Jenny Craig

Launching a Product

Definition of a Product Launch

The debut of a product into the market. The product launch signifies the point at which consumers first have access to a new product.

Source: Business Dictionary.com

13 Tips to a product Launch

1. Internal Communications

2. Create a unique value proposition

3.Target ideal customers

4. Create the hype around the product launch

5. Preparation of the product

6. The Fun Side

7. Dress Rehearsal

8. The Events

9. Keep Audience Captivated

10. Celebrations

11. Back to Reality

12. Product launched successfully?

13. Press Releases

Internal Communications

Create a unique value proposition

Target Ideal Customers

PREPARATION“Be ready when opportunity comes … Luck is the time

when preparation and opportunity meet”

Preparation continued

Road map of devices

Android iPhone Windows 7 Blackberry

End Goal

Creating Hype

The Fun Side

Dress RehearsalThe Demo

Room Layout

Testing

The Event

Cape Town LaunchThe Venue

Dedicated CTN Sales team

The Invite

Johannesburg LaunchGSM Partner

The Venue

The Invite

Keep Audience Captivated

Durban Launch

CELEBRATIONS

Back To Reality

Super Star Sel l ing

Revenue and cash incent ives

Closing deals

Product Successfully Launched

BY AN EXTRAORDINARY TEAM…

THANK YOU TO EACH OF YOU INVOLVED

Press Releases

• VoIP service takes on cellphone giants

• Internet Solutions starts gnawing at the cellphone pie - and some day your calls will cost less

• Didata’s IS takes aim at mobile operators

Thank you