7/21/2019 Task 1 - Launching a New Product

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Oftrcgultocf tc tjn hmufljofb armfg................................................"mr#ntofb Of`crdmtocf \y!tnd........................................................$

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7/21/2019 Task 1 - Launching a New Product

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Urc`hn c tjn lcdpmfy

U.B.Dmrtof (\ro Hmfim)

U.B. DMQWF !nhlcdn" yc# tc c#r !n$ pm%n !otj m rn"#dn c c#rmlto&oton" "ofln oflcrpcrmtocf c tjn lcdpmfy of '*. +#r hnmtjnr%cc," mrn ,n"o%fn, mf, dmf#mlt#rn, $y jo%jhy npnronfln,lrmt"dnf lcddottn, tc!mr," `fo"jn, prc,#lt" c "#pnrhmto&n #mhoty /+#r lcdprnjnf"o&n rmf%n c prc,#lt" oflh#,n5 oftnr-mhom5 Wrm&nh =m%"5=mli Umli"5 Ucrtchoc"5 Mttmlj1

7/21/2019 Task 1 - Launching a New Product

4/18

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ftrc,#ltocf tc tjn hm#fljof% $rmf,

U.,. "mrtof -mft! tc hmuflj m !uotlm!n -otj m fn- mfg uhtrm dcgnrf "m!tnrponlnfchcby

lmhhng %hun rmy "m!tnrponlnfchcby. Wjo! "m!tnrponlnfchcby o! uftoh fc- of!tmhhng of tjn

dctcr njolhn! mfg ctjnr tmfboahn `o/ng m!!nt! u!ng ay tjn lcdpmfon!. cr tjn `or!t todn

tjo! "m!tnrponlnfchcby o! u!ng of tjn hubbmbn !uotlm!n!. %n!ogn tjn lc!t c` tjmt !uotlm!n o`

tjmt "m!tnrponlnfchcby o! oflcrpcrmtng tjn!n typn! c` !uotlm!n! ot -ohh rnguln tjn ljmfln

c` tjn`t.

%hun rmy "m!tnrponlnfchcby o! am!olmhhy m ljop c` %hun rmy lc!tofb +!. >5555. Wjo! ljop

o! of!nrtng oftc !uotlm!n mfg tjmt !uotlm!n o! !lmffng tjrcubj tjn !mtnhhotn fnt-cr# mhh

mrcufg tjn -crhg. Wjn ljmfln c` tjn`t o! rngulng -jnf tjo! typn c` "m!tnrponlnfchcby o!

of!nrtng oftc tjn !uotlm!n!. Wjn!n typn! c` !uotlm!n! mrn purljm!ng ay tjc!n pncphn -jc

mrn trmnhng marcmg dmfy todn! of m ynmr. Wjn fmdn c` tjo! !uotlm!n o! U.B.

DM\WNQUONLN.Wjn `nmturn! c` tjo! !uotlm!n mrn bonf anhc-

,ccg umhoty 7nmtjnr

(urmahn

,ccg umhoty

*cd`crt

0mfg lmrry `mlohoty

%hun +my "m!tnrponlnfchcby

\nf!cr mfg \lmffofb

ttrmlton gn!obf! mfg lchcur!

2cu lmf purljm!n cfhy cfn cr m

!nt :< !uotlm!n!?.

%m!olmhhy tjo! !uotlm!n o! nry n/pnf!on tc prcguln !c fc ctjnr lcdpmfy lmf prcguln

tjo! !uotlm!n !chnhy. \c U., "mrtof !obfng m pmtnft tc prcguln tjn!n typn! c` !uotlm!n!. U.,

"mrtof -ohh ofn!t of tjn ahun rmy ljop "m!tnrponlnfchcby mfg -ohh dmfu`mlturn tjo! amb

of \ro 7mf#m mfg of!nrt tjn ljop of ot. "crncnr tjo! ljop o! of!nrtng of tjn !uotlm!n tjmt

lmffct an gntmljmahn aut ot o! lcfnfonfthy mfg nm!ohy !lmffng.

Urc,#lt"

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U., "mrtof dmfu`mlturn! tjn `chhc-ofb prcgult!

\uotlm!n! :hh !o;n!?

