1. Lead Nurturing in EMEA The Dos and Donts

2. Who is DemandGen?
DemandGen is a global consulting firm helping companies deploy and utilize marketing automation and CRM systems. We are the trusted advisor to the world's leading sales and marketing teams combining superior service, business process, and technology expertise.
John Sweeney
Customer Success Director
DemandGen UK

• John.sweeney@demandgen.com
• 3. +44 207 096 1835
• 4. L B2B Marketing Automation UK

Locations
EMEA
North America
Asia

5. What problems does Marketing Automation solve?
Marketing generated leads not respected by Sales

6. What problems does Marketing Automation solve?
Marketing generated leads not respected by Sales
Marketing are sending us prospects
that dont get us business right now.

7. What problems does Marketing Automation solve?
Marketing generated leads not respected by Sales
Marketing are sending us prospects
that dont get us business right now.
The Lead Management Process isnt working

8. What problems does Marketing Automation solve?
Marketing generated leads not respected by Sales
Marketing are sending us prospects
that dont get us business right now.
The Lead Management Process isnt working
We need a bigger pipeline

9. What problems does Marketing Automation solve?
Marketing generated leads not respected by Sales
Marketing are sending us prospects
that dont get us business right now.
The Lead Management Process isnt working
We struggle to measure marketing results against revenue
We need a bigger pipeline

10. What problems does Marketing Automation solve?
Marketing generated leads not respected by Sales
Marketing are sending us prospects
that dont get us business right now.
We dont have the in-house skills to do marketing automation
The Lead Management Process isnt working
We struggle to measure marketing results against revenue
We need a bigger pipeline

11. What problems does Marketing Automation solve?
Marketing generated leads not respected by Sales
Sales & Marketing are not working together
Marketing are sending us prospects
that dont get us business right now.
We dont have the in-house skills to do marketing automation
The Lead Management Process isnt working
We struggle to measure marketing results against revenue
We need a bigger pipeline

12. Todays Panel
Teri ONeal
Marketing AutomationManager EMEA
Stan Wood
Managing Director
Velocity Partners
John Watton
Director, Global Brand and Marketing
Expedia Affiliate Network

13. Marketing Automation is a Journey

14. Marketing Automation is a Journey
Get ready, buy good equipment, plan carefully, find a guide, stick together and dont give up

15. Has every body bought into Marketing Automation?

16. Has every body bought into Marketing Automation?
Dont go it alone!

17. Lead Nurturing in EMEA

18. Lead Nurturing in EMEA
Buyers buy when they are ready to buy so dont forget to nurture them

19. The Role of Content
Who stops
outside your
shop window?
Be interesting or be ignored?

20. Measuring Results:
Did your waist-line pipe-line grow?

21. EU Data-Directive
= ?

22. EU Data-Directive
= ?
Directive Effective after May 26th 2011 - Know where you stand.

23. Contact Us!
E-Mail: John.Sweeney@demandgen.comLinkedInGroup:UK B2B Marketing Automation Guide
Contact me for:

• Summary of this webcast
• 24. EloquasEU Data Compliance Whitepaper : http://bit.ly/mAlmHT

Teri ONeal
Marketing AutomationManager EMEA
Stan Wood
Managing Director
Velocity Partners
John Watton
Director, Global Brand and Marketing
Expedia Affiliate Network
E: teri.O'Neal@netapp.com
E: jwatton@expedia.com
T: @jwatton
E: stan@velocitypartners.co.uk
Contact me for:

• B2B Content Marketing Tutorial
• 25. B2B Marketing Manifesto