digital solutionsagency

47 Easey St, Collingwood 3066(03 ) 9416 4665info@inlight.com.au

agency credentials

agency credentials page 2

why workwith us?

• We work as an extension of your team rather than as a service provider

• We have an exceptional design and development team that builds to the highest standards

• We use leading technologies that scale well and maximise performance and speed

• We strive to develop a sound understanding of our your brand and your business objectives

• We have a thorough understanding of how to develop effective campaign mechanics and leverage social media channels

• We are experts at providing optimised experiences across all digital channels

• We track performance against objectives and provide analytics and reporting to measure success and optimise channels

• We are easy to work with and strive to deliver the best possible results for our clients

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Digital strategy:

• Digital planning & strategy

• Campaign planning & strategy

Social media:

• Social media strategy

• Social media campaigns

• Social media app development

• Community management

• Social media analytics

Web solutions:

• Creative concepts & design

• Information architecture

• UX design

• Database design & development

• Application design & development

Mobile solutions:

• Mobile web development

• iOS app development

• Android app development

ourservices

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Having a clear strategy is essential for your business to thrive in the digital age.

We take a structured approach to helping you define and execute your digital strategy and measure success against your business objectives.

situation

planning

strategyexecution

optimise

Internal analysisExternal analysisData collection

ListeningInsights

Define objectivesPrioritiesTimelinesBudgetsStakeholders

Define strategyPresent strategyApprove strategy

Review analyticsMeasure successAdjust & optimise

DesignBuildTestDeploy

ourapproachto strategy

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The digital ecosystem is complex to navigate.

We help you develop and execute an integrated strategy with a focus on the channels that will most effectively achieve your business objectives.

marketingmarketing

relations

com

mun

ity

online

advertising

social media

search

optimisation

websitemobile video

chat blog

mea

sure

ment analyticscontent

public

thedigitalecosystem

ourprojects

page 7agency credentials

The brief:A Video Stamp lets you attach a personal video message with your parcel. So you can say all the things you would if you were there in person. We were engaged by Clemenger BBDO to develop a custom iPhone and Android application.

The solution:The solution works in the following way:• Stick a unique Video Stamp on a parcel• Send the parcel with Video Stamp• Download the iPhone or Android app

and record a video message• The recipient scans the Video Stamp

with any QR reader and watches the personalised video message

Australia Post:iOS & Andriod app

view project

agency credentials page 8

The brief:Draught Pick is a mobile game to play along with live televised footy, testing your true football instincts. We were engaged by Clemenger BBDO to develop a custom iPhone application.

The solution:We developed a complete solution including:• Custom iOS application• Real-time integration with Champion

Data• Location based services• Facebook and Twitter integration• POS offer redemption via application• Scalable hosting solution to handle peak

periods of load during AFL games

Carlton Draught:Draught Pick iOS app

view project

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The results:• 75,000 users• 1.3 million games played

“Draught Pick has been a hit with CUB customers

for years. Inlight’s expertise in delivering a technically

complicated gaming platform covers everything

from mobile and web application development

through to scalable hosting and reporting. They are our

go to team for anything high-tech where we need a

quality outcome.”

Daniel Zabinskas

Technical Director, Clemenger BBDO

Carlton Draught:Draught Pick iOS app

view project

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The brief:NOMI is an e-commerce site that allows you to customise furniture online by selecting your size, shape, material and colour. We were approached by the founders to develop a leading e-commerce website that supported their vision from both a design and functionality perspective.

The solution:We developed a custom ecommerce website that delivers a high quality and intuitive user experience. The website features:• Clean and simple user interface• 3D image rendering• Social media integration• Integration with SASSU accounting

software• Eway payment gateway integration

Nomi:E-commerce website

“Inlight were the ideal partner to collaborate

with to develop NOMI. We set a number of

technical challenges at the commencement of the project and at every

opportunity Inlight met and exceeded our expectations.

They are an extremely creative, innovative and

capable group who strive to add value to every level of

the project. ”

Henry Gresson

Director, NOMI

view project

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The brief:MiiBrand’s vision is to be the number one destination in Australia for people to connect and engage with fashion brands. We worked with the MiiBrand team to help define and design the product from initial conception through to final launch.

The solution:We planed, designed and developed the MiiBrand platform from the ground up. The final solution included:• Custom iOS application• Custom Android application• Responsive website• Location based services• Custom CMS for publishing campaigns• Custom analytics solution

MiiBrand:Website, iOS & Andriod app

view project

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The results:• Fully commercialised

product• 45 premium retail

brands subscribed to the platform

• 45,000+ sign ups• 30,000 + app

downloads

MiiBrand:Website, iOS & Andriod app

view project

“The Inlight team has demonstrated an

outstanding capability to develop complex solutions

across web and mobile. We couldn’t have asked for a better outcome in the development of our product and would not

hesitate to recommend Inlight as a digital partner”

Jeremy Fisher

Director, MiiBrand

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The brief:ahm by Medibank is a re-branded personal health insurance business, encompassing product, digital, and service redesign, targeting the low cost / low engagement market segments. We worked closely with the ahm team to build the ahm website as a core sales and service chanel.

The solution:The final solution included:• Responsive website• Real-time integration with back-end

systems• Paperless communications for members• Online service and claims portal

ahm:Responsive website

view project

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The results:• Since launch in March

2013, ahm has achieved sales 70% above target and unsurpassed quarterly growth within the industry

• Digital service redesign had lowered the cost to serve by 10%

ahm:Responsive website

view project

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The brief:ME Bank were seeking a partner to help them achieve their social media vision of becoming a true ‘socially connected business’. We responded to a Request for Proposal and were delighted to be selected as the best agency to guide and facilitate them on their social media journey.

The solution:We developed and implemented a comprehensive social media strategy closely aligned to ME Bank’s business and marketing objectives. The strategy covered areas such as change management, content strategy, servicing strategy, governance and technology, training and reporting.

ME Bank:Social media strategy

“Inlight Media helped us develop our social media

strategy and put in place a best practice framework. Their support and strategic input has

been hugely valuable. I highly recommend their service.”

Scott Davison

Digital Sales Channel Manager, ME Bank

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The brief:We saw an opportunity for Just Car Insurance to partner with Universal Pictures for the launch of Fast and Furious 6 so we proactively pitched a co-branded Facebook game.

The solution:We designed and developed a Facebook game that allowed friends and fans to test their knowledge of the Fast and Furious film franchise by completing a series of trivia questions. It’s a ¼ mile race against other fans – the more questions you get right the quicker your time.

Just Car Insurance:Facebook game

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“The Fast & Furious 6 Facebook application

developed by Inlight delivered some fantastic

results. The app attracted a highly targeted audience,

saw really strong levels of engagement and finally

pushed us past 100k Facebook fans!”

Barbara Durand

Social Media Advisor, Just Car

The results:• Total fans 104,123

making Just Car Insurance the largest Australian insurance community

• 8,213 new fans• 4,150 email leads• 51,096 completed races• 4:51 seconds average

time spent• 500,000+ trivia

questions answered

Just Car Insurance:Facebook game

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The brief:We were engaged by Stockland to develop a mobile solution that would allow users to visualise what living in the Highlands estate would be like, as well as answering commonly asked questions about the community and its facilities.

The solution:We developed an iPhone and iPad application that provides a self-guided tour of the Highlands community, and brings to life its features and benefits as well as upcoming plans.• Custom iPad application• Custom iPhone application• Custom Google Maps integration• Custom analytics solution

Stockland:iOS & Andriod app

thankyou