PRESENTATION ON “ARWA”

BEAUTY SOAP

Prepared By

Md. Asaduzzaman AnujUniversity of Dhaka

Product

Product Details• The Product brand name is ‘ARWA’ Beauty Soap. • The pack size of the Beauty Soap will be 100g and it will be

marketed in a transparent rectangle shaped plastic pack.• ‘ARWA’ Beauty Soap is 100% halal.• ‘ARWA’ Beauty Soap has a positive impact on fairness.• It’s surely effective on some common bacterial skin infection.• ‘ARWA’ contains soothing Aloe-Vera and is water based so it will

never be greasy or oily on skin.• ‘ARWA’ Beauty Soap has sweet and soft Jasmine fragrance.

‘ARWA’ Beauty Soap Ingredients• Aqua mineral oil• ISO propylemyristate• Glycerol mono steroate• Stearic acid• Vitamin E• Glycerin BP• Propyl PA Iodine• Titanium Dioxide• Jasmine fragrance• Vitamin D• Milk• Aloe Vera and Aqua.

Customer Benefits• Demographic Benefits: product will expose user passion.• Economic Benefits: Price is reasonable for both upper and

middle class consumers• Technological Benefits: Skin friendly meditative product• Natural Benefits: The ingredients we are using are totally non-

toxic.• Competitors- Micro Environmental Benefits: More value added

product than the competitors• Marketing Intermediaries- Micro Environment Benefits: It will be

very easy to place the product at consumers’ convenient places

Company Benefits• Demographic Benefits: The target market we have selected, is very much

brand and beauty conscious.• Economic Benefits: Price is reasonable for both upper and middle class

consumers. So huge probability of product acceptance.• Company- Micro Environment al Benefits: Influence in holding a position in

the cosmetics market.• Political Environmental Benefits: There are no major restrictions on

importing and distributing such a Beauty Soap• Marketing Intermediaries- Micro Environment Benefits: It will be very easy

to place• Geographic Environment: Enough geographical logic and potential to

sustain a profitable growth

Segmentation Of Market

For ‘ARWA’ Beauty Soap we have segmented our market by following factors:

• Demographically• Psycho graphically

Target Market Profile

Our target market for the beauty soap is the people aging 16 to 24 years and working people aging 28 to 35 years of the upper and upper middle class section of our society. There are some factors which we have consider to select our target market.

• Cultural factors• Social factors• Personal factors• Psychological factors

Positioning As per the 4P’s, the benefits that the consumers will look for from our

‘ARWA’ Beauty Soap is: • Product • Price • Placement• Promotion

The two benefits of our product on which we want to position our product are:

• Skin friendly that is no side effect on skin for fairness. • Meditated (as acne remover)

Positioning Statement

To those skin conscious college and university going people, who have to roam outside almost the whole day for their study or

service purpose, ‘ARWA’ Beauty Soap is the soap that gives the best outcome than any other existing brands as it has the medicinal,

skin-friendly ingredients with no side effects on skin. By using this soap you can explore the outside world very comfortably, by

producing brighter skin and improved fragrance.

Competitors Products

Competitive Analysis