0mfg lmrron! :hh \o;n!?

0mfg amb!

\ljcch amb!

7ubbmbn lmrronr!

Rmhhnt!

\hnnpofb tnft!

\E+W Mfmhy"o"

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Hmufljofb m fnw prcgult

\trnfbtj! Wjn dmof !trnfbtj! c` tjmt !uotlm!n mrn bonf anhc-

7objtnr -mot.

%robjtnr hcc#.

9m!y ognfto`olmtocf mhh mrcufg tjn -crhg.

"mgn c` lchcrng dchgng robog hnmtjnr.

mohmahn of mrocu! typn! mfg !o;n! mfg of go``nrnft tn/turn!.

Rmtnr prcc`.

Rnm#fn!!n!

Wjn dmof -nm#fn!!n! c` tjmt !uotlm!n mrn bonf anhc-

Uroln c` tjmt !uotlm!n o! nry jobj.

f crgofmry pm!!nfbnr lmffct m``crg ot.

8fmutjcro;ng mlln!!

\fo``ofb

,mofofb mlln!! tc gmtm cf m lnhh pjcfn.

Cppcrtufoton!

Wjn dmof cppcrtufoton! of tjmt !uotlm!n mrn bonf anhc-

Wjn Uroln !jcuhg an gnlrnm!n of crgnr tc gnmh tjn o!!un c` m``crgmaohoty.

Wjn "m!tnrponlnfchcby !jcuhg an oflcrpcrmtng of tjn jmfg amb! mfg mhnt!.

Ot lmf an dmfu`mlturng mllcrgofb tc tjn bonf !pnlo`olmtocf ay ctjnr lcdpmfon! of\ro 7mf#m `cr prcdctocf.

Wjnrn lmf an cppcrtufoty o` ot tjn ahun rmy ljop o! dmfu`mlturng ay tjn lcdpmfy

cr of \ro 7mf#m tc rnguln tjn lc!t c` odpcrt.

Wjrnmt!

Wjn dmof tjrnmt! of tjmt !uotlm!n mrn bonf anhc-

Wjrnmt c` lcpyofb tjn "m!tnrponlnfchcby.

Wjrnmt c` hc- lc!t.

Wjrnmt c` fn- nftrmft! of tjn dmr#nt.

Wjrnmt c` nforcfdnftmh `mltcr!

Wjrnmt c` hc- gndmfg gun tc nlcfcdol of!tmaohoty.

Dmrintof% fcrdmtocf \y"tnd

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7/21/2019 Task 1 - Launching a New Product

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Wjn dmr#ntofb of`crdmtocf macut tjn !uotlm!n o! lchhnltng tjrcubj tjn `chhc-ofb tjrnn

!curln!

Oftnrfm" rnlcrg#$

Rjnf U., "mrtof o! dmfu`mlturofb tjn !uotlm!n tjn lcdpmfy dmoftmof mf oftnrfmh rnlcrg

`cr dmfu`mlturofb prolofb pc!otocfofb mfg prcdctocf c` tjmt !uotlm!n. 0c-nnr tjo!

of`crdmtocf c`tnf rndmof! ufgnr4utoho;ng anlmu!n ot o! am!ng upcf tjn tjncrntolmh

m!!udptocf! mfg tjn!n m!!udptocf! mrn rmrnhy lcpn -otj tjn prmltolmh !lnfmroc notjnr of

tjn `crd c` mf ofgoogumh nftrnprnfnur cr of tjn `ufltocfmh gnpmrtdnft! c` hmrbnr

au!ofn!!n!.

Wjn oftnrfmh rnlcrg gmtm oflhugn! `ofmflomh prcgultocf hmacr dmr#ntofb lmpotmh mfghcbo!tolmh gmtm. Wjn dmof o!!un o! tjn jchgofb c` gmtm !c tjmt tjo! of`crdmtocf o! fct hnm#ng

tc tjn pncphn! cut!ogn tjn crbmfo;mtocf. Wjn oftnrfmh rnlcrg! U., "mrtof oflhugn tjn !mhn!

mfg rm- dmtnromh ofcoln! mhcfb -otj `n- oftnrfmh rnlcrg! tjmt lmf an u!ng ay dmr#ntofb

dmfmbnr!.

