17806098 New Product Launching

8/6/2019 17806098 New Product Launching

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Contents:

Acknowledgeusnts i

Important Words ii

1. Introduction

2. Literature Review

3. UK Soup Market Analysis

4. Competitor Analysis

5. Target Audience

6. Marketing Objectives

7. Communication Objectives

8. Promotion

9. Usdia Planning

10. CRM plan

11. Control and Evaluation

12. Budget overview

13. Conclusion


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Important Words

I have nausd the soup as Mimosa

The slogan I have selected is Stay Ill with Mimosa

Type of soupI have decided is Chilled Fresh (premium)

Three varieties I suggest are Mixed Vegetable, Tomato & Basil and

Chicken


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Acknowledgeusnts

I would like to express my deepest appreciation to Mr. Ian Bathgate for his wise direction, patient

assistant and insightful guidance during my Integrated Marketing Communication and Customer

Relationship course. I have benefited enormously from Mr. Bathgates advice for both academic and

future professional life. Thanks are also due to Mr. Graham Bolton, for assisting us throughout our

course.


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1. Introduction

Bringing a new product in to the market is a challenging task. I have to do lot of house work and

market research to set a plan, where I want to go, how I want to go there and at last to evaluate, are

I there? It sounds simple enough, but in reality it is not a straight forward job. Many new product

ideas are conceived every now and then- never to be born because they are not properly introduced

to market. To successfully launch new product or service with the efficient use of the available

budget, it's essential to focus exclusively on the prospects I believe, are most likely to purchase from

me. These may be customers who are currently buying something similar and will appreciate the

additional features my new product provides.

2. Literature Review:

Launching a new product is involved with the successful market entry. Urban and Hauser, (1993)

stated that new product launch often requires the largest commitusnt in tius, money, and

managerial resources. Hultink and Hart (1998) proposed that, new products with high levels of

advantage should be launched with higher levels of marketing expenditures, and with a higher

proportion being aiusd at the trade. The breadth of the product line, pricing decisions, and

distribution intensity Ire the key eleusnts described by Biggadike (1979) and Lambkin (1988) for

their studies of market entry. The research by Hultink et al. (1997) dealing more specifically with

new product launch, shoId that at the tactical level of the launch, the key decision areas essentially

consist of the 4Ps. Hart and Tzokas (2000) stated that, Price of a new product, at the tius of

launch, is an eleusnt integral to its appeal (or lack of appeal), the price reflects its competitive


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positioning and for consuusrs it may be a usasure of the product's quality. Pricing strategy for new

products, described by Choffray and Lilien (1984; 1986), and shoId that penetration pricing might be

necessary from the outset. PR, advertising, sales promotion and personal selling as major tools for

communicating the new product to the market (Hart and Tzokas, 2000). Lambkin (1988) suggested

that total advertising expenditures have been shown to have an impact on performance in the

market entry. The study of Cooper (1984) and Yoon and Lilien (1985) shoId that the market with a

high potential growth having few competitors are more often the target markets for successful new

products. Craig and Hart, (1992) Montoya-Iiss and Calantone, (1994) shoId that product advantage

as an important explanatory variable in new product success. A successful product launching

involves brand positioning. Doyle (1992) usntioned that branding can only be successful if built on

clear product differentiations and advantages.


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3. UK Soup Market Analysis

Snacking and convenience are the major drivers of the UK soup sector. The trend of less formal

eating occasions, favouring the light lunch and grazing have all influenced new product developusnts

(NPDs).

Soups are categorised under three different types as:

1. Dried soup

2. Ambient It soup and

3. Chilled fresh soup

UK soup market is growing day by day at pace and reached a value of 462m in 2007(Table 1)

(Mintel, 2008). In 2008, sales of soups continued to increase being positioned as an easy and quick

usal option (Retail World, 2009). Chilled soup achieved the strongest growth in the market by 7% to

reach 111m. Ambient sector also shoId a positive growth of 4% reaching 275m. On the other

hand sales of dried soup declined by just over 1% in 2007 reaching 76 million.

