Clever Media Updated Credentials 2014
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Transcript of Clever Media Updated Credentials 2014
COMPANY CREDENTIALS
www.YouAreClever.com CleverMediaPR CleverMediaPR 1
YouAreClever
CONTENT
ABOUT US
OUR OFFERINGS
OUR CLIENTS
OUR IMPACT: CASE STUDIES
OUR ASSURANCE
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WHAT IS CLEVER? CLEVER MEDIA
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WHO WE ARE
ABOUT US
We are an advertising agency specialized in digital strategies. We develop integrated marketing plans designed to connect you to your audience, in all communication channels.
We help grow your company through lead generating strategies and creative advertising tactics. We engage and interact with existing and potential clients achieving customer loyalty and Brand Equity.
We work 24/7 to provide you and your clients the service you deserve. For this reason, we maintain an exclusive portfolio assuring you achieve your goals.
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WHAT WE LIVE AND BREATH BY
ABOUT US
MIS
SIO
N
Develop efficient marketing strategies for our clients
Provide the best customer service with availability 24/7
Be an accessible agency for the market
Advance the advertising industry in PR through innovation, creativity and results.
OB
JEV
TIC
ES
Implement strategies that will result clients’ growth and attainment of goals.
Execute creative and efficient tactics to increase brand equity
Generate leads and convert them into clients
Interact and engage with the target market to establish long term relationships and brand loyalty
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THE CLEVEREST SERVICE
OUR OFFERINGS
•Market research metrics
•Market trend analysis
•Innovative and creative approach
•Increased brand equity
•Consumer loyalty
•Evaluation of audience and target market
•Customized strategies and solutions
Marketing Strategies
Brand Management
Market Research
Lead Generation •Lead identification
and management
•Lead conversion to clients
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OUR CLEVER SERVICES IN DETAIL BRAND MANAGEMENT: Augment visibility in traditional channels to generate leads. Develop brand equity through a well rounded marketing strategy and plan, from traditional to promotions to online resulting in increased client base and therefore, revenues.
MARKETING STRATEGIES: Develop a tone for the company brand through traditional and online channels. Engage and interact with target market to increase brand equity, capture leads, and increase client base. We develop media plan and manage your advertising purchases, from newspapers to billboards to online.
SOCIAL MEDIA MANAGEMENT: Generating value added content to engage users and increase brand awareness. Assuring Facebook page is consistent with brand image and marketing plan.
GOOGLE ADWORDS & ANALYTICS: Development of Google adword campaigns with strong keywords that drive audience to website or Facebook page.
CONSUMER INSIGHT AND METRICS: Use analytics to track and measure progress in social media channels. Research content and comments posted by user to increase knowledge of consumers and their interest.
E-MAIL MARKETING: Development of communications strategy, creation of mail artworks and delivery to up to 30,000 e-mail leads.
GRAPHIC & WEB DESIGN: Sometimes all you need is some help with a project. We have experienced graphic designers on board that can create your website, logo and new business needs as well as print ads, billboards, and others. You name it, we do it.
OUR OFFERINGS
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OUR CLIENTS: B2B
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OUR CLIENTS: B2C
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OUR CLIENTS: NICHE MARKETS
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OUR CLIENTS: SOCIAL ENTERPRISE
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OUR IMPACT: CASE STUDIES WHY YOU ARE CLEVER
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OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA
PUERTO RICO INFORMATION TECHNOLOGY CLUSTER
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PR IT CLUSTER FACEBOOK PAGE
Engaging the audience is key. Images increase user actions by 48%.
Immediate growth occurs once an account becomes active.
