iBeacons, a Business Case for Marketers
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Transcript of iBeacons, a Business Case for Marketers
iBeaconA Business CaseHow to Monetize on Beacon and
Bluetooth Technology
Create Relevance, No intrusion
Appsolute Value ?
Forrester likes to call
us a
‘Mobile Engagement
Provider’
Look out for Forrester’s
Playbook
‘Wanted Mobile
Engagement Provider’ –
We cannot tell it any better
BTW, what is wrong with
this guy behind me?
Well, he is not engaged. We don’t like that. We
don’t like to leave a customer behind….
Learn more..
www.appsolutevalue.ca
Courtesy : TriStar Pictures
OK, Now..show me The Money, dud!
No tech-story today – We estimate the audience wants to hear about ROI and Go-to-Market
Just remember
this…beacon technology
has a great
reach….beacons can
detect now devices up to
70 Meters !
Source: latitude
Source: Google Research
In market findings
Sources: Mobilemarketing.com and inmarkt
19X
16.5X
6.4X
Its not all about the numbers….
Apple started this whole thing….again !
iBeacons are created to enable awesome things when
mobile phones are nearby your business – Provide Great New Location-Based Services!
Hmm…yeah…but GPS and other apps like Yelp and Foursquare already detect my business, no ?!
Not Really
The accuracy of GPS and GPS-driven apps
is about 30 ft (10m) and this get worse
once indoors.
Best location determination is now a
combination of GPS, WiFi and Cell Triangulation.
In our Mobile World – Context Matters !
Retail is leading the force….
RevampExpensive stores
Into The
Next Killer App
the physical channel with the digitals…!?
MonetizeOn Your
CustomersLocation
Mobileis
Your NewStore’s
Front Door
Your store as a
Digital- enabledInspirational
Site
Everybody a winner
Improve Loyalty
SocialexposureUpsellBusiness case
drivers
Lots of Moments of Truth to increase (app) engagement
The mobile device and apps are extremely well equipped to have customers sharing their experience to all the various social networks. If it is about in-store specials, personal offers or their very new purchase (experience), it is being shared to their relevant personal networks and the brand flows to the social networks by brand ambassadors
Other in-store-engagement mobile marketing strategies:
oIn-store shopping assistance oIn-store customer service request oAwareness building around events, customer service or new products oUp-sells or cross-sells oPersonal shopper notification oFulfillment notifications oProduct availability for wish list or shopping list oCheck-in prompts oEntry offers oExit survey oBounce back coupons oExit thanks (Never forget to say ‘Thank You !!’)oReturning incentivesoFeedback loops (include app-controlled store experience survey)
Creating Appscentric
Shopping Experience
Best Use cases: Mobile Loyalty - Couponing
Source creditscore.net
Source Mobilemarketingwatch
Source: Statista
Learn more..
www.appsolutevalue.ca
What do I need ? Beacon and Apps !
2 Starbucks Coffee per store
We recently calculated for a larger
Canadian Retailer the annual total
cost of ownership for a brand-owned
retail app is nothing more than 2
cups of Starbucks Coffee per store.
So Retailers reunite !
and….what’s the ROI ?
2 days to install the beacons
Beacon is inexpensive technology.
It takes around two days to install
and map the Ibeacons in a store
and integrate it with the app(s)
One Rule Please
Do not be thatIntrusive Marketer
Being intrusive,
you will not unleash
The Power of Mobile
Marketing
Many Use Cases worldwide reveal the secrets to success in mobile marketing
AirportsLarge amount of use cases:
- Airlines
check-in, boarding announcements, upgrades
- Airport Service providers
Parking, travel booking, car rental companies
- In-Airport Commerce
Food courts, Duty free retailers
Results: better customer services, improved
passenger traffic, more revenues.
Entertainment
More fun on your mobile now at some MLB
Ballparks. MLB was one of the first (NBA followed
soon) integrating ibeacons with their “at the
Ballpark” app. Just a dozen of beacons did the job
like seat upgrades, special offers at in-stadium
Retail Outlets and general information.
The results, not only better engagement with fans,
revenues increased (some with double figures) for
the various stakeholders of the particular MLB
association
Healthcare
The use of beacons in health institutions is much an
undiscovered journey.
Yet first results of Appsolute Value’s
Pilots in Ontario show that beacons help clinics and
hospitals to upgrade their services to patients.
The use of beacons also help, e.g. elderly homes to
- Streamline processes,
- Provide better care, it
- Involvement of patients in taking control of their
own health.
Results; Large cuts of healthcare cost !
Pharmacies like Duane Reade (Walgreens) have rolled
out an upgrade of their app to provide more in-store
engagement (incl. health product information)
connecting with Beacons.
Results: In-store app usage has raised to 55% with a
more than 40% increase year over year
Learn more..
www.appsolutevalue.ca
Urban Transportation
US Public Transit Companies are investigating geo-targeting opportunities to offer customized messages to passengers who opt in.
This is not only specific transit information but also receiving push notifications offering coupons and promotions once they are nearby or arrive at a station or terminal.
Hospitality
For Starwood hotels and Disney, Beacons have shown this is not a ‘ Mickey Mouse’ Solution !
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