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[email protected], @connysvensson
Conny Svensson Managing Architect and Strategist Mobility
iBeacons - new opportunities
“We believe that mobility is a basic human right that can revolutionize processes and deliver
exceptional user value in a new way that hasn’t been possible before”
Regular GPS positioning drawbacks — Battery usage, only outdoor, not precise
iBeacons are Bluetooth LE transmitters. They are pretty dumb and only emits a unique identification tag. They can be placed both indoor and outdoor.
Distance up to 70m
Many vendors and form factors
Compatible devices will pick up the signal — Bluetooth must be enabled
Three zones: Immediate, Near, Far
Grab your customers at the entrance — Greet them and give them a reason to come in
Mark strategic locations — Put a beacon where you want to interact with your customers or users
Mark strategic locations — Put a beacon where you want to interact with your customers or users
Mark strategic locations — Put a beacon where you want to interact with your customers or users
Mark strategic locations — Put a beacon where you want to interact with your customers or users
Mark strategic locations — Put a beacon where you want to interact with your customers or users
Context driven payments
Apple eats their own dogfood!
Macy’s help their customers in-stores with iBeacons
Major League Baseball uses this in 20 stadiums
“The total value of the global real-time mobile location-based advertising and marketing market will grow from € 1.2 billion in 2013 at an annual growth rate of 54% to € 10.7 billion in 2018. This will then correspond to 38.6% of all mobile advertising and marketing.” - Analyst firm Berg Insight
This is not an new opportunity to spam your customers with things they don’t want! There needs to be a clear user value!
CGI Mobility Framework
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The user can move between the physical world and the digital world seamlessly
What could we measure in a place like this?
What could we measure in a place like this?
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