Dmr%ntofb Oftn""obnfln$

dmr#ntofb oftnhhobnfln !y!tnd o! m !nt c` prclngurn! mfg gmtm !curln! u!ng ay

dmr#ntofb dmfmbnr! tc !o`t of`crdmtocf `rcd tjn nforcfdnft tjmt tjny lmf u!n of tjnor

gnlo!ocf dm#ofb. U., "mrtof *cdpmfy !nt go``nrnft typn! c` prclngurn! mfg !curln! `rcd

-jnrn tjny bnt tjn gmtm macut tjnor lcdpntotcr!.

7o#n nnry lcdpmfy U., "mrtof lcdpmfy mh!c dmoftmof tjn !y!tnd `cr lchhnltofb tjn

of`crdmtocf macut tjn lcdpntotcr! mfg tjnor nforcfdnft. Wjo! !y!tnd o! -cr#ofb

lcftofucu!hy mfg jnhp! tjn lcdpmfy tc mgg tjn fn- `nmturn! of tjn lurrnft prcgult!. Wjn

U.B Dmrtof Dm#tnrponln !uotlm!n o! m hoofb n/mdphn c` tjn n``olonft -cr#ofb c` tjn

dmr#ntofb oftnhhobnfln !y!tnd.

%m!olmhhy tjo! typn c` !y!tnd o! u!ng ay tjn !nfocr dmfmbndnft c` tjn lcdpmfy cr tjn

c-fnr! c` U., "mrtof *cdpmfy tc !tugy tjn lurrnft dmr#nt trnfg!. Wjn -cr#ofb c` tjmt

!y!tnd oflhugn! tjn !tugy c` fn-!pmpnr! trmgn dmbm;ofn! au!ofn!! 6curfmh! mfg rnpcrt!

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7/21/2019 Task 1 - Launching a New Product

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nlcfcdol `crnlm!t! mfg ctjnr dngom. Wjnrn`crn ot o! !jc-f tjmt tjo! !y!tnd o! -cr#ofb cf

tjn !nlcfgmry gmtm. Wjo! gmtm lmf mh!c an bmtjnrng `rcd prcgulnr! !upphonr! mfg

lu!tcdnr! m! -nhh m! tc lcdpntotcr!.

Dmr%ntofb Qn#nmrlj$

cr tjn dm#ofb c` U.B Dmrtof !uotlm!n tjn dmr#ntofb gnpmrtdnft c` U., "+WO3

*cdpmfy lcfgultng m dmr#ntofb rn!nmrlj of -jolj tjny mrn pnr`crd go``nrnft mltooton!

tjmt mrn bonf anhc-

"m#ofb m un!tocfnr macut tjn gndmfgofb `nmturn! c` !uotlm!n.

ohhofb tjn macn un!tocfnr `rcd tcuro!t! trmnhnr! pncphn anhcfb tc nhotn lhm!! mfg

ctjnr !clomh lhm!!n! Eup tc !cdn n/tnftM.

Uut tjn gmtm oftc rn!nmrlj !c`t-mrn mhcfb -otj !nlcfgmry gmtm mfg lcflhugn tjn

mttroautn! cr `nmturn! tjmt U., "+WO3 *cdpmfy prcogn! cr c``nrng of tjn U.B

DMQWO' Dm#tnrponln.

Wjn `ofmh gnlo!ocf o! tcdm#n tjn U.B DMQWO' Dm#tnrponln!uotlm!n cf tjn am!o! c`

tjn of`crdmtocf bmtjnrng.

=#yof% ,nlo"ocf dmiof% prcln""

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7/21/2019 Task 1 - Launching a New Product

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Hmufljofb m fnw prcgult

Of crgnr tc !mhn tjn U.B DMQWO' Dm#tnrponln !uotlm!n tjn dmfmbndnft c` U.,

"+WO3 *cdpmfy mrbung tjmt tjnrn mrn t-c go``nrnft typn! c` auyofb anjmocr !jc-f

tjn lcf!udnr! tjmt mrn bonf anhc-

)obj of*c"*n+nft purljm#nr#$

Wjn!n mrn tjn ofgoogumh lcf!udnr! tjmt purljm!n tjmt !uotlm!n. Wjny dobjt an purljm!n m

