•

•

90% 32%

Source: Question B4 What kind of digital strategy does your enterprise have?; n=2,869

9

10

11

data informs experienceexperience transcends channel

12

IBM Designcamp :: IBM Confidential :: ©2014 IBM Corporation 1

2

Take 2 minutes &design a vase

design a better way for people to enjoy flowers in their home

13

IBM Designcamp :: IBM Confidential :: ©2014 IBM Corporation

Product or Task FocusedExperience Focused

the importance

of design

Design is not just what it

looks like & feels like.

Design is how it works.- Steve Jobs

IBM Designcamp :: IBM Confidential :: ©2014 IBM Corporation 16

“I just want it to work.”

IBM Design :: IBM Confidential :: ©2014 IBM Corporation

This is not a user experience

17

This is a user experience

Attitudinal / Sentiment Data

Context Data

25

26

27

28

29

30

31

32

33

34

35

All English Lawn Tennis Club

Founded 1868

44

46

47

48

51

52

53

57

Placing people at the heart of the

experience design process

New ways of working - iterative,

rapid and agile – across business

and IT

Concentration of experience

design, data analytics, strategy

and technology skills

Hands-on innovations and demos

Integrated mobile prototyping &

development

Fusing resources from

marketing, IT, and agency

partners together

Tapping into broader ecosystem

of partners, technology, api’s,

data sources from outside the

typical

58

Experiences driven by data

Extend physical experiences with digital

Use digital to enhance personal engagement

In summary

1

2

3