INTRODUCTION Graeme Wilson

graeme.wilson@mpull.com

Worldwide, marketer’s are under pressure to show return on marketing…

Currently, there are solutions, but none take into account the whole Marketing function!

Challenges Marketer’s face today…

Only a portion of our tactics align to Marketing Objectives

Marketing is not agile enough

50% of leads generated are not qualified

We have so many un-integrated systems

We diligently track return in spreadsheets, but it is almost impossible to combine all the spreadsheets into meaningful reports

Challenges Marketer’s face today…

We often focus on the incorrect low performing campaigns

Our branded merchandise disappears from our storeroom!

We find more than one of our ads in a magazine

We must do more with less, and headcount is frozen

There is no team collaboration

There is too much internal e-mail!

Challenges Marketer’s face today…

Valuable knowledge is lost when employees leave

Everyone manages campaigns differently

Performance reviews are too subjective!

There is no proof of Marketing performance

Our business units buy the identical stock photography and market reports

I need Market Intelligence to make decisions

The MPULL Solution to Marketing Challenges

End-to-End Solution for Agile Marketing Teams

•  Campaign Management (Advertising, PR, Direct Marketing etc)

•  Event and RSVP Management

•  Research Survey’s •  Collateral •  Branded

Merchandise •  Business

Intelligence

Marketing Operations Management

•  Project Management

•  Workflow •  Team Performance

& Appraisals •  Marketing Calendar

Marketing Resource Management

•  Landing Pages •  Bulk Email •  Bulk Text

Messaging •  Form Development

Multi-Channel Marketing

•  Lead Scoring •  Trigger

Management •  Automated

Messaging

Lead Nurturing

MPULL… where Marketer’s live!

Lead Nurturing…

Current Scope of Services from Digital Agencies

Lead Generation

Search Engine Marketing

Online Advertising

Content Marketing

Social Media

Viral

Lead Capture

Web Strategy

Development

CRM

Lead Nurture

Conversation Optimisation

Opportunity for Lead Nurturing

Agency develops strategy and design, MPULL executes

Create banners that people click on… and nurture to conversion…

Triggers and Actions

Completion of form

After X number of days

Clicks on e-mail link

Visits a combination of pages

Visits a quantity of pages

Leaves a particular page

Watches a video

Download a particular file

Lead Score is X

Add to lead program: X

Send lead e-mail: X

Send lead SMS: X

Move lead to program: X

E-mail notification: X

Push to CRM system

End Program

Completion of form

After X number of days

Clicks on e-mail link

Visits a combination of pages

Visits a quantity of pages

Leaves a particular page

Watches a video

Download a particular file

Lead Score is X

Intuitive Interface

THANK YOU! For more information:

visit www.mpull.com

e-mail graeme.wilson@mpull.com