Leveraging Inbound Marketing to Generate Traffic, Leads and Sales
KILLER INBOUND LEAD GENERATION MACHINE€¦ · CLOSING LEADS Be quick to reach out to potential...
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01 02 03 04 05 06 HOW TO CREATE A KILLER INBOUND LEAD GENERATION MACHINE 07 keyword/ topic planning Use tools like Google Keyword Planner to understand which keywords are being searched and how oſten. Try to use keywords that have a high search rate, but low compeon. CONTENT MARKETING Using what you have learned from your keyword research, develop a plan for creang online content. This can include blogs, white papers, infographics, guides, etc. REVIEW ANALYTICS Analycs can help you understand how users are interacng with your website. Google Analycs and Twier Analycs can help you improve your inbound lead generaon strategy while Moz can be used to see how you are ranking against your competors for keywords. CONVERSIONS The individuals sharing your blog posts, subscribing to your newsleer and downloading your white papers are proving that they are interested in what you do. Boost these conversions by reaching out via social media, email or telephone to discuss how you can work together. CLOSING LEADS Be quick to reach out to potenal leads because you want to stay fresh in their minds. Provide a proposal that outlines how you will help them improve their business goals. FOLLOW-UP Ulize your CRM to keep track of opportunies. The CRM will keep you organized and remind you when it’s me to follow-up with potenal customers/clients. UNDERSTAND THE CUSTOMER BUYING PROCESS Create content to support the customer buying process. This can be based off quesons your customers may have or words or phrases they may be searching on Google.
Transcript of KILLER INBOUND LEAD GENERATION MACHINE€¦ · CLOSING LEADS Be quick to reach out to potential...
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06HOW TO CREATE A KILLER INBOUND
LEAD GENERATION MACHINE
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keyword/ topic planningUse tools like Google Keyword Planner to understand which
keywords are being searched and how often. Try to use keywords that
have a high search rate, but low competition.
CONTENT MARKETINGUsing what you have learned fromyour keyword research, develop a
plan for creating online content. This can include blogs, white papers,
infographics, guides, etc.
REVIEW ANALYTICSAnalytics can help you
understand how users are interacting with your website. Google
Analytics and Twitter Analytics can help you improve your inbound lead
generation strategy while Moz can be used to see how you are ranking
against your competitors for keywords.
CONVERSIONSThe individuals sharing your blog
posts, subscribing to your newsletter and downloading your white papers are proving that they are interested
in what you do. Boost these conversions by reaching out via social media, email or telephone to discuss
how you can work together.
CLOSING LEADSBe quick to reach out to potential
leads because you want to stay fresh in their minds. Provide a proposal
that outlines how you will help them improve their business goals.
FOLLOW-UPUtilize your CRM to keep track of
opportunities. The CRM will keep you organized and remind you when it’s
time to follow-up with potential customers/clients.
UNDERSTAND THE CUSTOMER BUYING PROCESS
Create content to support the customer buying process. This can be based off
questions your customers may have or words or phrases they may be
searching on Google.
