What are iBeacons? Search

iBeacons

iBeacons are Apple’s soware implementation of beacons which have been effective since the introduction of iOS7. iBeacons use Bluetooth LE-based technology that extends location-based services within iOS devices.

Beacons

Standalone beacons are sensor devices, which have been developed by 3rd party companies such as Estimote, that can be strategically placed in locations to target consumers via any bluetooth-enabled mobile device (including non-Apple devices).

Already, there are over...

...and these are in the form ofthe iOS phones in our pockets!

200 MILLIONEXISTING IBEACONS

WHAT ARE IBEACONS?1

iOS8 is a monumental move towards devices that are more connected, more aware, and

increasingly powered by iBeacon and Bluetooth LE technology.

IBEACON USES

INDOORNAVIGATION PROXIMITY

MARKETING

AUTOMATICCHECK-IN CONTACTLESS

PAYMENT

2

Immediate

Within a fewcentimetres

Near

Within a coupleof metres

Far

Greater than10 metres away

HOW DOES IT WORK?3

230 ft

The distance that beacon transmitters can

send signals without Wi-Fi, GPS or 3G/4G. Multiple beacons can triangulate your position at distances anywhere from 230

down to just a few inches.

THE PRICE

£3 - £12 ($5 - $20)per beacon

2 years

The minimum battery life of each non-rechargeable lithium beacon.

CURRENT USE4

ABI Research predicts that beacons will be installed in

30,000 INDOOR LOCATIONSby the end of 2014

“““

“““

254 Apple retail stores

Beacons have been installed at Apple stores to help with store events, Genius Bar appointments, and online orders.

20 Major league

baseball Parks

Across the USA, a number of venues have announced plans to use beacons to enhance

fan experiences.

Heathrow Airport

Virgin Atlantic has installed beacons at Heathrow Airport, so when passengers pass their boarding gate, their smartphones will

display boarding passes.

Tesco & Waitrose

A trial of iBeacon technology in the first two UK supermarkets is underway.

Walmart

Walmart want to engage with shoppers using beacons at the time when buying decisions are being made, in order to provide them

with useful information.

Macy’s Department stores

In New York and San Francisco Macy's stores, beacon transmitters will be installed to track shoppers' movements throughout the stores, offer special deals, and connect their home shopping and in-store shopping experiences.

“iBeacon technology is going to revolutionise retail-tailoring location-based content, ensuring the right message is delivered. With Tactus point of sale (POS) units being installed by major retailers across the UK, we want to ensure

our customers know exactly what they’re getting.”

Neil RustageDistribution Director, Tactus

WILL IBEACONS CATCH ON?

80% of smartphone owners want more mobile-optimised product informationwhile shopping in stores.

4 out of 5 consumers usesmartphones to shop.

£7.5 billion of UK retail saleswere from mobile devices in 2013.

80%

£7.5 BILLION

5

EFFECTIVE MOBILE TARGETING

During a recent Tesco campaign, a £5 discount was offered to women aged 25-54 living within a Tesco catchment area. Nearly 40,000 women

redeemed the coupon in one day.

ADDITIONALLY, WHEN SURVEYED....

Weve is a joint venture between EE, O2 and Vodafone with a database of over 20 million mobile users.

They have seen a 4X INCREASE of brands looking to use their mobile targeting.

6

£5 discount

TODAY ONLY

69% of UK consumers would be happy to receive a coupon on their mobile phone.

45% of smartphone owners would be ‘very willing’ or ‘somewhat willing’ to receive promotional messages from retailers directly to their smartphone.

69%of UK

consumersof smartphoneowners

45%

SOURCES

http://www.wired.co.uk/news/archive/2013-12/12/apple-ibeacon

http://www.techrepublic.com/article/10-ways-ibeacon-is-changing-the-future-of-shopping/

http://jahya.net/blog/?2013-10-introduction-to-ibeacons

http://www.phonearena.com/news/Report-Apple-to-reveal-additional-technology-for-iBeacon-at-WWDC_id56764

http://beekn.net/2014/06/ibeacon-ios8-devices/

http://estimote.com/

http:/http://en.wikipedia.org/wiki/IBeacon

http://www.weve.com/mobile-marketing

7

visit us online at:

www.appitized.com

iOS8 is a monumental move towards devices that are more connected, more aware, and

increasingly powered by iBeacon and Bluetooth LE technology.

The Future ofConsumer Engagement:

iBEACONS

10% discount

off everything!