Inbound Central Florida #3: How to Growth Hack Inbound Marketing - How to Generate Leads Without...

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Transcript of Inbound Central Florida #3: How to Growth Hack Inbound Marketing - How to Generate Leads Without...

Welcome to Inbound CFL

• Official HubSpot user group

• Who is Inbound CFL for? Marketers, business owners, students, HubSpot users / agencies

• First Inbound CFL event downtown

What is inbound marketing?

Introducing HubSpot CRM

Sales is about growing and managing your

customer relationships.

Session One:

How To Growth Hack Inbound Marketing

Presenter: Caleb Edwards,

GreenHouse Agency

Viral Growth

Most companies only track…

• Website Traffic

• Leads

• Customers

Those 3 metrics only tell part of the story.

The magic happens in between!

Takeaway: Map out customer lifecycle

Source: http://www.slideshare.net/mattangriffel/growth-hacking

5 Elements Of Growth Hacking

5 Elements Of Growth Hacking

• Acquisition – Getting people to your site

• Activation – Getting people to sign-up for anything that could lead to a repeat visit

• Retention – Getting users to become active

• Revenue – Monetizing active users

• Referral – Getting active users to refer others

The Growth Hackers Job

The growth hackers job is to figure out how

to move people from one stage to the next.

How To Growth Hack Using Inbound

• Acquisition – Getting people to your site

• Blogging – Cabo vs. Cancun post

How To Growth Hack Using Inbound

• Activation – focus on micro-conversions

• Social Media Contests

• Pin-to-Win for Pinterest

• LinkedIn, Google Adwords advertising

• Facebook Referral Campaigns (Heyo)

• Download an E-Book, White Paper, Video,

Guide, Webinar, Calculator, Recipe Book

How To Growth Hack Using Inbound

• Retention– focus on engagement

• Middle of the funnel in the buying process

• Establish your brand as the expert

• Create landing pages for micro audiences

• Use personalized email workflows

• Retarget in the Newsfeed (Go Chime)

• Re-engage inactive contacts

How To Growth Hack Using Inbound

• Revenue– focus on trials & sales conversions

• Measure and improve your Call-To-Actions

• Test & optimize your landing pages

• Use tools like Optimizely to A/B test

• Use ClickTale to record user sessions

• Evolve the design of your site based on

data

• Use HubSpot Smart Content to personalize

based on customer lifecycle stage

How To Growth Hack Using Inbound

• Referrals– turn customers into brand

ambassadors and give them an incentive

• Most overlooked part of the sales funnel

• Referrals are the key to viral growth

• Use irresistible incentives

• Get creative with your referral program

• Use HubSpot email workflows to enroll

• Use Ambassador to manage your referral

program. Integrates with HubSpot.

Session Two:

How to Generate LeadsWithout Landing Pages

Presenter: Kristen Wiley,

GreenHouse Agency

What is a Landing Page

What is a Landing Page

What is a Landing Page

• Clear goal

• Form

• Call-to-action

• Simple

Why are landing pages important?

• Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10

• 68% of B2B businesses use landing pages to garner a new sales lead for future conversion.

• Businesses got a 55% increase in leads when increasing their number of landing pages from just 10 to 15.

• dsf

Landing Page Alternative

Lead Generation

Connect with us:

@inboundcflInboundcfl.com

Facebook.com/inboundcfl

Linkedin: Hubspot User Group of Central Florida