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OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA
Period from October 28, 2013 to February 14, 2014 Facebook Like Ads ran from December 5-11, 2013, previous to holiday vacations
249
819 891
988
0
200
400
600
800
1000
1200
Oct 28- Nov 27 Nov 28- Dec 27 Dec 28- Jan 27 Jan 28- Feb 14
Likes
229% 9%
11%
PR IT CLUSTER FACEBOOK PAGE
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OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA
739 Likes 297%
In 3 months, 140,000+ people visited the page
103,000+ people saw messages posts
12,600+ (Unique) clicked on posts
Period from October 28, 2013 to February 14, 2014 Facebook Like Ads ran from December 5-11, 2013, previous to holiday vacations
People
Talking
aboutThis28-Oct 10
19-Feb-14 214TotalGrowth 204
2040%
Weekly
TotalReach659
2,8912232
339%
Overall the page gained 739 Likes, 297% growth
TWITTER: PR IT CLUSTER
With increased interactions in the last month, the audience grew 107% for a
total 377% in 3 months
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OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA
Followers Growth
Oct 28- Nov 27 43
Nov 28- Dec 27 56 30%
Dec 28- Jan 27 99 77%
Jan 28- Feb 14 205 107%
Period from October 28, 2013 to February 14, 2014
377% 162
Followers
PR IT CLUSTER LINKED IN PAGE
Build credibility and communicate PR IT Cluster’s role as an industry leader
Engaging news and content
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OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA
7.13% Engagement 5.13% Engagement
LINKEDIN: PR IT CLUSTER
Generated leads and achieved direct ticket sales
Approach from potential sponsors & Media Coverage interest
Approach from potential sponsors & Media Coverage interest
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OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA
Period from October 28, 2013 to February 14, 2014
Members
28-Oct 33019-Feb-14 537
TotalGrowth 20763%
CIO & IT LEADERSHIP CONFERENCE
Live Coverage during the Conference: Announcement of each Panel and attendees Quotes and PhotosLive coverage via Twitter: Tags of Sponsors & Panelists via Facebook Mentions of influential attendees such as
@GianGonz, @prbiPR, etc.
Establishment of #PRisIT to increase SEO
Contest #PRisIT 62 people present at the event participated,
excluding companies, government and media
400+ comments, mentions, and retweets in 6 hours Winner composed over 20 original tweets and
40+ retweets
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OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA
IN 3 MONTHS, PR IT CLUSTER ACHIEVED
the 1st CIO & IT Leadership Conference, an unprecedented event for top-level execs in the industry, exceeding sponsorships & ticket revenues
103k+ views on Facebook, 12.6K+ were unique
205 followers on Twitter and direct mentions from prominent government officers, private sector leaders and most newspaper media channels
299 Linkedin Page followers with approximately 1,000 views daily
the ability to gather insights & direct email access to 537 Linkedin Group Members
Minimum $205 ad spend reaching 52K+ people and receiving
878 direct interactions
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OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA
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OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA
MONEYHOUSE PUERTO RICO
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MONEYHOUSE FACEBOOK PAGE
OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA
CLICK HERE
TO ENTER
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MONEYHOUSE FACEBOOK PAGE
OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA
Engaging CONTENT & 24/7 SERVICE
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MONEYHOUSE: FACEBOOK TO PRINT
OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA
¼ Page Full Color Regional Newspapers
¼ Page Full Color Regional Newspapers
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MONEYHOUSE FACEBOOK CONTEST
OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA
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FACEBOOK: MONEYHOUSE
OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA
In the first 2 months, Moneyhouse Facebook Page lIkes increased 3,095 (29% ) and Engagment increased 1,518%
In May 2013, the page had 5k Likes. Today, it has 30k+ Likes (500% )
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MONEYHOUSE TWITTER &YOUTUBE
CLICK HERE
TO ENTER
CLICK HERE
TO ENTER
OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA
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GOOGLE ADS: MONEYHOUSE
OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA
In 3 weeks, 3,316 Impressions & 554 Clicks
Search Ad Display Ad In Stream Ad (Play before videos)
40% VISITS
62% UNIQUE VISITS
68% NEW
VISITS
In 2 weeks, website had:
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OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA
LET’S GIGGLE
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FACEBOOK: LET’S GIGGLE
In 2 months, the page increased 5,436 LIKES (66%) & Engagement increased 1,829%.
OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA
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OUR ASSURANCE THE CLEVER RESULT
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WE ASSURE
OUR ASSURANCE
REACH
Facilitate your reach to the market through all
communication channels
SERVICE
Fast and efficient service, available for you and your
clients 24/7
BRAND EQUITY
Improve brand perception & develop consumer loyalty
GROWTH
Lead generation translates into sales for your business
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#YOU ARE CLEVER GO AHEAD AND MAKE THE RIGHT DECISION…
CONTACT US 787-671-3530
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www.YouAreClever.com CleverMediaPR CleverMediaPR YouAreClever 33