Clever Media Updated Credentials 2014

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COMPANY CREDENTIALS www.YouAreClever.com CleverMediaPR CleverMediaPR 1 YouAreClever

description

We are an advertising agency specialized in digital strategies. We develop integrated marketing plans designed to connect you to your audience, in all communication channels. We help grow your company through lead generating strategies and creative advertising tactics. We engage and interact with existing and potential clients achieving customer loyalty and Brand Equity.  We work 24/7 to provide you and your clients the service you deserve. For this reason, we maintain an exclusive portfolio assuring you achieve your goals.

Transcript of Clever Media Updated Credentials 2014

Page 2: Clever Media Updated Credentials 2014

CONTENT

ABOUT US

OUR OFFERINGS

OUR CLIENTS

OUR IMPACT: CASE STUDIES

OUR ASSURANCE

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WHAT IS CLEVER? CLEVER MEDIA

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WHO WE ARE

ABOUT US

We are an advertising agency specialized in digital strategies. We develop integrated marketing plans designed to connect you to your audience, in all communication channels.

We help grow your company through lead generating strategies and creative advertising tactics. We engage and interact with existing and potential clients achieving customer loyalty and Brand Equity.

We work 24/7 to provide you and your clients the service you deserve. For this reason, we maintain an exclusive portfolio assuring you achieve your goals.

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WHAT WE LIVE AND BREATH BY

ABOUT US

MIS

SIO

N

Develop efficient marketing strategies for our clients

Provide the best customer service with availability 24/7

Be an accessible agency for the market

Advance the advertising industry in PR through innovation, creativity and results.

OB

JEV

TIC

ES

Implement strategies that will result clients’ growth and attainment of goals.

Execute creative and efficient tactics to increase brand equity

Generate leads and convert them into clients

Interact and engage with the target market to establish long term relationships and brand loyalty

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THE CLEVEREST SERVICE

OUR OFFERINGS

•Market research metrics

•Market trend analysis

•Innovative and creative approach

•Increased brand equity

•Consumer loyalty

•Evaluation of audience and target market

•Customized strategies and solutions

Marketing Strategies

Brand Management

Market Research

Lead Generation •Lead identification

and management

•Lead conversion to clients

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OUR CLEVER SERVICES IN DETAIL BRAND MANAGEMENT: Augment visibility in traditional channels to generate leads. Develop brand equity through a well rounded marketing strategy and plan, from traditional to promotions to online resulting in increased client base and therefore, revenues.

MARKETING STRATEGIES: Develop a tone for the company brand through traditional and online channels. Engage and interact with target market to increase brand equity, capture leads, and increase client base. We develop media plan and manage your advertising purchases, from newspapers to billboards to online.

SOCIAL MEDIA MANAGEMENT: Generating value added content to engage users and increase brand awareness. Assuring Facebook page is consistent with brand image and marketing plan.

GOOGLE ADWORDS & ANALYTICS: Development of Google adword campaigns with strong keywords that drive audience to website or Facebook page.

CONSUMER INSIGHT AND METRICS: Use analytics to track and measure progress in social media channels. Research content and comments posted by user to increase knowledge of consumers and their interest.

E-MAIL MARKETING: Development of communications strategy, creation of mail artworks and delivery to up to 30,000 e-mail leads.

GRAPHIC & WEB DESIGN: Sometimes all you need is some help with a project. We have experienced graphic designers on board that can create your website, logo and new business needs as well as print ads, billboards, and others. You name it, we do it.

OUR OFFERINGS

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OUR CLIENTS: B2B

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OUR CLIENTS: B2C

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OUR CLIENTS: NICHE MARKETS

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OUR CLIENTS: SOCIAL ENTERPRISE

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OUR IMPACT: CASE STUDIES WHY YOU ARE CLEVER

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OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA

PUERTO RICO INFORMATION TECHNOLOGY CLUSTER

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PR IT CLUSTER FACEBOOK PAGE

Engaging the audience is key. Images increase user actions by 48%.

Immediate growth occurs once an account becomes active.

