Credentials

Established in 1998 Media Set pioneered Russian digital media advertising landscape and has been an authorized partner of Yandex, Google, Mail.ru, Begun, AdRiver, DoubleClick, Marin Software, Media Math and other major players both locally and globally. Formerly a part of Video International Group and WPP’s Group M, now it’s an independent agency with 40 employees that delivers integrated media services in digital environment.

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MediaSet

PLANNINGMEDIA CAMPAIGNSMANAGEMENT

ANALYTICS PAID SEARCH OPTIMIZATION

REAL TIME MEDIA

Some of our clients in the past 3 years

Strategic InsightClient’s business KPI’s

Fundamentals

Media & Audience InsightPlanningBuyingAnalytics & measurement

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Technology InsightOptimizationData managementProgrammatic buying

FundamentalsHowever bright the idea implementation is often the key to success.

Based on a deep understanding of media consumption and audience behaviour Media Set delivers content to the right people at the right time.

We believe that the future of media and advertising lies within communicating to target audiences in the most indivudual way possible ensuring each potential customer’s needs are understood and they are offered only something very relevant. Having this in mind we always keep an eye on the latest technological developments in digital marketing to ensure our clients are provided with all tools that are shaping the industry both short and long-term.

This allows us to carefully explore client’s business objectives and crucial KPI’s elaborating a strategy able to deliver the desired result via means of performance marketing.

The resulting media mix includes planning, buying and measuring actions across all digital channels: banners, paid search, special projects, video, mobile, leads, RTB, etc.

CEO

Social Media Buying & Planning Client Service

Business Development

Technologies

MediaSet Team

Analytics ContextTatiana Goloborodko Elena Elutina Julia Barysheva Svetlana Kuznetsova Natalia Deltsova Igor Lapshin

Anna Kolesnikova Nikolay Bulanov

Julia BaryshevaBuying Director

— Display— Creative optimization— Video, rich media, mobile— Special Projects— Publishers & sales houses realtions

Buying

Svetlana KuznetsovaClient service director

— Account Management— Coordination of the work of the Departments— Documentation— Project management

Client Service

Elena ElutinaSMM Director

— Brand social media activities audit— Development of SM-strategy— Applications, contests and other activities in social networks— Content production— Groups and communities management and moderation— SM-advertising and promotion

Social Media

Tatiana GoloborodkoTechologies director

— Agency Trading Desk— Demand Side Platforms— Real Time Bidding— Data Management— Paid Search technological solutions

Technologies

Natalia DeltsovaAnalytics Director

— Competitive market analysis— Trends, milestones and benchmarks— Metrics— Audiences— Prices

Analytics

Igor LapshinPaid search Director

— Planning & buying— Optimization— Yandex, Google & Begun realtions— Analysis & post-campaign audit

Paid search

Media Set is an affiliated partner of

Advantages

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A small pool of big clients

A personal attitude to every client. Simplified document turnover

A TOP-10 digital agency

We aren’t tied with cross-media buying guidelines of big advertising behemoths and don’t process TV deals assistance.

Instead we develop strategies and buy inventory limited to and essential for meeting client’s goals.

One of Russia’s oldest digital agencies. Long term relationships with key subcontractors and market players.

Profound knowledge of the market dynamics and trends in long term.

Practices

Lamoda has been one of the leaders of Russia’sfast growing e-commerce market.

We have been working with Lamoda since early 2011 ensuring annual strategical goals in terms of sales are met via paid searchand display campaigns.

Key perfromance indicators for Lamoda include Cost Per Clickand Cost Per Purchase so that our primary efforts have beenconcentrated on securing enough traffic to Lamoda’s web pagesprovided it results in good level of purchases and average purchase amount on site.

Practices

VTB24 is one of Russia’s biggest retail banks and a flagman brand for the Russian economy in general.

We have been managing the bank’s digital activities since 2010 and have recently confirmed partnership till end of 2014.

Ensuring the bank meets its goals as for issuing bank cards, giving credits as well as attracting deposits and investments we have been managing its digital activites across all channels: display, paid search, RTB, special projects, SEO, etc.

Practices

Media Set has been working with The Russian Olympic Committee Sochi 2014 since 2011. Managing communications via digital channels such as display,paid search, video, etc. we have always met performance goalsset by the client.This can be illustrated with a campaign aimed at attracting several thousand volunteers to work during the Games in Sochi in 2014.Through instuments like special projects on Russia’s biggest web-portals, viral videos and branded games in social media together with paid search and lead generation we ensured the number of online applicants to the position exceeded the necessary minimum during 5 weeks instead of 10 as it had been planned by the client.

Thank you

105005, Moscow, Russia, Radio street, 24, Yauza Tower 2tel. +7 (495) 580 78 01www.media-set.ruFacebook.com/MediaSet.Moscow