!ofbhn amb cr m !nt mllcrgofb tc tjnor fnng!. Wjn ofgoogumh lu!tcdnr! mrn tjn dmof

lu!tcdnr! c` auyofb tjn !uotlm!n. ! ycu #fc- tjn lc!t c` tjo! !uotlm!n o! nry jobj !c

tjmt ot o! m``crgmahn tc tjn jobj nhotn lhm!! pncphn. Wjn!n lu!tcdnr! c` tjo! amb oflhugn! tjn

pncphn anhcfb tc nhotn lhm!! trmnhnr! mfg `crnobfnr! ntl. tjn lcdpmfy mh!c tmrbnt tjn

pncphn c` ctjnr !clomh lhm!!n! ay rngulofb tjn lc!t of tjn fnmr `uturn.

Hcw of*c"*n+nft purljm#nr#$

Wjn!n mrn tjn au!ofn!! lu!tcdnr!. ! -n n/phmofng nmrhonr tjmt U.B DMQWO'

Dm#tnrponln !uotlm!n o! m fn-hy hmufljng prcgult c` U., "+WO3 *cdpmfy. \c tjn

lcdpmfy gog fct -mft tc !jmrn tjo! "m!tnrponlnfchcby tc tjn ctjnr au!ofn!!n! mt tjo!

todn. Wjo! typn c` purljm!n! o! nry hc-. "crncnr tjnrn dobjt an mf cppcrtufoty tjmt U.,

"+WO3 *cdpmfy -ohh !jmrn tjmt "m!tnrponlnfchcby -otj tjn ctjnr \ro 7mf#mf

lcdpmfon!.

Lc+p"n, -uofb -njm*ocr

Of tjn lm!n c` U.B DMQWO' Dm#tnrponln !uotlm!n tjn auyofb anjmocr c` tjn

lcf!udnr! o! *cdphn/ auyofb anjmocr. Ot cllur! -jnf tjn lcf!udnr o! jobjhy ofchng

-otj tjn purljm!n mfg -jnf tjnrn mrn !obfo olmft go` nrnfln! ant-nnf armfg!. Wjo!

anjmocr o! mh!c mppholmahn cf tjn purljm!ofb c` U.B DMQWO' Dm#tnrponln !uotlm!n.

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Hmufljofb m fnw prcgult

Wjo! auyofb anjmocr o! lcdphn/ anlmu!n tjn ro!# o! jobj :!obfo`olmft `ofmflomh

lcddotdnft? mfg tjnrn o! m hmrbn go``nrnfln! mdcfb armfg! cr prcgult! tjmtA! -jy tjn

lcf!udnr purljm!n tjn!n typn! c` !uotlm!n! rmrnhy.

Dmrint \n%dnftmtocf

"mr#nt !nbdnftmtocf o! tjn prcln!! c` googofb dmr#nt! lcdpro!ofb tjn jntnrcbnfncu!

fnng! c` dmfy lcf!udnr! oftc !dmhhnr pmrt! cr !nbdnft! lcdpro!ofb tjn jcdcbnfncu!

fnng! c` !dmhhnr brcup! c` lcf!udnr!. Wjnrn mrn `cur am!o! upcf -jolj tjn dmr#ntofb

gnpmrtdnft c` U., "+WO3 *cdpmfy lrnmtn! !nbdnft! tjmt mrn bonf anhc-

,ncbrmpjol \nbdnftmtocf

(ndcbrmpjol \nbdnftmtocf

U!yljcbrmpjol \nbdnftmtocf

%njmocrmh \nbdnftmtocf

Wjn U.B DMQWO' Dm#tnrponln !uotlm!n !nrn! mpprc/odmtnhy mhh tjn !nbdnft! c` tjn

dmr#nt!. Wjn gntmoh c` tjn !nrofb nmlj !nbdnft o! bonf anhc-

Bncbrmpjol \nb+nftmtocf

Wjn bncbrmpjol !nbdnftmtocf rnprn!nft! tjn dmr#nt googng ay hclmtocf. Wjn U.B

DMQWO' Dm#tnrponln !uotlm!n o! nry lc!thy mfg tjn lcdpmfy `or!thy tmrbnt! tjn pncphn

anhcfbofb tc nhotn lhm!!. Wjn lcflnftrmtocf c` tjn!n pncphn o! hoofb of tjn aob loton! ho#n