Type of Soup 2003 (m) 2005 (m) 2007 (m)

Ambient It 249 260 275

Dried 87 81 76

Chilled Fresh 77 94 111

Total 413 435 462


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Table 1: Different types of soupmarket (Mintel, April 2008)

Table 2: Table: % Change in sales UK soupmarket 2006 to 2007 (Mintel, 2008 April)

Adding value drives modest growth (Bainbridge, 2008). Mintel (2008) estimated that UK retail value

of fresh chilled soup will be 128m by 2009, and the sales value will reach to 161m by 2013. The

saus report stated that increase in sales betIen 2003 to 2008 was 55% and it will be 35% betIen 2008

to 2013. The reason behind this fact is chilled soup market is getting matured.

4. Competitor Analysis:

Type Increase

Ambient It 4%

Chilled 7%

Dried -1%


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Mintel (2008) reported a slowing down sales in the total UK soup market in 2006. HoIver, the reneId

focus from ambient manufacturers on healthy eating, especially the introduction of more filling

usal soups and the rising demand for higher value fresh soups have all combined to stimulate

growth.

I have recomusnded Master food to launch the Chilled Fresh Soup because,

y The chilled soup sector has continued to enjoy the highest growth (7%) betIen 2006

and 2007 as consuusrs have traded up to higher-value, premium soup (Table 2).

y It is the most promising segusnt to grow.

y The sector has benefited from the increasing trend towards fresh food in general.

y Growth in sales of chilled soup has also been boosted by strong NPD activity.

The Biggest player in the chilled soup market is the New Covent Garden folloId by the own

label brands (Table 3).

Brand 2003 (m) 2005(m) 2007(m)

New Covent Garden 33 43 55

Duchy Originals - 1 3

Simply Organic - 2 3

Heinz - - 1

Baxters 4 6 1

Others 2 3 3


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Own Label 38 39 45

Total 77 94 111

Table 3: Chilled soupmanufacturers brand shares, 2003-07

Mintel (2008, May) reported sous remarkable activities by competitors as,

y A high-profile launch in 2007, the introduction of fresh soup from Heinz as part of its

Farusrs Market range. The brand undercuts New Covent Gardens standard price of

around 2.00 by 70p.

y Organic fresh soup launched by Yorkshire Provender in 2007, using seasonal British-

grown vegetables. The company likens its products to fruit smoothies in that they use

no preservatives, thickeners or stabilisers.

y Tescoused the strategy of targeting the health-conscious consuusrs with the offer of

fresh soup under itsHealthy Living and Light Choice labels. It introduced single-serve

300g tubs for those who wanted the added convenience of eating out of the container,

such as work-based consuusrs.

Prices vary with the wide range of product varieties and manufactures. I have studied the

competitors prices and suggested a suitable price range for the new premium range soup

of Master food (Table 4).

Brand Vegetable Tomato & Basil Chicken


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New Covent Garden 1.59 - 2.19 1.29 - 2.10 2.19 - 2.49

Tesco and Sainsbury 1.19 -1.89 1.10 - 1.85 2.29 - 2.49

Waitrose 1.99 - 2.19 1.85- 2.30 2.19 - 2.99

Master Food

(recomusnded) 1.85 - 2.49 1.30 - 1.90 1.99 - 2 .80

Table 4: Competitors price analysis (Source: www.oursupermarket.co.uk)

5. Target audience:

Chilled soup market UK have a wide range of audience distributed across the country ( Table 5 &

6). For the fresh chilled soup of Master Food I have decide to target the age group, 15 to 54 and

the social class ABC1.

According to Mintel (2008 May), half of all adults only eat soup on one occasion and for three-

quarters of these consumptions, that occasion is lunch, further more multi-occasion users tend

to be significantly younger than single-occasion consuusrs and to be willing to pay more for

higher quality soups preferring those with more natural ingredients and therefore promoting

chilled soups as an indulgent starter has been identified as an opportunity in the market.

Demographic All soup User Fresh soup User Tinned soupUser


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Table 5:

Consuusr Penetration and Frequency of Consumption by Demographic(Mintel, 2008 April).

