iBeacons · too much hype?
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iBeacons · too much hype? The first generation of beacon technology
Transcript of iBeacons · too much hype?
iBeacons · too much hype?
The first generation of beacon technology
match2blue · Location Based Services
iBeacon certified hardware Made in Germany · SDK for proximity & indoor
positioning · full service mobile application development
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How does a beacon operate?
BLE 4.0 · range 1 – 30m (up to 100m)
advertising · proximity: immediate, near & far
completes WiFi & NFC
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Existing use cases for beacon technology
positioning · localization · monitoring · payment · couponing · loyalty
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Retail Market
proximity marketing · indoor positioning · indoor navigation · couponing
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Airports & Train Stations
indoor positioning · indoor navigation · customer engagement
Exhibitions & Conventions
indoor positioning · indoor navigation · flow tracking
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Hotels & Holiday Villages
customer engagement · indoor positioning · check in
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Cruise Liner
customer engagement · indoor positioning · check in · payment
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Logistics & Transportation
freight monitoring · access control
Emergency
emergency calls · easy localization
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Monitoring & Localization
kids finder · shopping trolley
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Technical Challenges
size · range · location accuracy · environment · operating systems
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Customer Engagement
smartphone with BLE· bluetooth switched on · app marketing · settings
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Data Protection
flow track analysis · full customer journey
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Future
new beacon hardware · new beacon software · combined technology
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New Beacon Hardware
size · range · location accuracy · power
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beacon controller
New Beacon Hardware
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New Beacon Hardware
Distance Measure Device
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New Beacon Software
crypto beacons · secured advertisment · firmware
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Automatic mobile payment solutions
combined mobile payments and location based services
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Better Accuracy
mesh beacons · motion sensing · Ultra Wide Band
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Data Analysis
full customer journey · big data analysis · flow track accuracy
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