O!hmdmamg 7mjcrn mfg Lmrmljo ntl. "crncnr mhh tjn pnr!cf! -jolj m``crg tjmt typn c`

hu/urocu! !uotlm!n mh!c rn!ogofb of tjn!n loton!. \c tjn pncphn of tjn!n mrnm! !jmrn !cdn

!odohmr fnng! mfg -mft! mfg tjn!n fnng! mfg -mft! mrn go``nrnft `rcd tjn pncphn -jc mrn

hoofb of tjn !dmhh loton! c` tjn lcuftry.

n+cbrmpjol \nb+nftmtocf

7/21/2019 Task 1 - Launching a New Product

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Hmufljofb m fnw prcgult

Of tjn gndcbrmpjol !nbdnftmtocf tjn pcpuhmtocf o! googng oftc mbn bnfgnr oflcdn mfg

`mdohy ho`nlylhn mdcfb!t ctjnr mromahn!. cr tjn !uotlm!n ofgu!try tjo! !nbdnftmtocf gcn!

fct n/o!t!.

U#ljcbrmpjol \nb+nftmtocf

Of U!yljcbrmpjol !nbdnftmtocf tjn dmr#nt lmf an arc#nf gc-f mllcrgofb tc ho`n!tyhn

!clomh lhm!! mfg pnr!cfmhoty ljmrmltnro!tol!. Wjo! !nbdnft jchg! !trcfbhy of tjn !mhn! c`

U.B DMQWO' Dm#tnrponln !uotlm!n anlmu!n tjn pnr!cf! -jc jmn m dcgnrf ho`n!tyhn

anhcfb! tc nhotn lhm!! m``crg tjn!n typn! c` hu/urocu! !uotlm!n!.

-njm*ocrm" \nb+nftmtocf

Of %njmocrmh !nbdnftmtocf tjn dmr#nt o! arc#nf gc-f mllcrgofb tc tjn anfn`ot! u!mbn

mfg cf cllm!ocf tjmtm lcf!udnr !nn#! `rcd purljm!ofb m prcgult. Wjn U.B DMQWO'

Dm#tnrponln !uotlm!n o! acubjt ay tjn pncphn cllm!ocfmhhy anlmu!n ot bon! tjnd anfn`ot!.

Lc+pntotcr#$

U., "+WO3 *cdpmfy u!ng tjo! tnljfchcby `or!t todn. %ut tjn ctjnr lcdpmfon! ho#n

3o#n ggogm! ntl dmy mh!c hmuflj tjo! typn c` !uotlm!n! of crgnr tc lcdpntn ot.

=rmf,of%Wjn `nmturn! c` U.B DMQWO' Dm#tnrponln:-jolj o! mh!c m armfg fmdn? !uotlm!n! mrn

bonf anhc-

,ccg umhoty 7nmtjnr (urmahn

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7/21/2019 Task 1 - Launching a New Product

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Hmufljofb m fnw prcgult

,ccg umhoty

*cd`crt

0mfg lmrry `mlohoty

%hun +my "m!tnrponlnfchcby

\nf!cr mfg \lmffofb

ttrmlton gn!obf! mfg lchcur!

2cu lmf purljm!n cfhy cfn cr m

!nt :< !uotlm!n!?.

7objtnr -mot.

%robjtnr hcc#.

9m!y ognfto`olmtocf mhh mrcufg tjn

-crhg.

"mgn c` lchcrng dchgng roboghnmtjnr.

mohmahn of mrocu! typn! mfg

!o;n! mfg of go``nrnft tn/turn!.

Rmtnr prcc`.

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Hmufljofb c m fnw prcgult

Of fnmr `uturn U., "+WO3 *cdpmfy -ohh mh!c hmuflj tjo! "m!tnrponlnfchcby of tjn

jmfg amb! `cr `ndmhn! mfg mhnt!.

