Product Launching Presentation

Clinique Mineral Translucent Spray Blusher

Diana | Herni | Stephanie11-7A

It is an offshoot of the Estee Lauder Company

Clinique was established in 1968 Clinique was developed to capture the type

of customer who is asking for a helpful program

Clinique products are allergy tested and 100% fragrance free

Company Profile

Strengths:◦ all its products are allergy tested and 100%

fragrance free◦ tested by experts and leading dermatologist

Weakness:◦ high cost for its product research

Opportunity:o people have already trusted Clinique and sold in

more than 135 countries and territories Threats:o competitors, such as Kanebo and Lancomeo illegal counterfeited products

SWOT Analysis

can be applied easily to your cheeks for a healthy, radiant and long lasting rosy glow

made by 100% pure crushed minerals and contains no irritants

It is naturally hypoallergenic, non-comedogenic, non-acnegenic, anti-bacteria

The available colors are Pink Blossom, Sweet Orange, Sugar Plum, Natural Copper and Deep Chocolate

Product Characteristics

INSIDE Public Relations Consultant was first set up in November 2002 in Jakarta

Provide a complete range of public relations service

Inside Public Relations Consultant has already formulated its vision, mission, and value

We also has some valuable experiences

PR Consultant

To create awareness of Clinique Mineral Translucent Spray Blusher in consumers, community and opinion leaders by 25% by the end of March 2009.

PublicDemographicGeodemographic

Objectives and Public

Newspapers: Kompas Magazines: Cosmopolitan Radio: 90.4 Cosmopolitan FM Television: O’Channel

Media

Venue (Balai Samudra) Foods & beverages Decoration & lighting Sound system Entertainer (Glenn Fredly) MC (Andhara Early) Invitation Press kit Goody bag

GRAND TOTAL: Rp 462.825.000

Budget

Title : Mineralique Place : Balai Samudra

Jl. Boulevard Barat no. 1 Kelapa Gading Jakarta Utara

Date : Saturday, 2 August 2008 Time : 17.30 till drop

Program Information

Press kit will be including:Pen, exclusive notebook, and Clinique magazines

Goody bag will be including:Pen, exclusive notebook, mug, watch keychain, and cosmetic purse

Press Kit and Goody Bag

Photos

Clinique Mineral TranslucentSpray Blusher

Sketch of the place

Decoration