\SPORTSAPRIL 13th and 14th, 2016 J.W. MARRIOTT, L.A. LIVE

LOS ANGELES, CA

W E N E E D T O B E

LISTENING TO CO N S UME RS : WHAT THEY WANT AND HOW THEY WANT IT.Gary Stevenson, President & Managing

Director, MLS Business Ventures I DON’T THINK YOU CAN BE IN A WORLD

W H E R E Y O U R

FIRST STEP IS ALWAYS TO

PROTECT W H A T Y O U HAVE. Randy Freer, President & COO, Fox Networks Group

corey lane business development supervisor

corey.lane@martinagency.com (804) 698.8515

YES-MEN DON’T WORRY ME. NO-MEN DO. YOU CAN’T BE RISK-ADVERSE. IF YOU’RE A RISK-ADVERSE ORGANIZATION, YOU’LL END UP IN THE TRASH BIN OF SPORTS HISTORY.

Peter Guber, CEO, Mandalay Entertainment; Owner, Golden State Warriors, LA Dodgers, LAFC

CONTENT I S W H A T ’ S I M P O R TA N T. T H E V E H I C L E S FOR DELIVERING IT WILL CHANGE.

Peter Rice, Chairman & CEO,

Fox Networks Group

IT’S OUR BUSINESS PLAN AND OUR CULTURE: TAKE GOOD CARE OF EACH OTHER AND GOOD THINGS WILL HAPPEN. Richard Lovett, President, CAA

WE

SELL

Chris Goodman, CMO, KPMG

IDEAS.billy jean king once told me: PRESSURE IS A PRIVILEGE.

PEOPLE BUY THE WAY WE THINK.

MERITOCRACY

IS BASED ON i d ea s, d e s i g n t h i nk i n g , i n n o v a t i o n , WINNING.

Lesley Visser, Correspondant, CBS

&Bill McDermott, CEO, SAP

THE HIGHEST FORM OF RESPECT IS

THE TRUTH.Bill McDermott, CEO, SAP

THE COMPETITION FOR E Y E B A L L S I S L I K E NOTHING BEFORE. YOU’RE SEEING PRESSURE TO DELIVER BETTER, MORE TRANSFORMATIONAL CONTENT. Jamie Horowitz

President, Fox Sports National Networks

CAN HAVE AN IDEA THAT GOES TO THE TOP AND BECOMES A GUIDING PRINCIPLE.

ANY BODY Robb Heineman, Partner & CEO, FanThreeSixty

WE ARE IN THE VERY, VERY EARLY DAYS FOR E-SPORTS. IT IS THE BEGINNING OF THE BEGINNING. Marc Merrill

Co-Founder & President, Riot Games

I F Y O U W A N T T O C O N N E C T W I T H MILLENNIALS, STOP TRYING TO CONNECT WITH MILLENNIALS.

W H E N YO U CA L L P E O P L E “C U S T O M E R S ,” T H E Y A R E G O I N G T O P R O T E C T THEIR GROINS AND THEIR WALLETS. Y O U H A V E T O AIM FOR THEIR H E A R T S.Peter Guber, CEO, Mandalay Entertainment; Owner, Golden State Warriors, LA Dodgers, LAFC

Bill McDermott, CEO, SAP:

AS AN ORGANIZATION, YOU NEED TO BE CONGRUENT. ARE YOUR PEOPLE’S FEET, HEAD, HEARTS, AND WALLETS ALL GOING IN THE SAME DIRECTION?

C O M M E R C I A L INTERRUPTIONS NEED TO BECOME A PART OF OUR SPORTS STORY, FOR THE SAKE OF CONSUMERS AND FOR BRANDS.

Randy Freer, President & COO, Fox Networks Group

OUR INVESTMENTS IN SPORTS HELP CUSTOMERS SEE US AS A PART OF THEIR family

Jack Hollis Group Vice President, Marketing, Toyota

Peter Guber, CEO, Mandalay Entertainment Owner, Golden State Warriors, LA Dodgers, LAFC:

of2016 CAA

WORLD CONGRESS of