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OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA

Period from October 28, 2013 to February 14, 2014 Facebook Like Ads ran from December 5-11, 2013, previous to holiday vacations

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819 891

988

0

200

400

600

800

1000

1200

Oct 28- Nov 27 Nov 28- Dec 27 Dec 28- Jan 27 Jan 28- Feb 14

Likes

229% 9%

11%

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PR IT CLUSTER FACEBOOK PAGE

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OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA

739 Likes 297%

In 3 months, 140,000+ people visited the page

103,000+ people saw messages posts

12,600+ (Unique) clicked on posts

Period from October 28, 2013 to February 14, 2014 Facebook Like Ads ran from December 5-11, 2013, previous to holiday vacations

People

Talking

aboutThis28-Oct 10

19-Feb-14 214TotalGrowth 204

2040%

Weekly

TotalReach659

2,8912232

339%

Overall the page gained 739 Likes, 297% growth

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TWITTER: PR IT CLUSTER

With increased interactions in the last month, the audience grew 107% for a

total 377% in 3 months

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OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA

Followers Growth

Oct 28- Nov 27 43

Nov 28- Dec 27 56 30%

Dec 28- Jan 27 99 77%

Jan 28- Feb 14 205 107%

Period from October 28, 2013 to February 14, 2014

377% 162

Followers

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PR IT CLUSTER LINKED IN PAGE

Build credibility and communicate PR IT Cluster’s role as an industry leader

Engaging news and content

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OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA

7.13% Engagement 5.13% Engagement

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LINKEDIN: PR IT CLUSTER

Generated leads and achieved direct ticket sales

Approach from potential sponsors & Media Coverage interest

Approach from potential sponsors & Media Coverage interest

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OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA

Period from October 28, 2013 to February 14, 2014

Members

28-Oct 33019-Feb-14 537

TotalGrowth 20763%

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CIO & IT LEADERSHIP CONFERENCE

Live Coverage during the Conference: Announcement of each Panel and attendees Quotes and PhotosLive coverage via Twitter: Tags of Sponsors & Panelists via Facebook Mentions of influential attendees such as

@GianGonz, @prbiPR, etc.

Establishment of #PRisIT to increase SEO

Contest #PRisIT 62 people present at the event participated,

excluding companies, government and media

400+ comments, mentions, and retweets in 6 hours Winner composed over 20 original tweets and

40+ retweets

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OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA

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IN 3 MONTHS, PR IT CLUSTER ACHIEVED

the 1st CIO & IT Leadership Conference, an unprecedented event for top-level execs in the industry, exceeding sponsorships & ticket revenues

103k+ views on Facebook, 12.6K+ were unique

205 followers on Twitter and direct mentions from prominent government officers, private sector leaders and most newspaper media channels

299 Linkedin Page followers with approximately 1,000 views daily

the ability to gather insights & direct email access to 537 Linkedin Group Members

Minimum $205 ad spend reaching 52K+ people and receiving

878 direct interactions

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OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA

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OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA

MONEYHOUSE PUERTO RICO

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MONEYHOUSE FACEBOOK PAGE

OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA

CLICK HERE

TO ENTER

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MONEYHOUSE FACEBOOK PAGE

OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA

Engaging CONTENT & 24/7 SERVICE

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MONEYHOUSE: FACEBOOK TO PRINT

OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA

¼ Page Full Color Regional Newspapers

¼ Page Full Color Regional Newspapers

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MONEYHOUSE FACEBOOK CONTEST

OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA

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FACEBOOK: MONEYHOUSE

OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA

In the first 2 months, Moneyhouse Facebook Page lIkes increased 3,095 (29% ) and Engagment increased 1,518%

In May 2013, the page had 5k Likes. Today, it has 30k+ Likes (500% )

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MONEYHOUSE TWITTER &YOUTUBE

CLICK HERE

TO ENTER

CLICK HERE

TO ENTER

OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA

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GOOGLE ADS: MONEYHOUSE

OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA

In 3 weeks, 3,316 Impressions & 554 Clicks

Search Ad Display Ad In Stream Ad (Play before videos)

40% VISITS

62% UNIQUE VISITS

68% NEW

VISITS

In 2 weeks, website had:

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OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA

LET’S GIGGLE

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FACEBOOK: LET’S GIGGLE

In 2 months, the page increased 5,436 LIKES (66%) & Engagement increased 1,829%.

OUR IMPACT: CASE STUDIES IN SOCIAL MEDIA

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OUR ASSURANCE THE CLEVER RESULT

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WE ASSURE

OUR ASSURANCE

REACH

Facilitate your reach to the market through all

communication channels

SERVICE

Fast and efficient service, available for you and your

clients 24/7

BRAND EQUITY

Improve brand perception & develop consumer loyalty

GROWTH

Lead generation translates into sales for your business

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