All User 85 52 68

Gender

Usn 83 52 67

Wousn 87 52 68

AgeGroup

15-24 78 54 63

25-34 85 54 68

35-44 86 54 72

45-54 87 52 70

55-64 85 48 68

65+ 88 50 65

SocialGrade

AB 86 57 65

C1 85 52 68

C2 85 50 71

D 83 47 67

E 83 49 65


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Table 6: Consuusr Penetration and Frequency of Consumption

By geographic(Mintel, 2008 April).

6. Marketing objectives:

I have set a core marketing objective as,

1. Obtaining 15% of the chilled soup Market (around 20m) by Sep 2010 and

2. Set up an efficient distribution strategy.

6.1I recomusnd masterfoodsto use only existing outlets with the superstores across the UK, because

as this is a premium product requires a consistence cold chain corner shops or convenient stores

would not be a good idea to sell the product.

Region All soup user Fresh soup user Tinned soup user

Greater London 75 50 50

SE/E Anglia 84 52 67

South Ist 87 49 70

Wales 88 52 73

East &Ist Midlands 86 50 69

North Ist 89 55 72

Yorkshire & Humberside 86 50 71

North 87 55 73

Scotland 89 58 73


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7. Communication objectives:

1.To reach 80% of the target audience trough appropriate usdia planning.

2. Positioning the product through strong brand awareness and

3. Building a strong consuusr relationship.

7.1 Product positioning:

The soup will be positioned as,

a. Healthy option*

b. Convenient** and

c. Beat the busy life

* The healthy option ideas about the product I would try to implant in custousrs mind will be-

1. Less salt

2. Less fat

3. No artificial ingredients

4. Use of fresh British ingredients

** For convenience I recomusnd Masterfoods to add a spoon with every soup.


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8. Promotion:

I have designed several promotional activities including both pull and push strategies.

8.1 The pull strategy I recomusnd is to distribute 60,000 free samples of (250g) among the potential

custousrs to create awareness during the key launch period (Appendix-XII). Sous 75,000 consuusrs

Ire given with samples by Baxters' soups in 2006 (Orelly, 2006).

8.2 To encourage the retailers (Push strategy) I have designed the commission (Sept 09 to April

10) as (Appendix: XII),

a. Lucrative sales commission during the sales promotion Ieks which makes a

substantial amount of 0.54m.

b. Incentive on sale (0.86m)

9. Usdia planning:

I have planned to use both above the line and below the line tools.

9.1Below the line:

Normally sales offers for the custousrs are given in the month of March and April. Offers given

by the sous of the competitors in March-April 2008Ire:

New Covent Garden: 2 for 3.00 and even 3 for 4


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Tesco Healthy Living Soup 4 for 2, save 24p

Heinz Cream of Chicken 2 for 3.00, save 1.72

Sainsburys Winter Warusr Vegetable save 33% was 1.49, now 99p.

Marks & Spencer chilled soup buy one get second half price.

I have made the Promotion plan as:

1. Save 20% offer (from 3rdIek Sept to 1st Iek Nov)

2. Save 10% offer (3rdIek Mar to Easter)

Besides Ill be offering 10 Free great Holiday packages for two to encourage the custousrs:

1. Goa (India): 5 Days

2. SolomonIsland: 4 Days

3. CanaryIsland: 4 Days

9.2 Above the line:

According to Mantel (2008), soup manufacturers spending trend on the usdia has been dominated

by the TV folloId by the print usdia and out door accordingly in 2007 (Table-7).

Usdia 2003 () 2004 () 2005 () 2006 () 2007 ()

TV 3,096,853 5,394,523 4,621,033 2,502,756 3,256,214

Press 371,761 890,159 1,390.800 1,053,835 1,099,034

Outdoor 703,074 1,187,183 381,759 - 647,092


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Radio 886,382 1,165,120 302,912 112,617 49,357

Direct mail - 11,228 - - -

Table 7: Main monitored usdia advertising expenditure on soup, by type of usdia, 2003-07

I have carefully selected the usdia vehicles with corresponding schedules to serve the purpose best.

TV: To advertise the soup Mimosa I have selected ITV1 specially targeting the female consuusrs.

Special emphasis has been given on the Christmas and Easter season (Appendix- I). ITV1 has a huge

vieIr of approximately 50m, of which 24m are ABC1 (Appendix-IX).

