented content strategy.

ROI

Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.

LEADS

85% of B2B marketers have identified lead

quality as being a higher priority

than even sales.

strategyproductiondistribution

MEDIUM

We’ll learn what to say and the most effective format in which to say it, utilising the full potential of

the web’s of rich media executions. Each medium will carry your

message in its own unique way.

CHANNEL

We place your content where your customers are, finding a platform best suited to their needs. Be it in

their inbox, news feeds or reading lists. Every channel has its place in

the content spectrum.

AUDIENCE

We work closely with your marketing and sales teams to

identify your ideal audience and where to effectively reach them by developing rich user personas and implementing granular behavioural

segmentation.

STRATEGY | DYNAMIC CONTENT

PRODUCTION | EXECUTION

CREATE

We choose the best creators suited to your niche. Making sure that the editorial/media is

produced to the highest standards of publishing.

• Editorial & Multimedia. • Audio, Video and Animations. • Bespoke curated content.

DEVELOP

We have the production expertise to build the most effective

platform for your content by employing

best practice methodologies.

• Microsites & branded blogs. • 360° video & live-streaming. • UGC & LMS systems. • Native iOS, Android Platforms.

DESIGN

We believe that form follows function. Our

design not only looks the part but is created with

your content strategy at its heart.

• Mobile first methodology. • Content-orientated architecture. • User centric (UX) design.

DISTRIBUTION | FINDING THE AUDIENCE

NATIVE

We leverage our relationships with publishers to get the best

rates in the business. Our understanding of publishing best practices allows us to

create the highest caliber of content.

SOCIAL

Content strategy allows you to unlock the full potential of your social media efforts. With great content at your disposal, your posts will be

far more substantial.

EMAIL

Building a subscriber database is our number one priority -

and the most important measure of success. We

employ up to date UX thinking to optimise the conversion rate

of user signups.

Great platforms need great content.

A CASE STUDY | WELLNESS WAREHOUSE

A branded blog increased traffic to the e-commerce platform by 55%.

With product content hubs they were able to help more users find the specific items they were searching for.

Search and Social referral traffic doubled.

Conversion rates increase from 1.77% to 4.68% - global industry average at the time was 2.83%.

Automated messaging (cart abandonment mailers, post-sale promo mailers & article suggestions) increased overall return traffic by 31%.

http://www.wellnesswarehouse.com/articles/

BRANDS | WE’VE WORKED WITH

CORE | FOUNDING TEAM

HENDRI LATEGAN (CEO)having been involved in taking two

digital agencies from less than 5 to 30+ employees as the Commercial Manager

and COO respectively, Hendri has a unique understanding of what is

required to build a business. He has most recently headed up a leading web

development agency as the CEO, working with some of the biggest

retailers in Africa. Hendri's passionate about technology and strives to grow the

digital landscape in South Africa.

KYLE HAUPTFLEISCH (CMO)has over a decade of management

experience in various sectors. Kyle has helped grow numerous award winning websites, sat on the Publisher Council of South Africa and has assisted the IAB in creating industry guidelines for Native

Advertising. He is commercially minded and focused on strategy. Obsessed with being effective, Kyle strives to improve anything around him. He loves digital

and is optimistic about its future, despite current challenges.

RONAN STEYN (CSO)

has over 6 years experience creating content for the web. Formerly a

journalist and video strategist for a suite of tech publications, Ronan's also

worked as a video producer for online education content. He is an experienced

cinematographer, editor and photographer and holds a Masters in Screenwriting. Ronan loves exploring the strategic opportunities inherent in

multimedia content production.

Be part of why we love the internet.

Barbarossa media credentials

Marketing

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