iKioska product launch plan.

executive summary

This is a proposal on the Strategic launch and positioning of iKiosk as a super brand to watch out for.

The integrated communications plan comprises of 3 segments namely; pre launch, launch and post launch.

introduction

The world is a dynamic market place that calls for adoption of all available strategic positioning techniques to put your product/services in the right minds of the prospective customers.

offers you unique ideas to

connect with target consumers,

thrilling experiences and the

effects inherent in direct

through a superlative

product launch.

objectives

Establish a media build-up communication before launch

To convey every message needed to the core target

To explore the personalities behind the product as plus and endorsement

To position the brand name in the psyche of target

objectives contd.

To expose and reinforce the promotable USP of the product

Build a positive image, profile and share of voice in the media

Manage media and customer expectations Exhibit the core value of the product vis-a-vis

the beauty of the new technology

Pre-launch

target audience

Financial institutions Embassies Government functionaries Corporate organisations Tertiary institutions Eatries Airlines Professional bodies

target audience contd.

Labour leaders Council of Obas Local and foreign tourists Advertising and public relations agencies Celebrities The media others

Where do we start?

media hype

Media parley News releases Syndicated articles Media appearances Special mention Scroll messages Informercial others

Purpose

Achieve photo opportunities in strategic positions in newspapers

Achieve news mentions in TV,radio and print Achieve extensive news analysis in the leading

publications Achieve brand association and endorsement from

core investors Formally throw open a line of communication

between iKiosk and technology/financial journalists Formally announce the main event; iKiosk LAUNCH.

communication vehicles

PRINT

Newspaper/magazine

Full page ad

Loose inserts

News stories

RADIO

Commercials

Hypes

News stories

television

Informercial Commercials Stories Interviews Testimonials /endorsement Scroll messages News stories

NEW MEDIA

Bulk SMS

Web ad

OUTDOOR nill

momentoes

Branded T- shirt Bowler hats Bumper stickers Brochures Branded car air freshner Wrist band etc

Product launch

Product launch will hold at a very classy event slated for CIVIC CENTRE, Victoria Island

Multi-media facilities will be provided for the event, especially to demonstrate the operations of the product.

Proposed anchor is Gbenga Adeyinka 1st

Ushers dressed in the branded shirts and caps will be provided.

Corporate guards will also be provided

Digital cameras, monitors and lights will be provided for live coverage and digital recording.

Live jazz band and cultural display will be made available.

Branded gifts will be given at the venue of the event.

Branded profile CD that contains operations, board of Directors, benefits of the product etc ,will be given at the venue.

Post event

evaluation

Photograph control Press cuttings and recording Damage control mechanism Customers’ responses Follow- up interviews Endorsement & courtesy call Issue creation and management

budget

Pre-launch 1.2m Launch proper 1.6m [venue inclusive] Post launch .2m Contingency and professional fee-.6m

Grand Total- 3.6m

conclusion

This is not all encompassing, because of the request to work towards a defined budget.

However, we propose a brief meeting and presentation to better explain our capacity in breathing a fresh angle into your event.

Thank you.

07033388164,08023387733