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iBeacons - micropositioning and context awareness
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[email protected], @connysvensson Conny Svensson Managing Architect and Strategist Mobility iBeacons - new opportunities
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iBeacons open up new exciting opportunities to interact with your customers and your users, both in the consumer space as well as in the enterprise. Micropositioning outdoor as well as indoor with high precision that delivers context awareness without user interaction.
Transcript of iBeacons - micropositioning and context awareness
[email protected], @connysvensson
Conny Svensson Managing Architect and Strategist Mobility
iBeacons - new opportunities
“We believe that mobility is a basic human right that can revolutionize processes and deliver
exceptional user value in a new way that hasn’t been possible before”
Regular GPS positioning drawbacks — Battery usage, only outdoor, not precise
iBeacons are Bluetooth LE transmitters. They are pretty dumb and only emits a unique identification tag. They can be placed both indoor and outdoor.
Distance up to 70m
Many vendors and form factors
Compatible devices will pick up the signal — Bluetooth must be enabled
Three zones: Immediate, Near, Far
Grab your customers at the entrance — Greet them and give them a reason to come in
Mark strategic locations — Put a beacon where you want to interact with your customers or users
Mark strategic locations — Put a beacon where you want to interact with your customers or users
Mark strategic locations — Put a beacon where you want to interact with your customers or users
Mark strategic locations — Put a beacon where you want to interact with your customers or users
Mark strategic locations — Put a beacon where you want to interact with your customers or users
Context driven payments
Apple eats their own dogfood!
Macy’s help their customers in-stores with iBeacons
Major League Baseball uses this in 20 stadiums
“The total value of the global real-time mobile location-based advertising and marketing market will grow from € 1.2 billion in 2013 at an annual growth rate of 54% to € 10.7 billion in 2018. This will then correspond to 38.6% of all mobile advertising and marketing.” - Analyst firm Berg Insight
This is not an new opportunity to spam your customers with things they don’t want! There needs to be a clear user value!
CGI Mobility Framework
Secu
rity
& Po
licie
s
Life
cycl
e M
anag
emen
tLi
fecy
cle
Man
agem
ent
Data & Service Layer
Enterprise Service Bus / Gateway
ERP Storage Cloud
Inno
vatio
n &
Stra
tegy
User & Business ValuesUser
ExperienceStatistics &
AnalysisBusiness Case & Processes
Mobile SolutionsApp & Web
DevelopmentCGI IP
Solutions Test
Mobile Enterprise Application Platform
Mobile InfrastructureDevices & Platforms
Mobile Networks
Mobile Device Management
CGI IP Solutions
Company
Enterprise Systems
Immediate
Near
Far
0.5m
2m
50m
BI Reports
Beacons
Beacon Platform
The user can move between the physical world and the digital world seamlessly
What could we measure in a place like this?
What could we measure in a place like this?