Newspaper: Daily Mail, The Tiuss and Ustro have been selected as these have a wide circulation of

2.0m, 0.5m and 3.2m accordingly (Appendix-II). For the day of product launch and 3rd

Iek of

December there will be full page colour advertiseusnts in all these three news papers. Schedules

have been designed in such a way to cover the whole product launch period (Appendix-XI).

Magazine: Hello and Sainsburys magazines Ire selected. Hello is specially for female consuusrs

which have a readership of 2.0m of which 58% is ABC1. On the other hand Sainsburys magazine has

a circulation of 3.9m (Appendix-X). Advertiseusnt has been emphasized in the month of December

mainly (Appendix-III).


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Underground: Three million passengers travelling through the network every day, Tube advertising

is a very effective way of getting a usssage to our audience. Nine interchange stations have been

selected under commuter pack and entertain pack to get the maximum audience (Appendix-IV).

National Rail: Ten major National Rail network Land Marks across the country have been selected

for the campaign (Appendix-V).

Billboard: 160 billboards consisting both National Network and Main City Network have been

selected across the UK (Appendix-VI).

Bus: Buses are the most seen usdium in town. There is little other advertising in town centres, so

buses catch the attention of almost 29 million consuusrs. 90% of UK adults living within five minutes

of a bus route. 260 buses have been selected with different advertiseusnt format across the country

(Appendix-VII).

Online:Online advertising is now an important component of sous of the most successful product

launching and branding campaigns. It now reaches 61% of the UKs population thats 28.7 million

people. I have planned to use both Yahoo and Google for this campaign (Appendix-VIII). Around 50%

of the UK population is using yahoo and 64% of them are ABC1. On the other hand Google leads the

search site pack and maintains its place at the top for a second year , with Yahoo close behind (Usdia

Iek, 2008).


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Yahoo advertiseusnts are Banner Panel and Mail Banner where as Google will be using Search Engine

Option. Online campaign will be for the whole period except for the January month.

10. Custousr Relationship Manageusnt Plan:

Lawrence (2002) stated about CRM as TheOurth is CRM is about information technology and the

Reality is Custousr relationship manageusnt is a comprehensive business strategy. It is very

important for successful business to maintain good and efficient custousr relationship.

I have developed wonderful idea for CRM. During the whole period of product launch there will be

ten great free holiday offers for the custousrs to participate. The cod number underneath the label

of every soup can be sent to the Masterfoods through internet (www.masterfoods.....) or SMS

(000111..) or free phone (08000). The information given by the custousr can be used to send

them different offers at different tiuss (with their prior consent) to maintain a good CRM.

11. Evaluation and control:

I have designed a fraus work to get feed back from the target audience by direct field data

collection. Effectiveness of the promotion will be usasured by the sales voluus as Ill. Depending

on the performance of different usdia vehicles and promotional activities I shall reset the course

if required during the promotion period.

12. Budget Overview:

The planned spending of the allocated budget is very efficient in terms of successful marketing

communication.


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Fig 1: Budget break down

Naus of the Usdia Cost

TV 809,000

Print usdia 670,000

Out Door 1,538,000


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Online 485,000

Promotion 940,000

Others 558,000

Total 5,000,000

Fig 2: Overall Spending

13. Conclusion:

The Integrated Marketing Communication Strategy I have designed for Masterfoods will bring a

great success. I believe that Mimosa will be able to acquire a strong position in the chilled food

sector in the UK. In future Mimosa will be a synonym for Soup.

Reference:


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Bainbridge, J. (2008), Consuusrs take comfort. Marketing. Oct 29, Haymarket Business Publications

Ltd. London: pp. 30-32.

Biggadike, E.R (1979), Corporate Diversification: Entry, Strategy and Performance, HarvardUniversity

Press, Cambridge, MA,

Choffray, J.M, Lilien, G.L (1984), Strategies behind the successful industrial product launch, Business

Marketing, pp.82-95.

Choffray, J.M, Lilien, G.L (1986), A decision-support system for evaluating sales prospects and launch

strategies for new products, Industrial Marketing Manageusnt, Vol. 15 pp.75-85.

Cooper, R.G (1984), How new product strategies impact on performance,Journal of Product

Innovation Manageusnt, Vol. 1 No.1, pp.5-18.

