iBeacons for retail and malls (eng)

cloud service for SEC and retail

based on

iBEACON

STATISTICS

ANALYTICS

ADVERTISING

SALES

LOYALTY PROGRAM

MAIN IDEA User has two kind of content in the mobile app - common and special

SPECIALCOMMON

Available everytime and everywhere:

Navigation

Available only at special zones inside the SEC or shop:

Loyalty program’s bonuses

Discounts & special prices

Limited offers

Extended assortment

Additional information

Push-notification

News

Events

Service information

How it’s working

Different zones - different content

An arbitrary number of zones

Zones with the different areas

Notification outside the shop to draw attention

Notification inside the shop to draw attention

Smartphone automatically updates and displays

information that is relevant to user location inside the

shop or Mall

WinWinWin for retail

• доступ к специальным предложениям

• участие в программе лояльности

• навигацию




Europe’s largest retailer Carrefour has launched a pilot project with the beacons in 28 Romanian su-permarkets in 2015 for increasing sales and better working with visitors.Carrefour owns 11 900 stores in 34 countries of Europe, South America and Asia, has served more than 10 million customers in 2014. At the initial stage it is planned to install about 600 beacons in 28 stores

Shop inside the smartphone

Callback and easy integration with a multichanel sales

Additional sales

Integrated loyalty program

Additional way to communicate with a customer

Working with relevant customers

Efficient marketing

Analysis of the traffic

Analysis of the movements inside the store

Analysis of user preferences

Statistics and analytics

WinWinWin for SEC







Selling targeted advertising for tenants and brands

Additional sales channel for the tenants

Additional sales

Easy integration of tenants to a loyalty program

Relevant marketing for tenants and SEC

Feedback. Channel of communication with visitors

Efficient marketing

Analysis of the traffic of the SEC and tenants

Analysis of the movements inside the Mall

Analysis of the preferences of the visitors of the Mall

Statistics and analytics

The SEC “Prospect” (Kiev, Ukraine) and “City Center“ (Odessa, Ukraine) launched a pilot project with the beacons in 2015

The American company Simon started to imple-ment beacon in the territory of the 240 malls and shopping centres under their management

Sources: 2015/2016: RFID Journal, Bloomberg, Forbes, Venturebeat, InMarket

InMarket (USA) announced that the use of beacon in the retail sector, the evaluation of their marketing

campaigns leading to increase of the value of purchases at 14% for one visit on average, and the

conversion of geotargeting advertising is 300% vs 3% of the normal advertising banner

The Marroitt hotel chain together with the advertising Agency Beeby Clark + Meyler has announced the

performance indicators geotargeting of advertising - an increase of 25% of the time viewing the advertising

information on-site hotels

The efficience of targeted advertising:

Test pilot with our beacons

Adaptation to existing business processes

Development of new business processes

Content supporting

Flexible pricing

We offer

Vyacheslav DorofeevCEO

[email protected]

+380 (67) 507-50-22+380 (67) 408-20-66

www.pingbymall.com

INSPIRED 2 INNOVATE

iBeacons for retail and malls (eng)

Retail

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