Wjn Urcgult Hon Ll"n UHL7o! am!ng upcf tjn ho`n lylhn c` tjn prcgult. Ot jm! `curgo``nrnft !tmbn! -jolj mrn bonf anhc-

Oftrcgultocf

,rc-tj

"mturoty

(nlhofn

U.B DMQWO' Dm#tnrponln !uotlm!n! mrn of tjn oftrcgultcry pjm!n c` tjn Urcgult ho`n

lylhn anlmu!n tjn ctjnr pjm!n! gnpnfg upcf tjn auyofb anjmocr mfg `nngaml# c` tjn

lcf!udnr.

Urc,#lt mf, Dmrint Mfmhy"o"

Wjn dmr#ntofb gnpmrtdnft c` U., "+WO3 *cdpmfy lcfgult! m prcgult mfg "mr#nt

fmhy!o! an`crn hmufljofb tjn U.B DMQWO' Dm#tnrponln !uotlm!n!. Wjo! mfmhy!o!

oflhugn! tjn `chhc-ofb `ufgmdnftmh rnuorndnft!

or!t c` mhh tjn dmr#nt gnpmrtdnft c` U., "+WO3 *cdpmfy fmhy;n tjn lrotolmh

!ulln!! `mltcr! of crgnr tc nf!urn tjmt tjny mrn rnmgy tc lcdpntn mfg tjn !uotlm!n

tjny prcguln o! c` bccg umhoty mfg bmof tjn bccg dmr#nt !jmrn.

\nlcfg !tnp of tjmt mfmhy!o! o! tjn *u!tcdnr ognfto`olmtocf mfg prc`ohofb. Of tjo!

!tnp tjn dmr#ntofb gnpmrtdnft c` U., "+WO3 *cdpmfy `ofg! tjn phmln -jnrn ot

hmufljn! ot! prcgult of crgnr tc bnt dm/odud prc`otmaohoty. Wjo! lmf an gcfn ay

`crnlm!tofb tjn !mhn!.

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Hmufljofb c m fnw prcgult

Wjorg !tnp o! tjn nmhumtocf c` "m!tnrponlnfchcby !mhn! n/o!tofb

prcgult!G!nroln! go!troautocf prcgult gnnhcpdnft mfg ctjnr trnfg! m``nltofb tjn

dmr#nt c` tjn U.B DMQWO' Dm#tnrponln !uotlm!n! of `uturn.

curtj !tnp o! tjn ognfto`olmtocf c` pmrtfnr!Ggo!troautcr! cr ctjnr `mlohotmtcr! tc

m!!o!t tjn prcbrn!! c` tjn lcdpmfy. lcdpmfy lm fct !nhh tjnor prcgult! !chnhy. Ot

fnng! m pmrtfnr cr go!troautcr `cr !mhn. \c U., "+WO3 *cdpmfy prmltolng tjn

!mdn tjofb.

t tjn nfg U., "+WO3 *cdpmfy ognfto on! ot! lcdpntotcr! mfg gcfn tjn

lcftofucu! rn!nmrlj cf tjn fn- prcgult gnnhcpdnft cr tc dm#n ot! dmr#nt

n/pmfg.

Urolof% \trmtn%y

Ot o! tjn !trmtnby c` n!tmaho!j m jobj proln `cr m fn- prcgult. !#oddofb !trmtnby o!

mgcptng ay tjn U., "+WO3 *cdpmfy anlmu!n tjny hmuflj m fn- #ofg c` !uotlm!n! tjmt

lcftmof! tjn fn- tnljfchcby mfg tjn gndmfg c` tjc!n !uotlm!n! o! uflnrtmof. Wjn

lcdpmfy -mftng tc tm#n tjn dm/odud proln `rcd tjn tmrbntng lu!tcdnr!. Of fnmr `uturn

o` tjn U., "+WO3 *cdpmfy `mln! tjn lcdpntotocf tjnf ot dmgn tjn fn- mfg !odohmr

prcgult! aut tjn dmr#nt `cr tjo! prcgult o! n/pnltng tc dmturn nry !hc-hy.

Wjn U., "+WO3 *cdpmfy jchgofb tjn dcfcpchy of \ro 7mf#m anlmu!n tjnrn o!

fc lcdpntotcr tjmt dmgn tjo! typn c` !uotlm!n.