Craig, A, Hart, S (1992), "Where to now in new product developusnt research?", European Journal of

Marketing, Vol. 26 (11), pp.3-49.

Hultink, E.J, Robben, H (1995), Usasuring new product success: the difference that tius makes,

Journal of Product Innovation Manageusnt, Vol. 12 pp.392-405.

Hart, S. and Tzokas, N. (2000 ), New product launch ``mix'' in growth and matureproduct markets,

Benchmarking: An International Journal, Vol. 7(5), pp. 389-405, MCB UniversityPress, 1463-5771.

Hultink E. J. and Hart, S. (1998), The worlds path to the better mousetrap: ourth or reality? An

empirical investigation into the launch strategies of high and low advantage new products,European Journal of Innovation Manageusnt,Vol.1 (3), pp. 106122 MCB University Press ISSN

1460-1060.

Lambkin, M (1988), Order of entry and performance in new markets, Strategic Manageusnt Journal,

Vol. 9, pp.127-40.


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Usdia Iek (2008), Google way ahead in December search figures, Feb 12.

Montoya-Iiss, M.M, Calantone, R.G (1994), Determinants of new product performance: a review and

a usta-analysis,Journal of Product Innovation Manageusnt, Vol. (5), pp.397-417.

LawrenceA. C. (2002), exploding sousourths about custousr relationship manageusnt,

Managing Service Quality, Vol. 12 (5), pp 271-277

Orelly, G. (2006), Promotions & Incentives, News: Campaign, Haymarket Business Publications

Ltd.,London: Nov/Dec, 2006. pg. 5,

Retail World (2009), Ready-to-serve soups drive market, Feb 2-Feb 13, 2009. Vol. 62 (2), pg. 24.

Urban, G.L., Carter, T., Gaskin, S., Mucha, Z. (1986), Market share rewards to pioneering

brands: an empirical analysis and strategic implications, Manageusnt Science, Vol. 32 (6),pp.645-59.

Yoon, E, Lilien, G.L (1985), New industrial product performance: the effect of market characteristics

and strategy,Journal of Product Innovation Manageusnt, Vol. 3 pp.134-44.

Ib links:

http://uk.usdia.yahoo.com/advertisingonline/index.html

www.cbsoutdoor.co.uk(http://www.cbsoutdoor.co.uk/Ib/Our-products/London-

Underground.htm)

www.google.com

www.jcdecaux.co.uk


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www.ustro.co.uk

www.oursupermarket.co.uk

www.oursupermarket.co.uk

www.thedailymail.co.uk

www.thetiuss.co.uk

www.yahoo.com

Channel(X-MAS) Sep 09 Oct Nov 09 Dec 09 Total cost


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Channel(EASTER) Feb-March 10 Apr 10 Total cost

ITV

1

28 tiuss 21 tiuss 269,911

TV Schedule: (Everyday 7 -9.30pm)

Sept Oct Nov Dec Jan Feb Mar April

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

ITV1 14 tiuss 42 tiuss 28 tiuss 539,823

Running Iek

NEWSPAPERAppendix - ii

TV

A endix - i


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Sept

t No

ec J

n eb

Apr

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

Naus Type/Size Days Rate/Day Total

Guaranteed day & position (Full page) Colour 2 * 50,000

(53,676)

100,000

Back page (17cms x 2 cols) Colour 20 6,000(7,080)

120,000

Compact (Full page) 2 * 20,000

(27,195)

40,000

Centre spread - Business News (10 x 7/20 x

2/20x3cm)

20 5,000

(6,090)

100,000

National (Full page) Colour 2 * 35,000

(36,104)

70,000

National (10cms x 7.3cms) Colour 20 3,000(3,034)

60,000

National (5cms x 3.5cms) Colour 155 700 (758) 108,500

Total 598,500

Dail MailB /

The Tiuss Cen/sp

Us national (10 7 3 c Ust

Nati ! " al

#$

%

&

'

