Leeds #B3Seminar: It's Who Yo Know... Not What You Know - Stephen Kenwright
Leeds #B3Seminar: Using Visitor Intent and Sitecore Personalisation - Steve Shaw
29
Welcome to…
description
Steve presents with Sitecore’s Digital Marketing and Communications Consultant, Paul Fennemore, to take a look at using Sitecore personalisation rules, content and calls to action to personalise a user journey and boost conversions.
Transcript of Leeds #B3Seminar: Using Visitor Intent and Sitecore Personalisation - Steve Shaw
Welcome to…
Using visitor intent and Sitecore personalisation to increase engagement and conversionsSitecore personalisation rules, content and calls to action to personalise a user journey and boost conversions.Steven Shaw // Branded3Paul Fennemore // Sitecore
Personalisation
#B3Seminar
#B3Seminar
#B3Seminar
Customer Journey
#B3Seminar
Value the Engagement
#B3Seminar
#B3Seminar
#B3Seminar
#B3Seminar
#B3Seminar
#B3Seminar
A case study:
#B3Seminar
Infe
rred
Vis
itor I
nten
t
Expl
icit
Visi
tor I
nten
t
Expl
icit
Visi
tor I
nten
t
Expl
icit
Visi
tor I
nten
t
Expl
icit
Visi
tor I
nten
t
In this easyJet example, personalisation
delivered an increase of bookings in excess of
20%
#B3Seminar
Expl
icit
Visi
tor I
nten
t
Sitecore powered Website goes live
FTSE 100
easyJet Vs. Ryanair – Share Price#B3Seminar
Expl
icit
Visi
tor I
nten
t
Sitecore powered Website goes live
easyJet Vs. Ryanair – Search Visibility#B3Seminar
Expl
icit
Visi
tor I
nten
t
Micheal O’Learey: “easyJet wiped the floor with us”#B3Seminar
Inchcape Toyota– Search Visibility
Sitecore powered Website goes live
Evolution comes from learning and
#B3Seminar
The new X-File
#B3Seminar
Visitor Path Analyser
#B3Seminar
Final thought …A. What 3 visitor profiles would you give to your site?
B. What site elements would you personalise?
C. What’s stopping you?
#B3Seminar
