Strategies For Launching a New Product

Presented by Group 1

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Premium Brand!!!

A Brand becomes premium when people believe it is “WORTH” the price.

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Product Category

It is a Beverage

A refreshment drink

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Our Product

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Types of Buttermilk

Salted

Sweet

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Flavors of Anmol Buttermilk

Jeera Masala

Mint Masala Strawberry

Mango Rose

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Packaging

Anmol Buttermilk

200 ml

500 ml

1 ltr

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Pricing Strategy

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Anmol Buttermilk

Rs. 30

Rs.8Rs.15

Advertising Theme

Hoardings

Television

Print Media

Retail Parlors of Anmol

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Target Market

We especially target the people who are out for their job work.

Those who travel a lot in these hot summers, Scorching Sunlight.

For them a buttermilk which refreshes them and gives them the feeling of freshness.

We also have kept the price by keeping in mind that all the people get it in reasonable price.

Tolani Institute of Management Studies