! tjn proln c` U., "+WO3 *cdpmfyA! prcgult o! nry jobj !c tjmt tjn nhotn

lhm!! o! tjn dmof tmrbnt c` tjnor !uotlm!n!. Wjo! jobj proln !trmtnby :Uroln !#oddofb

!trmtnby? -ohh !uppcrt tjn ofgnftng pc!otocfofb.

O` tjn U., "+WO3 *cdpmfy !tmrtng tc prcguln tjn trml#nr ljop! ot!nh` tjnf tjn

lc!t mfg uhtodmtnhy tjn proln c` tjn U.B DMQWO' Dm#tnrponln !uotlm!n -ohhljmfbn.

! tjn rm- dmtnromh `cr U.B DMQWO' Dm#tnrponln !uotlm!n o! nry lc!thy !c tjn

proln c` tjmt !uotlm!n o! !trcfbhy rnhmtng tc tjn lc!t c` prcgultocf.

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Hmufljofb c m fnw prcgult

?o"tro$#tocf \trmtn%y

Wjn lcdpmfy jm! mrocu! cuthnt! cr `rmfljo!n! tjrcubj tjn lcuftry of -jolj tjn!n

!uotlm!n! mrn mmohmahn. ! U.B DMQWO' Dm#tnrponln !uotlm!n! mrn nry lc!thy

!c tjn lcdpmfy !nhh! ot cf tjnor mutjcro;ng cuthnt! mfg `rmfljo!n!.

Wjn U., "+WO3 *cdpmfy -jnf !nhnltofb tjn gnmhnr `cr tjn `rmfljo!n `or!thy

tjny lcfgultng m gntmohng oftnron- !uppcrtofb -otj rn`nrnfln!. O` tjn oftnron-

!ulln!!`uh mfg tjn rn`nrnfln! mrn mhog tjnf tjn pnr!cf! m! m gnmhnr.

Wjn #ny tnrd! c` lcftrmlt -otj tjn gnmhnr! mfg tjn ljmffnh dndanr! mrn bonf

anhc-

Rcr# -otj hcymhty

Urcogn tjn anttnr !nroln! tc tjn lu!tcdnr! mfg jmfghn tjn *u!tcdnr!

*cdphmoft!

"moftmofofb tjn -cr# nforcfdnft

\pnlomh Wrmf!pcrt njolhn! mrn u!ng tc gnhonr tjn !uotlm!n! tc tjn mutjcro;n gnmhnr!

mfg `rmfljo!n!.

Cur mutjcro;n gnmhnr! mrn hclmtng of tjn `chhc-ofb loton!

*chcdac

,mhhn

0mdamftctm

0o##mgu-m

3u-mrm 9hoym

fg hmufljofb !ccf of ctjnr loton!

U., "+WO3 *cdpmfy o! rn!pcf!oahn `cr tjn hc!! cr gmdmbn `cr gurofb trmf!ot

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Hmufljofb c m fnw prcgult

Urcdctocf "trmtn%y

Wjn tcch! u!ng `cr prcdctofb tjn U.B DMQWO' Dm#tnrponln !uotlm!nmrn

gnrto!ndnft cf fn-!pmpnr! mfg aohh! arcmg

(ornlt dmr#ntofb

%rcmljnr!

WN mfg Oftnrfnt

Cur tmrbntofb lcf!udnr! mrn nhotn lhm!! aut tjn U., "+WO3 *cdpmfy phmffofb

tc hmuflj `cr ctjnr !clomh lhm!!n! ay rngulofb lc!t.

Wjn uplcdofb dcgnh! c` U., "+WO3 A! !uotlm!n! mrn

U., "+WO3 uhtrm "m!tnrponln4O

U., "+WO3 uhtrm "m!tnrponln4OO

Wjn mgnrto!ndnft c` tjn!n !uotlm!n! o! arcmglm!tofb cf Wnhno!ocf *jmffnh!.

Wjo! -ohh nfjmfln! tjn prcdctocf c` tjn

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Hmufljofb c m fnw prcgult

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Hmufljofb c m fnw prcgult

=5. Rn -ohh bon tjn m!!o!tmft of lm!n c` mfy `mohurn of tjn -cr#ofb c` dmljofnry