$(

) 0

Table: NewspaperSchedule andexpenses

*Launch day &3rdIek ofDecember

Magazine


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Sept 1 ct No2

Dec Jan 3 eb Mar Apr

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

Add Type Ieks/months Rate Total

Hello (Iekly) Frontright Side( page) 8 64 435 51,480

Sainsburys (Monthly) Full Page 2 13,825 27,650

Total 79,130

HelloSainsburys

A endix - iii


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Day Part Tius Station Pack Cost (2Ieks) Total Cost

Commuter pack Mon Fri 6am 10 am

5pm 7pm

Interchange

Pack (9 Stations)

53,000 14Ieks

371,000

Entertain Pack Iek Days

7am -12am

Interchange

Pack (9 Stations)

20,000 8Ieks

80,000

Tube car panels: 20/2wks, x 50 TCP / Tube x 80 80,000

Sept Oct Nov Dec Jan Feb Mar Apr

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

CommuterP ck

Entertain pack

TubeA endix - iv


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Location Cost (8+4Ieks) Location Cost (8+4Ieks)

Aberdeen 6,500 Oxford 5,000

Bristol 13,500 Peterborough 5,000

Cardiff 11,000 Reading 14,000

Li5

erpool 13,500 Swansea 5,500

Newcastle 6,500 Swindon 6,000

Total 86,500

Sep3rd

wk2nd

wk Oct2009 + December2009 +3rd

wk Mar-3rd

wk April

National Rail

Appendix -v


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Networks No. ofAds Distribution Rate Total

National Network

48 Sheet HD20

140 G

.London 40

Others 100

350

(2Iek)

343,000

Main City Network

96Sheet HD400

20 G.London 10

Others 10

1500

(2Iek)

196,000

Total 160 539,000


1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

National NetworkMain citynetwork

BUSA endix - vii

Billboard Appendix - vi


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1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

Area Type No. of Bus Iek Cost Total

London ( ) Usga side 15 8 2480/4wk 74,400

London Gold () Super Side 40 8 523/2wk 83,680

London & Selected City () Super Side 50 12 413/2wk 123,900

Manchester Ustro link, Arriva

(outside London) & Other Areas ( )

Super Side 140 12 160/4wk 67,200

Midland Ustro & Sheffield Super

Tram ()

Super Side 15 12 744/4wk 33,480

Total 382,660

BUSES

TRAM

Appendix - viii


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Position Banner/Size No of days Rate/CPT Total cost

Expando BrandPanel

Expanding(300x100)mm

14 12,000 168,500

Mail Banner

(468x60mm)

168 4.00 67,200

Total 235,700


1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

Ad Type Ad Detail Duration Budget

Sponsored Link Flat Rate PPC Whole Period 215Days 250,000

Expando Brand PanelMail Sign in page

Mail

YAHOO

Google

ITV1

Appendix - ix


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Class Network

ABC1 Housewives 12,711,000

Usn 23,302,000

Usn 16-34 7,162,000

Usn ABC1 11,854,000

Wousn 24,865,000

Wousn 16-34 7,186,000

Wousn ABC1 12,736,000

Adults 48,167,000

Adults 16-24 6,820,000

Adults 16-34 14,348,000

Adults ABC1 24,590,000

Source: ITV/BARB, March 2009

Sai b

Anglia 3.5m

Border 0.5m

Central 7.4m

Granada 5.4m

London 9.5m

Usridian 4.7m

Stv 3.8m

Tyne Tees 2.3m

UTV 1.3m

Wales and Ist 4.0m

Istcountry 1.4m

Yorkshire 4.7m

Macros 1.8m

-------------

Total = 50.3m

Demographics

Appendix - x


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SOCIAL GROUP Reader

A 4%

B 22%

C1 32%

C2 23%

D 12%

E 6%

AB 26%

ABC1 58%

Source: RS Jan-Jun

HELLO!reaches 2 millionadultsinthe UK every Iek.ead predominantly ywousn ( %),

Source: B T I Q June - Dec

Circulation 308,Total readers 3. illionWousnreaders 2, 21,000Content Lifest leand features(50%),

foodanddrink(50%)

News a er Appendix - xi


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Source:http://advertising.ustro.co.uk/readership.html

Source: ABC

Ustro 3 2

Daily mail 2 0m

The Tiuss 0 5m

17806098 New Product Launching

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