Hotel Landscape Overview

iBeacons in Hotel industry

By : JOY JAGADISH PATRA

Top common hassles at reception

desk

Limited check in/out

counters

Guest stay compliance

requirements

Likes/Dislikes notifictions

Guest preference selection

  More personal guest interaction

  Acquainted skill force   Highly integrated with all

departments & POS

  High maintenance costs’

  Time consuming process

  No multi tasking feature for guest check in/out

Leading Hotel chains

iBeacons for Hotels

•  Maximize reach to customers through digital signage's

•  Guest interest & purchase analysis

•  Revenue channel :More add on sale ,upselling , merchandising

•  Elevated guest experience

•  Less involvement of human resource

•  Increase in social media engagement

•  Review Management

iBeacons for Hotel Guests

•  Property Information : Amenities & Map layout for directions

•  Messages : Perks, Discounts, Upgrades ,

•  Quintessential Travel Information : Weather, Train/Flight status ,Local sightseeing , Travel desk

•  Personalized Requests : Housekeeping , Concierge & In room Dining ,

Surprisingly, the highest number of guests visit hotel for leisure and expect to relax at ease

Business Delegates

Group Travel Packages

Family

Leisure : Tourists &

Holiday

The customer segmentation can also be sub categorized according to the daily rate: Group rate, Retail rate , Corporate rate, Discount & Membership rates

Guest Experience

Direct reservations

Indirect reservation

Revenue Channels

Sources of Reservation

  Indirect reservation Online Travel Portals i.e. OTA Global Distribution systems

  Direct reservation Hotel Website Walk in or Call in

  Group booking for MICE are always direct to Hotel

  Reservations before travel has become extremely important for travellers

Strategic Partnership Opportunity

Booking.com Online Hotel Booking Portals Expedia.com

Tripadvisor Review Management Portals

Lonely planet

IDS NEXT Hotel PMS & Booking Engine

Salesforce for Hotel

Casino

& Clubs StarCruise Travel

& Tour Operators

•  Guests are directed from multiple channels to Hotels

•  Direct reservation to Hotel is <50%

•  Indirect reservation through travel agents and online booking portals have over taken and route the guests

iBeacons at Hotels can support related complementing businesses

Hot Factors in mobile reservation

Positions iBeacons at a Great Time to implement in Hotels

Innovative mobile Apps

Recovering Economy

Demographic mobile

adoption