Inbound Leads Formula - Module2 ... Inbound Leads Formula Module 2: Developing Your Conversion...

Developing Your Conversion Tracking System
www.InboundLeadsFormula.com
Inbound Leads Formula
‐Module 2 ‐

Module 2 www.InboundLeadsFormula.com
Module 1: The Business of Internet Advertising and How to Play it Successfully
It’s All About Getting Business 1 ‐ Get Business 2 ‐ Drive Traffic to Get Business
Three Types of Ad Formats Text, Image, HTML
Crafting Your Lead Converting Ad S‐T‐A‐R Headline and Hook, Line, Sinker

Module 2: Developing Your Conversion Tracking System
• Advertising strategies that are inviting, not hype to make your ads stand out as a cut above
• Tips to making your conversion ratio soar • Analyzing results so you can fine tune what’s working and replicate it exponentially
• Expanding your ad campaign

1: Identifying and Tracking Your Ads – Advertising Site (URL) – Ad number and/or Headline – Geographic Location – Category – Date/Time

2: Tracking Results – Contact from Your Ad: Phone/Email – Clickthroughs to Your Website: Google Analytics
• Contact: Phone/Email/ Contact Form – Indexing of Your Ad with Internet Ranking & SEO

Craigslist: Portland Oregon October 2012
Ad# Clicks Ad Title 4640, 5604 13 POWERFUL Websites that Set YOU above the COMPETITION!
0358 8 Custom Wordpress editing ‐ If you can imagine it, we can create it! 6958 8 WEBSITES that INCREASE Your Internet Presence 7982 6 Impressive‐Looking, High Performance, Affordable WEBSITES! 1675 5 Professional and Affordable LOCAL Website Development
4670, 9242 5 Spend more time on YOUR business while we Manage your WEBSITE 5316 5 Web Development & Programming, If You Can Dream it We Can Build It! 6752 4 Get a WEBSITE that STANDS Out from the Crowd! 0755 3 Innovative WEB Site Solutions that Deliver Results!
8652, 4144 2 NW Web Technologies ‐ LOCAL Website Solutions 5408 2 We Build Websites that Build Your Business 4910 1 NW Web Technologies ‐ LOCAL Website Design & Development

Assignment: Create Your Tracking System

Advertising Strategies
Inviting, not hype to make your ads stand out as a cut above… View Competition – • Within Category • By Search

Advertising Strategies
View Postings

Make Your Conversion Ration Soar
• Create Lead Converting Ads: S‐T‐A‐R Headline Hook, Line & Sinker Body
• Post Ads Daily • Track Results • Repeat and Replicate Converting Ads

Best Classified Ad Sites 1. Craigslist 2. Backpage 3. eBay Classifieds 4. Oodle 5. OLX
Expanding Your Ad Campaign

• Format – Text, Image, HTML
• Features – Can Post Daily – Multiple Cities Ok
• Results – Strong SEO – Title is URL
Backpage– www.backpage.com

Ad Title becomes the URL

1. Create an Account 2. Click “Post” your ad 3. Write Your Ad Title: Keywords 4. Write your ad Body: – Hook, Line, Sinker.
Always in include pictures, Links, HTML. 5. Confirm Your Ad….done!
Steps to Posting Your Ad

Craigslist Code also Works with BackPage • This is some bold text
You type: This is some bold text • This is red text
You type: This is red text
• The is large heading text You type: This is large heading text also…h1, h2, h3, h4, h5, h6
Craigslist Styling with Easy HTML ‐ Body

My slammin’ awesome hook Description of my incredible products & services.

www.mywebsiteurl.com
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ www.mywebsiteurl.com
Links and Images with Easy HTML ‐ Body

• Post Ads on Craigslist AND Backpage NOTE: Craigslist = STAR Headline, BackPage = Keyword title
– Upload an Images & Use Some HTML • Write 2 More Ads and Post • Use Your Tracking Sheet to Track Results
By Next Session: Have 4‐6+ Live Ads!
This Weeks Challenge!

Your Member Area ‐ Support Documents
Worksheets: • Step‐by‐step Guide • Excel Tracking Sheet • Craigslist HTML • Sample Code files
Teleclass Audio Recording and Accompanying Slides

Module 2: Developing Your Conversion Tracking System
• Advertising strategies that are inviting, not hype to make your ads stand out as a cut above
• Tips to making your conversion ratio soar • Analyzing results so you can fine tune what’s working and replicate it exponentially
• Expanding your ad campaign

Inbound Leads Formula - Module2 ... Inbound Leads Formula Module 2: Developing Your Conversion...

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